Imperial Brands Italia Launches New iSENZIA Series in Milan

Innovation by 2FIRSTS.ai

May.15.2024

Imperial Brands Italia Launches New iSENZIA Series in Milan

Imperial Brands Italia sets 2024 goal with launch of iSENZIA, a nicotine-free, fruit and mint flavored product for Pulze devices.

According to a report by Italian press on May 14, Imperial Brands Italia has outlined its goals for 2024. During a deep experiential event called "Feel The Flavours" held in Milan, the company launched a new range of zero tobacco fruit and mint-flavored products called iSENZIA, suitable for use with all Pulze devices.

Armando Frassinetti, the market manager for Empire Tobacco in Italy, stated that since the launch of Pulze 2.0 a year ago, the new product iSENZIA has been introduced. This stick-shaped product contains nicotine but no tobacco.

The new iSENZIA is made by blending special green tea and oolong tea bases using capsule technology in filters, offering four different flavors.

References:

[1] Imperial Brands lancia iSENZIA e continua a crescere in Italia Agenzia di stampa Italpress

Also Read:

[1] ITCAN Launches Public Awareness Campaign for Zonnic Nicotine Pouches

[2] Imperial Brands PLC Sees Surging Sales of NTPs in Italy, Accounting for Over 50% of Total Revenue

[3] Imperial Brands PLC Expects Increase in Profit Due to Disposable Sales Growth

#Europe #Italy #Products #Heated tobacco products #Nicotine-free e-cigarettes

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Spain’s Competition Authority Questions Disposable Vape Ban

Spain’s National Commission on Markets and Competition (CNMC) has issued an opinion on the draft reform of the Tobacco Law proposed by the Ministry of Health, urging reconsideration of several measures. These include a proposed ban on disposable e-cigarettes and the full alignment of vaping products with traditional tobacco regulation.

Dec.17 by 2FIRSTS.ai

Authorities in Kazakhstan Seize Over 53,000 Illegal Vape Products in Pavlodar

Kazakhstan’s Financial Monitoring Agency in Pavlodar Region has concluded an investigation into an organised group involved in the illegal sale of vaping products. The group operated through three Telegram-based online shops and used courier delivery services. Authorities seized more than 53,000 items, with a total value exceeding 400 million tenge. The investigation found that students were the primary consumers. Four suspects have been placed in custody and multiple assets have been seized.

Dec.25 by 2FIRSTS.ai

Councils Remove 1.2 Million Illicit Vapes from UK High Streets

UK council data shows that two illegal vapes were seized every minute in 2025, with a total of 1.2 million illicit vapes removed from high streets. Over the past year, authorities also seized millions of illegal cigarettes and other nicotine products. Consumer surveys indicate that more than half of UK vapers believe they have unknowingly purchased illegal vaping products.

Dec.23 by 2FIRSTS.ai

Haypp Report Shows Mint Tops Nicotine Pouch Flavours, Berry Leads Vapes in the UK

Online retailer Haypp has released its 2025 Haypp Wrapped report, detailing flavour and brand preferences among UK nicotine pouch and vape users. The report found that mint flavours dominated the nicotine pouch market, while berry flavours were most popular among vape users. Velo and Nordic Spirit led the nicotine pouch category, while Elf Bar and Vuse topped the vape brand rankings.