IQOS Illuma and IQOS Illuma One discounted in Korea

May.08.2023

Philips Morris Korea celebrates 6th anniversary of IQOS by offering discounts on Illuma and Illuma One models.

Special statement: This article is intended only for internal industry research and exchange, and does not make any brand or product recommendations. Access is prohibited for minors.

Pharmo International's subsidiary in South Korea recently announced that to celebrate the sixth anniversary of their heat-not-burn product, IQOS, the prices of IQOS Illuma and IQOS Illuma One will be reduced by 20,000 Korean won for three weeks starting on May 4th.

During the promotional period, IQOS Illuma and IQOS Illuma One will be sold at discounted prices of 79,000 won and 49,000 won respectively, which is a discount of 20,000 won from their original prices.

The promotional event will take place in most IQOS stores in South Korea, as well as official distributors and convenience stores. Consumers can also participate in the promotion on the IQOS official online store.

It is worth noting that this promotion cannot be combined with other discount activities, such as trade-in programs and referral discount plans.

Reference:

Korea Philip Morris to Launch Special Promotion for 'il-luma' and 'won' in Commemoration of 6th Anniversary of IQOS Release.

#Europe #Market #Alemania #Disposable e-cigarettes #IQOS ILUMA

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Teen Nicotine Use Surges in Pakistan as Flavoured Vapes Spread Rapidly

Pakistan is experiencing a sharp rise in nicotine use among teenagers, driven by widespread availability of flavoured vapes and e-cigarettes. Cheap, sweet-flavoured devices are easily accessible in major cities, and weak enforcement of age limits has enabled young users to adopt vaping at alarming rates. Activists warn that industry marketing falsely portrays e-cigarettes as “safer,” putting youth at risk of long-term addiction and serious health effects.

Nov.14 by 2FIRSTS.ai

Former Malaysian Health Minister Allegedly Rejected RM50 Million Bribe Over GEG

A former political aide has alleged that a RM50 million bribe was offered to Malaysia’s then health minister to abandon the tobacco generational end game (GEG) policy. The claim was published in an opinion article and on social media. No report was made to anti-corruption authorities. Despite the alleged rejection, the GEG provision was later removed from the tobacco bill tabled in Parliament in 2023.

Dec.23 by 2FIRSTS.ai

U.S. FDA Unveils Next-Generation Agentic AI Tool to Boost Review and Regulatory Efficiency

The U.S. FDA has announced the agency-wide deployment of new agentic AI capabilities, providing all employees with an optional multi-step task automation tool. Building on the broad adoption of its earlier large-language-model system, Elsa, the FDA aims to use this next-generation AI workflow to accelerate product review, regulatory oversight, and internal operations, while maintaining strict human supervision and data security.

Dec.02 by 2FIRSTS.ai

British American Tobacco Introduces Facial Age Verification in Italy, Pilot Covers 119 Stores

British American Tobacco’s Italian unit is partnering with digital identity firm Yoti to pilot facial-scan age verification at 119 pop-up stores nationwide, aiming to supplement traditional ID checks and prevent underage purchases of tobacco and nicotine products.

Dec.25 by 2FIRSTS.ai