Imperial Brands PLC Sees Surging Sales of NTPs in Italy, Accounting for Over 50% of Total Revenue

Business by 2FIRSTS.ai

Apr.15.2024

Imperial Brands PLC Sees Surging Sales of NTPs in Italy, Accounting for Over 50% of Total Revenue

Imperial Brands PLC reports 2023 financial performance in Italy, with operating profit of 3.8 million euros, boosted by sales of new tobacco products.

According to a report by Torinoggi on April 15, 2023, Imperial Brands PLC has announced its financial performance in the Italian market for 2023. The report shows that the company's operating profit was 3.8 million euros, representing an increase compared to the same period last year. Of particular note is the sharp increase in sales of emerging tobacco products, including e-cigarettes and heated tobacco products, which are currently being sold in the United States and over 20 other European markets.

According to reports, the total revenue of the company's emerging tobacco products has accounted for over 50% of the company's total revenue in Italy. Armando Frassinetti, the Italian market manager of Empire Tobacco, stated, "2023 is a year of revitalized ambition for Empire Tobacco in Italy, focusing mainly on two aspects: the rebranding of our company's brands and the launch of the new product Pulze 2.0. In particular, Pulze has achieved impressive results in the past 12 months, and we are optimistic that emerging tobacco will continue to grow in sales and revenue in the coming years. Currently, we are developing new projects and have many new ideas to share with our customers and consumers."

References:

[1] Imperial Brands Italia chiude il 2023 con un utile operativo di 3,8 mln

Also Read:

[1] Imperial Brands PLC Expects Increase in Profit Due to Disposable Sales Growth

[2] Failure of Quebec's E-cigarette Flavor Ban Raises Public Concerns

[3] Imperial Brand Teams Up with Racing Team for Sponsorship

[4] Imperials Brands Stocks Fall Due to UK E-cigarette Tax

[5] Imperial Tobacco introduces Blu Bar 1000 Disposable E-cigarette

[6] UK Government Urges Strict Regulations on Teen Use of E-Cigarettes

[7] Imperial Tobacco Invests Billions in Poland's Tarnów-Podgórz Factory

[8] BLU Launches E-Liquid Brand "blu liquid" in UK

#Europe #Market #Italy #Heated tobacco products #Major companies #Vapor products

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