Insights into Global E-Cigarette Market 2022-2028

Jul.27.2022
A new study predicts global e-cigarette market growth with a CAGR of 16.20% to reach over $420.9 billion by 2028.

Yahoo-Facts and Factors has released a new research report in their database titled, "Global Electronic Cigarette Market Insights, Growth, Size, Share, Comparative Analysis, Trends, Statistical Research, Market Intelligence and Forecast 2022-2028." The report categorizes the market by product type (disposable, rechargeable, modular), flavor (tobacco, botanical, fruit, dessert, beverage), distribution channel (specialty e-cigarette stores, online, supermarkets, tobacco merchants) and region.


According to the latest research, the demand for the global e-cigarette market size and revenue share in 2021 is estimated to be $17.4295 billion, with expectations that it will surpass approximately $42.09 billion by 2028. The compound annual growth rate (CAGR) during the forecast period from 2022 to 2028 is estimated to be around 16.20%.


Key market participants:


Altria Group, British American Tobacco, Imperial Brands, International Vapor Group, Japan Tobacco, NicotekLlc, Njoy Inc., Philip Morris International Inc., Reynolds American Inc., VMR Flavors LLC, and others.


Main coverage areas:


North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa.


The main insights derived from the initial study:


According to our analysts' research and analysis, the e-cigarette market is projected to grow at approximately 16.20% annually during the forecast period of 2022 to 2028. In terms of revenue, the e-cigarette market size was approximately $17.4295 billion in 2021 and is expected to reach $42.09 billion by 2028. Due to various driving factors, the market is expected to see significant growth. In 2021, the rechargeable disposable e-cigarette segment had the highest market share, surpassing 40%. Rechargeable products may become increasingly popular due to their affordability and lack of need to purchase consumables such as pods. In 2021, the retail store segment had the largest market share, exceeding 84%. According to region, North America is the leading source of revenue.


Regional Dominance:


North America has the largest share of the electronic cigarette market, with a significant increase in demand among young people. In the United States, for example, electronic cigarettes are primarily used by teenagers. According to data from the Centers for Disease Control and Prevention (CDC), in 2020, 3.6 million U.S. middle and high school students used electronic cigarettes within a 30-day study period, with 4.7% of middle school students and 19.6% of high school students using the devices. Electronic cigarettes make up the majority of tobacco products, with over 3,000 different flavors currently available in the U.S., and new flavors released every year. Nicotine-free electronic cigarette oils are believed to provide a more enjoyable experience than other varieties, and are considered by industry experts to be the best alternative to traditional electronic cigarettes in regional markets. The association between electronic cigarettes and trendy appeal has further enhanced demand for the devices in the North American market.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

ZYN ULTRA Expands Haypp’s U.S. E-Commerce Lineup With 9 mg Pouches
ZYN ULTRA Expands Haypp’s U.S. E-Commerce Lineup With 9 mg Pouches
Haypp Group said ZYN ULTRA became available nationwide in the United States on June 15 through its e-commerce platforms Nicokick.com and Northerner.com for verified adult nicotine consumers.
Jun.17
Multi-State Coalition Urges F1 to End Nicotine Sponsorships, Citing Zyn and Velo
Multi-State Coalition Urges F1 to End Nicotine Sponsorships, Citing Zyn and Velo
Hawaii Attorney General Anne Lopez is co-leading a coalition of 19 states and jurisdictions urging the Fédération Internationale de l’Automobile (FIA) and Formula 1 to end sponsorships involving tobacco and nicotine products, including nicotine pouch brands such as Zyn and Velo.
News
Jun.09
France Vape Market 2026: Use Reaches 7.9% Amid Tax, Regulatory and Scientific Debate
France Vape Market 2026: Use Reaches 7.9% Amid Tax, Regulatory and Scientific Debate
France remains one of Europe’s active vape markets in 2026, with adult vaping prevalence rising to 7.9%; at the same time, e-liquid taxation, public-space restrictions, advertising compliance and health-risk debate are pushing the industry into a critical policy period.
Jun.23
Nearly Half of Seoul Vape Vending Machines Bypassed by Fake IDs, Raising Youth Access Concerns
Nearly Half of Seoul Vape Vending Machines Bypassed by Fake IDs, Raising Youth Access Concerns
Seoul city authorities inspected 339 tobacco vending machines at e-cigarette retailers and found that 168, or 49.5%, allowed purchases using fake IDs, showing that unmanned retail terminals and adult-verification systems remain a major enforcement gap after e-cigarettes were brought under tobacco regulation.
Market
Jul.03 by 2Firsts Perspectives
Nature Health Comment Urges Wider Role for Smoke-Free Nicotine Products in Tobacco Control
Nature Health Comment Urges Wider Role for Smoke-Free Nicotine Products in Tobacco Control
Ahead of World No Tobacco Day, a Nature Health Comment by Robert Beaglehole, Ruth Bonita and Tikki Pang argues that regulated smoke-free nicotine products could help accelerate the global decline in smoking. The authors propose a “smoke-free 2040” goal and call for risk-proportionate regulation distinguishing cigarettes from lower-risk nicotine alternatives.
News
May.20
U.S. Military Nicotine Policy Sparks Debate as Nicotine Pouches Enter Discussion
U.S. Military Nicotine Policy Sparks Debate as Nicotine Pouches Enter Discussion
An opinion article published by Stars and Stripes argued that the Pentagon’s January nicotine clinical guidelines overemphasize abstinence, fail to reflect the reality that about 30% of active-duty personnel use nicotine, and do not address nicotine pouches as potential harm-reduction products.
Industry Insight
Jun.08