According to a report by Betterretailing on January 22, Imperial Tobacco has launched a new disposable e-cigarette product called Blu Bar 1000. This device comes with a detachable battery for easy disposal and is suggested to be sold at a recommended retail price of £5.99.
The device complies with all safety regulations and utilizes Flavour Tech's mesh heating technology, offering up to a thousand smoking experiences. Additionally, the device is equipped with a semi-transparent mouthpiece, allowing users to easily monitor the remaining e-liquid level.
The initial lineup includes blueberry ice, strawberry ice, watermelon ice, banana ice, mint, grape, tropical mix ice, and blueberry cherry. More flavors are expected to be introduced in the future.
Yawer Rasool, the Consumer Marketing Manager of Imperial Tobacco Company (UK & Ireland), has stated that there has been a significant increase in demand for disposable e-cigarette devices in recent years. These devices now account for 88% of the total sales in the e-cigarette market. The purpose of these devices is to meet the growing need of retailers and wholesalers in this rapidly expanding sector.
Blu Bar 600 series products are currently priced at £3.99, while the newly launched Blu Bar 1000 has increased its price along with an increase in serving size, but the pricing remains similar to other products in its category.
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