IQOS Illuma and IQOS Illuma One discounted in Korea

May.08.2023

IQOS Illuma and IQOS Illuma One discounted in Korea

Philips Morris Korea celebrates 6th anniversary of IQOS by offering discounts on Illuma and Illuma One models.

Special statement: This article is intended only for internal industry research and exchange, and does not make any brand or product recommendations. Access is prohibited for minors.

Pharmo International's subsidiary in South Korea recently announced that to celebrate the sixth anniversary of their heat-not-burn product, IQOS, the prices of IQOS Illuma and IQOS Illuma One will be reduced by 20,000 Korean won for three weeks starting on May 4th.

During the promotional period, IQOS Illuma and IQOS Illuma One will be sold at discounted prices of 79,000 won and 49,000 won respectively, which is a discount of 20,000 won from their original prices.

The promotional event will take place in most IQOS stores in South Korea, as well as official distributors and convenience stores. Consumers can also participate in the promotion on the IQOS official online store.

It is worth noting that this promotion cannot be combined with other discount activities, such as trade-in programs and referral discount plans.

Reference:

Korea Philip Morris to Launch Special Promotion for 'il-luma' and 'won' in Commemoration of 6th Anniversary of IQOS Release.

#Europe #Market #Alemania #Disposable e-cigarettes #IQOS ILUMA

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

China Tobacco Regulation Shift：Policy Updates and Market Impact

China Tobacco Regulation Shift：Policy Updates and Market Impact

EVO NXT European Tobacco & NGP Exhibition

EVO NXT European Tobacco & NGP Exhibition

PMI’s Smoke-Free Business Accounts for 43% of Net Revenues in Q1 as Full-Year EPS Guidance Rises

PMI’s Smoke-Free Business Accounts for 43% of Net Revenues in Q1 as Full-Year EPS Guidance Rises

On April 22, 2026, Philip Morris International released its first-quarter 2026 results. The report showed net revenues of $10.146 billion, up 9.1% year on year; adjusted diluted EPS of $1.96, up 16.0%; and smoke-free products accounting for 43% of total net revenues. Based on first-quarter performance, the company raised its 2026 full-year adjusted diluted EPS forecast to $8.36 to $8.51, or $8.11 to $8.26 excluding currency.

Apr.23 by 2FIRSTS.ai

Reynolds Appeals ITC Defeat in Disposable Vape Section 337 Case to U.S. Federal Circuit

Reynolds Appeals ITC Defeat in Disposable Vape Section 337 Case to U.S. Federal Circuit

On March 13, 2026, R.J. Reynolds and related companies filed an appeal with the U.S. Court of Appeals for the Federal Circuit, seeking review of the U.S. International Trade Commission’s final ruling in the disposable vape Section 337 investigation.

Mar.16 by 2FIRSTS.ai

UK Bill Banning Tobacco Sales to People Born After 2008 Clears Parliament

UK Bill Banning Tobacco Sales to People Born After 2008 Clears Parliament

A UK bill banning the legal sale of tobacco to people born on or after January 1, 2009 has completed its passage through parliament. Under the bill, those born in that group will never be able to be legally sold tobacco anywhere in the UK. The legislation is expected to receive royal assent next week. It also gives ministers powers to strengthen public-place smoking restrictions and restricts branding, promotion and advertising of vape and nicotine products aimed at children.

Apr.22 by 2FIRSTS.ai

Acting CTP Director Says FDA Cut Premarket Tobacco Application Backlog by About 70% Over the Past Year

Acting CTP Director Says FDA Cut Premarket Tobacco Application Backlog by About 70% Over the Past Year

FDA Center for Tobacco Products Acting Director Bret Koplow said at the American Tobacco and Nicotine Forum that the agency has reduced its premarket tobacco application backlog by about 70% over the past year and eliminated the acceptance queue. He said FDA has reviewed about 27 million applications, but only a small number have been authorized, mainly because most submissions lacked the scientific data needed to demonstrate public health benefits.

Apr.23 by 2FIRSTS.ai

New Movement Emerges on EU Tobacco Excise Directive as Cyprus Tables Compromise Draft

New Movement Emerges on EU Tobacco Excise Directive as Cyprus Tables Compromise Draft

The long-stalled debate over the European Union’s Tobacco Excise Directive may be moving forward, with Cyprus, as holder of the EU Council presidency, putting forward a compromise draft. The reported proposal includes lowering the minimum excise duty requirement and granting a transitional period, with the aim of reaching political agreement by June 2026. The revision also covers e-cigarettes, heated tobacco, nicotine pouches and stronger controls on raw tobacco.

Apr.21 by 2FIRSTS.ai

Spain’s Galicia Moves First: Under-18 Vape and Energy Drink Sales and Use Banned

Spain’s Galicia Moves First: Under-18 Vape and Energy Drink Sales and Use Banned

Galicia will implement a new “Minor Health Protection and Addictive Behaviors Prevention” law this Saturday, becoming the first region in Spain to ban the sale and use of vapes for people under 18.

Mar.09 by 2FIRSTS.ai

Related Topics

News

Related Read

PMI’s Smoke-Free Business Accounts for 43% of Net Revenues in Q1 as Full-Year EPS Guidance Rises

PMI’s Smoke-Free Business Accounts for 43% of Net Revenues in Q1 as Full-Year EPS Guidance Rises

Reynolds Appeals ITC Defeat in Disposable Vape Section 337 Case to U.S. Federal Circuit

Reynolds Appeals ITC Defeat in Disposable Vape Section 337 Case to U.S. Federal Circuit

UK Bill Banning Tobacco Sales to People Born After 2008 Clears Parliament

UK Bill Banning Tobacco Sales to People Born After 2008 Clears Parliament

Acting CTP Director Says FDA Cut Premarket Tobacco Application Backlog by About 70% Over the Past Year

Acting CTP Director Says FDA Cut Premarket Tobacco Application Backlog by About 70% Over the Past Year

New Movement Emerges on EU Tobacco Excise Directive as Cyprus Tables Compromise Draft

New Movement Emerges on EU Tobacco Excise Directive as Cyprus Tables Compromise Draft

Spain’s Galicia Moves First: Under-18 Vape and Energy Drink Sales and Use Banned

Spain’s Galicia Moves First: Under-18 Vape and Energy Drink Sales and Use Banned