Imperial Brands Italia Launches New iSENZIA Series in Milan

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Imperial Brands Italia Launches New iSENZIA Series in Milan
Imperial Brands Italia sets 2024 goal with launch of iSENZIA, a nicotine-free, fruit and mint flavored product for Pulze devices.

According to a report by Italian press on May 14, Imperial Brands Italia has outlined its goals for 2024. During a deep experiential event called "Feel The Flavours" held in Milan, the company launched a new range of zero tobacco fruit and mint-flavored products called iSENZIA, suitable for use with all Pulze devices.


Armando Frassinetti, the market manager for Empire Tobacco in Italy, stated that since the launch of Pulze 2.0 a year ago, the new product iSENZIA has been introduced. This stick-shaped product contains nicotine but no tobacco.


The new iSENZIA is made by blending special green tea and oolong tea bases using capsule technology in filters, offering four different flavors.


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