Imperial Brands Italia Launches New iSENZIA Series in Milan

Innovation by 2FIRSTS.ai

May.15.2024

Imperial Brands Italia Launches New iSENZIA Series in Milan

Imperial Brands Italia sets 2024 goal with launch of iSENZIA, a nicotine-free, fruit and mint flavored product for Pulze devices.

According to a report by Italian press on May 14, Imperial Brands Italia has outlined its goals for 2024. During a deep experiential event called "Feel The Flavours" held in Milan, the company launched a new range of zero tobacco fruit and mint-flavored products called iSENZIA, suitable for use with all Pulze devices.

Armando Frassinetti, the market manager for Empire Tobacco in Italy, stated that since the launch of Pulze 2.0 a year ago, the new product iSENZIA has been introduced. This stick-shaped product contains nicotine but no tobacco.

The new iSENZIA is made by blending special green tea and oolong tea bases using capsule technology in filters, offering four different flavors.

References:

[1] Imperial Brands lancia iSENZIA e continua a crescere in Italia Agenzia di stampa Italpress

Also Read:

[1] ITCAN Launches Public Awareness Campaign for Zonnic Nicotine Pouches

[2] Imperial Brands PLC Sees Surging Sales of NTPs in Italy, Accounting for Over 50% of Total Revenue

[3] Imperial Brands PLC Expects Increase in Profit Due to Disposable Sales Growth

#Europe #Italy #Products #Heated tobacco products #Nicotine-free e-cigarettes

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

China Announces Crackdown on Illegal Nicotine Pouch Manufacturing Involving Counterfeit VELO, ZYN, and PABLO Products

The case is valued at approximately 400,000 yuan, and two suspects have been taken into custody.Video footage released by authorities shows that the counterfeit products involved well-known market brands such as VELO, ZYN, and PABLO.

Dec.01

Luxembourg Passes Bill 8333: Heated Tobacco and Nicotine Pouches Regulated

Luxembourg’s Chamber of Deputies adopted Bill No. 8333, transposing EU Directive 2022/2100 and extending tobacco controls to heated tobacco, e-cigarettes and nicotine pouches. The law bans flavourings, restricts sales to minors, and caps nicotine content at 0.048 mg per pouch. CBD and caffeine additives are prohibited.

Nov.03 by 2FIRSTS.ai

Vape Company Takes FDA to Court for Stalling Premarket Decision for Half a Decade

California-based vape manufacturer Schwartz E-Liquid (USA Vape Lab) has sued the U.S. Food and Drug Administration (FDA) in federal court, alleging the agency unlawfully failed to issue a decision on its premarket application for flavored e-cigarette products for more than five years. The company is seeking a court order compelling the FDA to act within 90 days.

Nov.26 by 2FIRSTS.ai

Dagestan Proposes Pilot Ban on E-Cigarette Sales, Submits Request to State Duma

The head of Russia’s Republic of Dagestan has proposed a region-wide ban on the retail sale of e-cigarettes and has written to the State Duma seeking to designate Dagestan as a pilot region for a comprehensive e-cigarette sales ban.