
During the research process conducted by 2FIRSTS on the Russian e-cigarette market on October 11th, some market information was obtained. It is understood that due to policy influences, the sales of some e-cigarette brands in Russia have been significantly affected. At the same time, e-cigarette distributors are currently managing their procurement volumes more cautiously in order to control inventory more effectively. However, there are also some exceptions. It is reported that brands such as UDN from China, and GANG and HUSKY from Russia, have recently gained popularity in the Russian market.
According to industry insiders in the Russian e-cigarette market, the three aforementioned brands have achieved a strong market performance for various reasons.
UDN is popular due to its wide range of product types, GANG is preferred because of its stronger taste that better satisfies Russian consumers' preferences, while HUSKY stands out for its superior e-liquid quality.
According to the information obtained by 2FIRSTS, some disposable e-cigarette brands have also introduced refillable products in order to strategically position themselves and meet market demand.
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