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2Firsts observed that a phone case e-cigarette named the "Humo Case iPhone 15 / iPhone 15 Pro Phone Case Vape 30K" has been listed on multiple e-cigarette retailers' websites in the US. The product claims to be the "world's first phone case e-cigarette" and is currently in the "COMING SOON" stage. The product is currently only compatible with iPhones.
Specifically, the product specifications of the Humo Case iPhone 15 / iPhone 15 Pro Phone Case Vape 30K are shown in the table below.
In terms of product features, the Humo Case iPhone 15 / iPhone 15 Pro Phone Case Vape 30K e-cigarette stands out for its design inspired by iPhone phone cases. The brand's official website states that it is compatible with all iPhone models, but retailers' websites specify that it is only compatible with iPhone 13/14/15 and iPhone 13/14/15 Pro. In addition, the product also features indicator lights that display e-liquid levels and battery power.
Researchers at FIRSTS analyzed the Humo Case e-cigarette based on publicly available images and information. They found that compared to conventional e-cigarettes, the Humo Case e-cigarette's dimensions (76.13×22.07×163.16mm and 75.1×21.9×164.2mm) can accommodate a 650-680mAh battery and 20ml of e-liquid, giving it a relatively flat form factor. For comparison, the dimensions of an iPhone 15 are 71.6×7.80×147.6mm. The thickness of the Humo Case e-cigarette is approximately three times that of the phone, making it appear bulkier overall.
In addition, although the location of the oil tank cannot be directly determined from the exterior, it can be inferred that if the product adopts a unique-shaped oil tank design, it may face higher research and development costs and production inputs. Conversely, if a unique-shaped oil tank is not used, the potential issue of condensation accumulation may become a pain point for the product.
Furthermore, due to the relatively thin thickness of the product and the need to accommodate 20ml of e-liquid (as claimed by the product), this requires the use of a larger area of oil storage cotton. However, a larger area of oil storage cotton may result in poor or stagnant e-liquid flow, leading to a risk of dry burning and impacting user experience and product safety.
On the manufacturer side, two representatives from 2FIRSTS checked the Alibaba Cloud Trademark Search website and the official website of the World Intellectual Property Organization (WIPO) but did not find any information about the "humo case" trademark. However, the "HUMO" tobacco and smoking accessories trademark was applied for by Noni Technology (Shenzhen) Co., Ltd. in May 2017. According to Ai Qicha, the company is located in Bao'an District, Shenzhen and was established in January 2024. Currently, there is no direct evidence proving that this product was launched by Noni Technology.
According to reports, the Humo Case iPhone 15 / iPhone 15 Pro Phone Case Vape 30Ke-cigarette has been listed on e-cigarette websites in the United States such as demandvape, smokedirect, and majorgoodies. The product status is displayed as "COMING SOON" and has also been simultaneously launched on the Homo Case product official website and brand official social media accounts.
2FIRSTS Product Column Introduction
The 2FIRSTS Product Column focuses on the latest developments in the global new tobacco industry, covering a wide range of categories including vaping (VAPE), heated tobacco products (HNB), and nicotine pouches. It is dedicated to providing industry professionals with timely, accurate, and systematic information on new products, helping businesses stay ahead of market trends, refine product strategies, and enhance competitiveness.
Based in Shenzhen, where 2FIRSTS is headquartered, the column benefits from proximity to the world's largest new tobacco supply chain hub. With extensive access to first-hand industry resources and a robust partner network, the column ensures priority access and rapid release of new product information. Backed by in-depth industry knowledge and strong editorial expertise, the 2FIRSTS Product Column has become a trusted and influential source for product intelligence and trend insights across the sector.
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