According to a report by Journalnow, Imperial Brands Plc's subsidiary, Imperial Tobacco (ITG), is expected to shine in the top-tier events of the National Association for Stock Car Auto Racing (NASCAR) in the United States.
However, the company did not make use of the well-known Winston brand, which it acquired for $7.1 billion in June 2015, for sponsorship. Instead, it is prepared to partner with the Richard Childress Racing team to significantly boost the national visibility of its newly acquired "zone smoke-free nicotine pouch" in the "region".
The "Regional" nicotine pouches will make their debut on February 5th in twelve undisclosed markets, available for purchase exclusively to consumers aged 21 and above. They will serve as the "anchor partner" for two-time NASCAR champion Kyle Busch and the No. 8 Chevrolet racing team of Richard Childress Racing.
The sponsorship campaign by ITG brand will include live marketing and promotional activities at certain NASCAR race tracks. It is worth noting that the "regional" sponsorship efforts will particularly emphasize the warning to adult consumers that "nicotine is an addictive chemical," as required by the U.S. Food and Drug Administration (FDA).
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
