South Korea Report: Heated Tobacco Sales Soar 2,500-Fold Globally Over a Decade, Prompting Urgent Call for Stricter Regulations

May.21.2025
South Korea Report: Heated Tobacco Sales Soar 2,500-Fold Globally Over a Decade, Prompting Urgent Call for Stricter Regulations
The Korea Health Promotion Institute has called for stronger regulation of e-cigarettes and other novel tobacco products, emphasizing the need to protect minors from the influence of tobacco advertising.

Key Points:

 

1.The Korea Health Promotion Institute has released its latest tobacco control journal, calling for increased regulation of new tobacco products such as e-cigarettes.

 

2.The report points out that e-cigarette sales are on the rise, with tobacco companies adopting strategies to attract teenagers to use e-cigarettes.

 

3.Emphasize strengthening control over adolescents' exposure to tobacco ads, as well as introducing stricter laws to protect minors.

 

4.The new publication shares international experiences and research results, providing scientific evidence for tobacco control policies.

 


 

According to South Korean media Medipana on May 20th, the Korea Health Promotion Development Institute focused on discussing the tobacco control policy tasks for a smoke-free future generation in the latest issue of "No Smoking Topics and Forum".

 

The journal specifically analyzed the harmfulness of new tobacco products such as e-cigarettes and nicotine pouches, as well as marketing strategies and examples targeting future generations in the tobacco industry, emphasizing the need for new tobacco control strategies. It also introduced the latest views of international experts on the harmfulness of e-cigarettes.

 

Data shows that globally, sales of e-cigarettes, particularly heated tobacco products, have grown rapidly from $15.6 million in 2014 to $38.8 billion last year, an increase of approximately 2500 times. The sales volume of e-cigarettes has also tripled during the same period, indicating the rapid expansion of the e-cigarette market.

 

A report has pointed out that tobacco companies are attracting young people through e-cigarettes and flavored tobacco products, speeding up nicotine addiction, especially by promoting tobacco products on social media and websites to increase the accessibility for young people. According to monitoring results from the Korea Health Promotion Development Institute, 72.9% of tobacco-related advertisements on the internet are suspected of not implementing age or identity verification procedures, making it easy for young people to access. Additionally, on average, convenience stores have about 28 tobacco advertisements per store.

 

The Korea Health Promotion Development Institute addressed the issue by featuring Brazil's regulation case on flavored tobacco products in a publication, including opinions from international experts on the risks of e-cigarette use. Brazil not only bans specific flavors, but also completely prohibits additives that enhance the taste of tobacco products, requiring tobacco companies to disclose all ingredients.

 

A meta-analysis comparing the risks of diseases between e-cigarette and traditional cigarette users showed that there was no significant difference in the risk of cardiovascular disease, stroke, and metabolic disorders between the two groups. 40% to 70% of e-cigarette users also use other tobacco products simultaneously, and these dual users have a higher risk of respiratory and oral diseases compared to those who only use traditional cigarettes.

 

The Korea Health Promotion Institute added that synthetic nicotine has the same chemical structure as natural nicotine, so there is no need to compare the health impacts of the two. It emphasizes that synthetic nicotine and natural nicotine have equivalent biological effects.

 

In addition, the Korea Health Promotion Institute has also released two issues of "ITC Research Briefs" and four issues of "Tobacco Control Fact Sheets" to provide the public with the latest research and policy updates on tobacco and its control internationally. These publications have been distributed nationwide to city and provincial governments, regional smoke-free support centers, and smoke-free hotlines, and are available for download on the National Smoke-Free Support Center's website.

 

Kim Heonju, Director of the Korea Health Promotion Institute, emphasized the need to eliminate current regulatory blind spots in the law and strengthen tobacco control policies to protect children and adolescents from increasingly cunning and aggressive tobacco marketing influences.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Thailand’s DDC Reaffirms Nicotine Pouches Are Regulated Under the Tobacco Products Control Act
Thailand’s DDC Reaffirms Nicotine Pouches Are Regulated Under the Tobacco Products Control Act
Thailand’s Department of Disease Control has warned the public not to believe claims that nicotine pouches are harmless, saying the products contain high levels of nicotine that can enter the bloodstream through the mouth lining and affect the nervous system and brain.
Apr.30 by 2FIRSTS.ai
Special Report|Disposable Heated Tobacco? A China Tobacco Patent Reimagines the Heated-Tobacco Stick as a Self-Contained Product
Special Report|Disposable Heated Tobacco? A China Tobacco Patent Reimagines the Heated-Tobacco Stick as a Self-Contained Product
A newly published China Tobacco patent proposes a holder-free heat-not-burn stick that integrates the filter, tobacco substrate, heating element, controller and power source into one cigarette-shaped product. It stands out not just for eliminating the external heating device, but for explicitly highlighting two less common goals in heated tobacco: restoring cigarette-like social sharing and enabling post-use recovery through a recoverable component group.
Innovation
Mar.18
German Environment Minister Plans Bill to Ban Disposable E-Cigarettes This Year
German Environment Minister Plans Bill to Ban Disposable E-Cigarettes This Year
German Federal Environment Minister Carsten Schneider said he is preparing legislation to ban disposable e-cigarettes and will present a bill this year. Industry data estimated that legal e-cigarette sales in Germany rose by about one quarter in 2025 to €2.4 billion. Refillable devices are not expected to be affected by the ban.
May.09 by 2FIRSTS.ai
Product | Dual-Chamber 20ml E-liquid and 35,000 Puffs: JNR ShishaSip 35K Goes on Sale Online in the Spanish and French Markets
Product | Dual-Chamber 20ml E-liquid and 35,000 Puffs: JNR ShishaSip 35K Goes on Sale Online in the Spanish and French Markets
E-cigarette brand JNR has recently launched its new pod-based device, the JNR ShishaSip 35K, on its official website. The product adopts a dual-chamber structure with two built-in 10ml prefilled pods, bringing total e-liquid capacity to 20ml. It is officially claimed to provide about 35,000 puffs and features a 1050mAh battery, a 0.6Ω mesh coil, a display screen, and adjustable airflow. The product is already on sale through online channels in France and Spain at a price of EUR 15.90.
Apr.10 by 2FIRSTS.ai
IVG Adds Six New Flavours to Pro Range, Expanding Line-Up to 39
IVG Adds Six New Flavours to Pro Range, Expanding Line-Up to 39
IVG has added six new flavours to its Pro range, taking the total line-up to 39 flavours. The new additions are Cola Frost, Rainbow Burst, Pineapple Tropic, Blueberry Raspberry, Strawberry Raspberry Ice and Raspberry Cherry Blueberry. All six are available only in 20mg nicotine strength, with an RRP of £10.95 for a starter kit and £7.95 for a refill pod.
Apr.21 by 2FIRSTS.ai
CBP and FDA Seize 18 Million Illegal Vapes Worth $175 Million in Maritime Cargo Operation
CBP and FDA Seize 18 Million Illegal Vapes Worth $175 Million in Maritime Cargo Operation
U.S. Customs and Border Protection (CBP) announced that more than 18 million illegal e-cigarettes valued at over $175 million were seized during “Operation Red Mist,” a joint enforcement initiative involving the U.S. Coast Guard and the FDA. The operation primarily targeted maritime vape shipments originating from China and focused on combating illicit importation, transportation, and distribution activities.
Regulations
May.14