Ireland Finds "Nicotine-Free" E-Cigarettes Contain Nicotine; Involves McKesse, JNR, and Crystal Brands

Aug.01.2025
Ireland Finds "Nicotine-Free" E-Cigarettes Contain Nicotine; Involves McKesse, JNR, and Crystal Brands
Ireland’s HSE found some “nicotine-free” e-cigarettes contain nicotine, misleading consumers and risking addiction. The products were seized, and a warning issued. Experts warn nicotine addiction is underestimated, and health impacts remain unclear.

Key points:

 

·Consumer Misleading: The Health and Safety Executive (HSE) in Ireland found that some e-cigarettes marketed as "nicotine-free" in the Irish market actually contain nicotine, misleading consumers. 

 

·Health Risks: Experts warn that the addictive nature of nicotine is underestimated, and the chemicals in e-cigarettes may have long-term health effects. 

 

·Regulatory Action: The HSE has seized the relevant products and issued alerts through the RAPEX system, urging retailers to stop selling them. 

 

·Product Examples: The products involved include McKesse MK Bar, JNR Crystal Pro Max, and Crystal Bling 6000. 

 

·Expert Calls: A professor from the Royal College of Surgeons in Ireland is calling for more aggressive measures to address the issue of e-cigarettes.

 


【2Firsts News Flash】According to a report by The Journal on July 31st, some e-cigarettes marketed as "nicotine-free" in stores across Ireland were found to actually contain nicotine after being inspected and tested by the Health and Safety Executive (HSE).

 

This not only misleads people buying these e-cigarettes, but health experts also point out the risk of becoming addicted to e-cigarettes without realizing it.

 

These e-cigarettes were seized by the National Tobacco Control Office of the HSE and tested at the national laboratory.

 

Since 2024, HSE has discovered three types of e-cigarettes claiming to be "nicotine-free" during visits to three stores - McKesse MK Bar, JNR Crystal Pro Max, and Crystal Bling 6000.

 

These e-cigarettes were seized during an inspection, in June 2025, a RAPEX alert was issued regarding the McKesse MK Bar.

 

RAPEX is the rapid alert system of the European Union for dangerous non-food products, which requires all retailers to stop selling the product.

 

The JNR Crystal Pro Max was labeled as "0% nicotine," but when the label was removed, it was discovered that the original packaging label stated "2% nicotine," according to the HSE injunction.

 

It is not yet clear who has labeled e-cigarettes with this tag, but according to HSE's letter, consumers being misled is "very concerning.

 

Some versions of Crystal Bling 6000 have "No Nicotine" printed on the outer packaging, but the inner packaging states that it contains nicotine. Laboratory testing has confirmed that the e-cigarette does indeed contain nicotine.

 

Do e-cigarettes truly pose a health risk?

 

Professor Donal O'Shea, head of the Department of Chemistry at the Royal College of Surgeons in Ireland (RCSI), states that the public's understanding of the addictive nature of nicotine is still significantly underestimated.

 

“It only becomes a problem when you try to quit.”

 

He said.

 

Nicotine is highly addictive, like any drug, over time you will develop a tolerance to it and need increasing amounts to satisfy its cravings.

 

Additionally, O'Shea stated that nicotine has been proven to cause memory and attention issues, as well as impact brain development, which is also a concerning factor in the growing popularity of e-cigarettes among young people.

 

But this is not the only health issue.

 

In the past 18 months, Irish health authorities have seized thousands of e-cigarettes that violate regulations.

 

The most common issue with these e-cigarettes is that they contain e-liquid with nicotine concentrations exceeding legal limits, despite some e-cigarettes also having significantly higher levels of nicotine than allowed.

 

The use of e-cigarettes with excessive e-liquid quantity or higher nicotine concentration can also accelerate nicotine addiction.

 

O'Shea stated that e-cigarettes contain various types, quantities, and concentrations of chemicals, with many of their effects still unknown.

 

“When you are 20 years old, you naturally feel invincible. But unfortunately, when you reach around 40 years old, the effects start to show. We already know this from smoking and pollution.”

 

Axel said.

 

He continued to say that the e-cigarette is "a device that concentrates pollution in a small device and directly inhales it into the lungs.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Athletes Back Skoka's $21.5 Million Nicotine Pouch Venture: Can Its Consumer Health Founder Make an FDA-Focused Strategy Pay Off?
Athletes Back Skoka's $21.5 Million Nicotine Pouch Venture: Can Its Consumer Health Founder Make an FDA-Focused Strategy Pay Off?
U.S. nicotine pouch startup Skoka Inc. has raised $21.5 million and committed $15 million to an FDA regulatory and scientific research program. Founder Dan Aziz previously built dietary supplement brand Premama, which was acquired by Dr. Reddy's Laboratories in 2023. Skoka is combining proprietary formulations, ingredient transparency and equity investment from professional athletes. The company submitted a bundled PMTA covering 55 products on October 1, 2026. Aziz said Skoka declined an opportunity to enter retail in 2025, prioritizing product research and regulatory submissions instead. It now targets a U.S. retail launch in 2027, subject to FDA requirements. Its products have not received marketing authorization.
Business
Nov.04
Product | JTI Introduces Fully Dissolvable PERLZ Nicotine Pearls in UK, Expands Range From 30-Pearl Dispensers to 10-Pearl Sachets
Product | JTI Introduces Fully Dissolvable PERLZ Nicotine Pearls in UK, Expands Range From 30-Pearl Dispensers to 10-Pearl Sachets
Japan Tobacco International (JTI) has introduced PERLZ nicotine pearls in the UK, expanding its oral nicotine portfolio beyond conventional nicotine pouches. The fully dissolvable, multi-layer pearls are placed under the tongue and come in Mint and Berry flavors at concentrations of 1mg/g and 2mg/g, equivalent to approximately 0.3mg and 0.5mg of nicotine per pearl. UK retailer Haypp published four 30-pearl dispenser listings on July 31, 2026, followed by three 10-pearl sachet products on August 17. The dispensers retail for £6.50, while the sachets cost £2.50.
product
Oct.12
Spain Cigarette Volumes Fall 5.2% in August, BAT Drops 14.5%, JTI Gains Share; France Down 8.3% on Adjusted Basis
Spain Cigarette Volumes Fall 5.2% in August, BAT Drops 14.5%, JTI Gains Share; France Down 8.3% on Adjusted Basis
Spain's cigarette volumes declined 5.2% year over year in August 2026, according to government data cited by UBS and reported by Investing.com on October 7. British American Tobacco's volumes fell 14.5%, followed by Imperial Brands at 8.8%, Philip Morris International at 6.6% and Japan Tobacco at 4.6%. JTI was the only one of the four companies to gain cigarette market share, rising six basis points to 26.7%. In France, official customs data showed an unadjusted 3.7% decline in cigarette deliveries. Adjusting for the difference in delivery days produces a decline of approximately 8.3%, consistent with the UBS figure. The bank also estimated the earnings exposure of major tobacco companies to both markets.
Market
Oct.13
JTI Invests ₱2.1 Billion to Upgrade Batangas Manufacturing Hub, Adds First Southeast Asia DIET Facility
JTI Invests ₱2.1 Billion to Upgrade Batangas Manufacturing Hub, Adds First Southeast Asia DIET Facility
JTI Asia Manufacturing Corp. has invested ₱2.1 billion, or about $37 million, in its manufacturing site in Malvar, Batangas, Philippines, to expand tobacco-processing capabilities. About ₱1.9 billion is allocated to JTI's first Dry Ice Expanded Tobacco, or DIET, facility in Southeast Asia, while more than ₱177 million has been spent on expanding its Controlled Atmosphere treatment facility. The Batangas plant supplies the Philippine market and exports to 22 overseas markets, making it one of JTI's key manufacturing hubs in Asia.
Sep.24
Product | PIXL Adds 6ml PIXL 5K in UK Alongside 12ml PIXL 8000 as Vape Duty Takes Effect
Product | PIXL Adds 6ml PIXL 5K in UK Alongside 12ml PIXL 8000 as Vape Duty Takes Effect
Vaping brand PIXL has introduced the PIXL 5K reusable prefilled pod device in the UK, featuring a 2ml prefilled pod and a 4ml refill container with a combined e-liquid capacity of 6ml. The device uses 20mg/ml nicotine salt e-liquid and is advertised to deliver up to approximately 5,000 puffs. Available through UK retailers by August 2026, the PIXL 5K sits alongside the existing 12ml PIXL 8000. The UK's Vaping Products Duty took effect on October 1 at £0.22 per millilitre, producing theoretical duty amounts of £1.32 and £2.64 for the two products' respective full refill sets.
product
Oct.10
Canada Considers Easing Pharmacy-Only Nicotine Pouch Sales Rules, Potentially Reopening Convenience Store Channel
Canada Considers Easing Pharmacy-Only Nicotine Pouch Sales Rules, Potentially Reopening Convenience Store Channel
Canada's federal government is considering changes to current restrictions on where nicotine pouches can be sold, potentially allowing authorized products to return to convenience stores and other general retail channels, although no decision has been made. Since 2024, emerging nicotine replacement therapy products such as nicotine pouches have been largely restricted to behind-the-counter pharmacy sales. Health Canada, meanwhile, continues to recall unauthorized and higher-strength nicotine pouches, indicating that the current discussion concerns retail access for authorized products rather than a broad relaxation of nicotine pouch regulation.
Sep.14