InterTabac 2024: ELFBAR and GEEKBAR have become "mobile advertisements"

Sep.19.2024
InterTabac 2024: ELFBAR and GEEKBAR have become "mobile advertisements"
The 2024 InterTabac in Dortmund opened on September 19, attracting numerous tobacco brands showcasing marketing strategies.

On September 19th, 2024, the InterTabac tobacco exhibition in Dortmund, Germany officially opened its doors. As the official media partner for the event, the 2Firsts team has arrived on site to provide comprehensive coverage services.

 

At the exhibition, it was observed that multiple brands participating in this year's Dortmund International Tobacco Exhibition have been showcasing their own marketing strategies in order to enhance brand awareness and attract potential customers. One of the main methods of marketing promotion at this exhibition is the distribution of branded tote bags, including those from major brands such as ELFBAR, GEEKBAR, and HAYATI, which have become "mobile advertisements" at the event.

 

InterTabac 2024: ELFBAR and GEEKBAR have become
ELFBAR handbag | Image source: 2Firsts

 

InterTabac 2024: ELFBAR and GEEKBAR have become
GEEKBAR handbag | Image source: 2Firsts

 

InterTabac 2024: ELFBAR and GEEKBAR have become
LAFUME handbag | Image source: 2Firsts

 

InterTabac 2024: ELFBAR and GEEKBAR have become
HQD Handbag | Image source: 2Firsts

 

InterTabac 2024: ELFBAR and GEEKBAR have become
MEMERS VAPE and HAYATI handbag|Source: 2Firsts

 

According to observations on site by 2Firsts, among many brands, ELFBAR's distribution of tote bags is widespread. Staff members of ELFBAR are distributing tote bags with the brand logo at every entrance of the exhibition hall, and participants carrying ELFBAR tote bags can be seen everywhere inside the exhibition hall.

 

It is understood that ELFBAR has also distributed tote bags with the brand logo at previous exhibitions. At this year's Dortmund Tobacco Expo, ELFBAR distributed purple and orange double-sided tote bags with prominent logos, which were prominently displayed at the entrance of the exhibition hall.

 

InterTabac 2024: ELFBAR and GEEKBAR have become
The staff of ELFBAR at the entrance of the exhibition center distribute tote bags. Image source: 2Firsts.

 

InterTabac 2024: ELFBAR and GEEKBAR have become
Tote bag with ELFBAR logo | Image source: 2Firsts

 

InterTabac 2024: ELFBAR and GEEKBAR have become
ELFBAR tote bags are visible everywhere inside the exhibition hall|Image source: 2Firsts

 

InterTabac 2024: ELFBAR and GEEKBAR have become
Handbag with ELFBAR logo | Image source: 2Firsts

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

JAMA Issues First U.S. Clinical Guidance on Vaping for Smoking Cessation, Urging Complete Switch From Cigarettes
JAMA Issues First U.S. Clinical Guidance on Vaping for Smoking Cessation, Urging Complete Switch From Cigarettes
JAMA has published a Special Communication offering systematic recommendations for U.S.-based clinicians on the use of nicotine e-cigarettes in adult smoking cessation. Developed by the Harm Reduction Workgroup of the Society for Research on Nicotine and Tobacco’s Treatment Research Network, the paper recommends including e-cigarettes alongside FDA-approved cessation medications in risk-benefit discussions. It cites high-certainty evidence that nicotine e-cigarettes achieve higher quit rates than nicotine replacement therapy and evidence suggesting efficacy comparable to highly effective medications such as varenicline and cytisine. For adults who choose vaping to quit, the authors recommend FDA-authorized products, sufficient nicotine delivery and a rapid, complete transition away from cigarettes rather than prolonged dual use.
Aug.13
FDA Sued Over Allowing Some Unauthorized Vapes and Nicotine Pouches to Stay on Market
FDA Sued Over Allowing Some Unauthorized Vapes and Nicotine Pouches to Stay on Market
Public health groups, pediatricians and parents sued the U.S. Food and Drug Administration on July 14, 2026, challenging a May enforcement guidance that they say allows unauthorized e-cigarettes and nicotine pouches to remain on the market while applications are under review.
Jul.15
FTC Scrutinizes Fifty Bar’s “Made in America” Claims as Vape Marketing Faces New Compliance Risk
FTC Scrutinizes Fifty Bar’s “Made in America” Claims as Vape Marketing Faces New Compliance Risk
The Federal Trade Commission sent a warning letter to Lucky Bar Holdings LLC over “Made in the USA” claims tied to Fifty Bar vape products, saying staff had reason to believe the products may be imported in whole or in significant part despite unqualified U.S.-origin marketing claims.
Jul.20
Product | PMI Pilots bonds by IQOS and blends in Japan, Testing a New Heated Tobacco Platform
Product | PMI Pilots bonds by IQOS and blends in Japan, Testing a New Heated Tobacco Platform
Philip Morris International (PMI) has launched a regional pilot of bonds by IQOS and dedicated blends tobacco sticks in Japan, introducing a new heated tobacco platform separate from the IQOS ILUMA ecosystem. The system uses Round Heat Technology with an external heating architecture, differentiating it from IQOS ILUMA’s induction-based platform. The pilot began on July 6, 2026, across three Japanese prefectures: Fukuoka, Saga and Nagasaki.
Jul.30
Imperial Brands Plans Thousands of Job Cuts Across U.S. and Europe in Cost Restructuring
Imperial Brands Plans Thousands of Job Cuts Across U.S. and Europe in Cost Restructuring
According to Reuters, citing Bloomberg News, British tobacco company Imperial Brands PLC plans to cut thousands of jobs across the United States and Europe as part of a cost reduction and organizational restructuring effort. The announcement drew market attention to the company’s shares. The move comes as global tobacco companies continue adjusting their operations amid slower cigarette market growth, changing consumer preferences and the transition toward next-generation nicotine products.
Aug.11
From a 2017 Launch to 48% of South Korea’s Heated Tobacco Market, KT&G Looks Back on a Decade of lil
From a 2017 Launch to 48% of South Korea’s Heated Tobacco Market, KT&G Looks Back on a Decade of lil
KT&G announced on Aug. 13, 2026, that it has opened “lil Archive,” a brand exhibition space in Seoul showcasing the evolution, technology platforms and future direction of its heated tobacco brand lil since its launch in 2017. KT&G said lil now spans three major platforms — lil SOLID, lil HYBRID and lil AIBLE — with more than 30 dedicated consumables, and held a 48% share of South Korea's heated tobacco market in the second quarter of 2026. The opening comes as lil enters its 10th year, with KT&G continuing to position the brand for expansion beyond its domestic market.
Aug.14