Imperial Brands Italia Launches New iSENZIA Series in Milan

Innovation by 2FIRSTS.ai

May.15.2024

Imperial Brands Italia Launches New iSENZIA Series in Milan

Imperial Brands Italia sets 2024 goal with launch of iSENZIA, a nicotine-free, fruit and mint flavored product for Pulze devices.

According to a report by Italian press on May 14, Imperial Brands Italia has outlined its goals for 2024. During a deep experiential event called "Feel The Flavours" held in Milan, the company launched a new range of zero tobacco fruit and mint-flavored products called iSENZIA, suitable for use with all Pulze devices.

Armando Frassinetti, the market manager for Empire Tobacco in Italy, stated that since the launch of Pulze 2.0 a year ago, the new product iSENZIA has been introduced. This stick-shaped product contains nicotine but no tobacco.

The new iSENZIA is made by blending special green tea and oolong tea bases using capsule technology in filters, offering four different flavors.

References:

[1] Imperial Brands lancia iSENZIA e continua a crescere in Italia Agenzia di stampa Italpress

Also Read:

[1] ITCAN Launches Public Awareness Campaign for Zonnic Nicotine Pouches

[2] Imperial Brands PLC Sees Surging Sales of NTPs in Italy, Accounting for Over 50% of Total Revenue

[3] Imperial Brands PLC Expects Increase in Profit Due to Disposable Sales Growth

#Europe #Italy #Products #Heated tobacco products #Nicotine-free e-cigarettes

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Feature | Vape Politics in Russia: Local Governments Push Forward Despite Legislative Deadlock

As Russia’s federal vape policy stalls, regional governors are racing to implement local bans—now with the backing of President Vladimir Putin. The divide between swift local action and delayed national legislation is fueling debate over health, regulation, and the country’s broader approach to nicotine control.

Oct.28

2Firsts Observations | Two Months After Launch, BAT’s VELO Shift Draws Attention for Non-Traditional Design as Some Users Call for Higher Nicotine Strength

British American Tobacco (BAT) introduced the VELO Shift nicotine pouch in September 2025, featuring a hexagonal outer can and an oval-triangle pouch shape that departs from traditional designs. Two months after launch, the product is available in the U.K., U.S. and Sweden. Social-media feedback indicates the design has been well received, while some users are calling for higher nicotine strength.

Nov.06 by 2FIRSTS.ai

Illegal tobacco syndicate dominates Australia’s vape market through threats and extortion

Australia’s The Age has revealed that a local tobacco cartel is working with a crime syndicate to dominate the illicit vape trade. The Australian Border Force (ABF) intercepted 115,200 vapes worth A$4.5 million disguised as “furniture” at Sydney port. Authorities say over 12 million illegal vapes have been seized since 2024.

Nov.03

South Korea Publishes List of Major Tax Delinquents: Vape Wholesaler Owes Over USD 15.5 Million

The Korea Customs Service (KCS) has released a list of 236 habitual and large-scale customs tax delinquents with total unpaid taxes amounting to approximately USD 917 million. Among them, a vape wholesaler tops the individual list, owing about USD 15.57 million, while another vape-related company owes roughly USD 12.02 million.