Ireland to Ban Flavored E-Cigarettes, Advertising; Industry Warns 220,000 Vapers at Risk

Jun.03
Ireland to Ban Flavored E-Cigarettes, Advertising; Industry Warns 220,000 Vapers at Risk
Ireland plans to ban flavored e-cigarettes, introduce plain packaging, and restrict in-store displays and advertising. The Responsible Vaping Ireland group warns the move could harm small businesses and reverse progress in reducing smoking. Since 2015, over 225,000 adults have quit smoking with e-cigarettes, making up nearly a quarter of quitters in 2023.

Key Points:

 

1.Ireland plans to ban flavored e-cigarettes and implement strict packaging and advertising restrictions.

 

2.E-cigarettes are seen as a tool to help people reduce smoking, with 225,000 people already successfully quitting smoking.

 

3.The Responsible E-Cigarette Association of Ireland is calling on the Health Minister and the Parliamentary Health Committee to conduct a thorough legislative review of the new bill.

 

4.A ban could lead to an increase in smoking rates, so the public health impacts of regulations should be carefully weighed.

 


 

According to recent reports from the Irish media outlet ShelfLife, the Irish government is planning to implement a comprehensive ban on e-cigarette products, including banning flavored e-cigarettes, introducing standardized packaging, and implementing a complete ban on in-store displays and advertising. This move has sparked strong concerns from the main industry association representing e-cigarette retailers in Ireland, Responsible Vaping Ireland (RVI).

 

The RVI has stated that the new legislation could have a devastating impact on small businesses, while adult smoking rates may also rebound. RVI is calling on Health Minister Jennifer Carroll MacNeill and the Parliamentary Health Committee to conduct a thorough legislative review and engage effectively with stakeholders before passing the new Public Health (Nicotine Inhaling Products) Bill 2025.

 

Data from Healthy Ireland shows the key role of e-cigarette products as smoking cessation tools. Since 2015, over 225,000 Irish adults have successfully quit smoking with the help of e-cigarettes. By 2023, nearly one in every four successful quitters in Ireland had used e-cigarettes to quit smoking, totaling over 23,000 people. Another study from the European School Survey Project on Alcohol and Other Drugs found that the lifetime prevalence of smoking has halved in the past 30 years, decreasing from 68% to 32%.

 

The RVI emphasized that major measures should undergo detailed scrutiny by parliamentary members before implementation, ensuring that the creation of new laws references the best international evidence. The RVI specifically noted that when the impact of regulations on reducing smoking rates is unclear, following due process is crucial. RVI spokesperson Lorraine Carolan stated on the eve of World No Tobacco Day that while we should reflect on Ireland's significant progress in reducing tobacco use, we must also acknowledge the role of e-cigarette products.

 

Carolyn concluded by saying:

 

"We fully support responsible regulation of the e-cigarette industry, but it is important to maintain a balance. Evidence shows that a blanket ban on e-cigarette products often does more harm than good."

 

RVI is calling on TDs and Senators on the Oireachtas Health Committee to thoroughly examine the bill and consult with stakeholders.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Alabama Governor Signs HB8 Bill to Limit E-Cigarette Sales in Stores
Alabama Governor Signs HB8 Bill to Limit E-Cigarette Sales in Stores
Alabama has enacted HB8, tightening rules on e-cigarettes and nicotine alternatives. From Oct. 1, 2025, new products without FDA approval must be made, packaged, and labeled in the U.S.
May.20 by 2FIRSTS.ai
Exhibition Insight | RELX, OXBAR, and Others Launch Magnetic-Pull E-Cigarettes, Featuring Magnetic-Pull Screens on Multiple Products
Exhibition Insight | RELX, OXBAR, and Others Launch Magnetic-Pull E-Cigarettes, Featuring Magnetic-Pull Screens on Multiple Products
The Dubai E-Cigarette Expo was held at the World Trade Center from June 18-20. A 2Firsts survey revealed that many brands showcased new magnetic-pull e-cigarettes, featuring innovative designs such as magnetic connections between the screen components and the e-cigarette, in addition to traditional magnetic connections.
Jun.23 by 2FIRSTS.ai
Kyrgyzstan Eyes Tobacco Tax Hikes as Core Strategy to Curb Smoking
Kyrgyzstan Eyes Tobacco Tax Hikes as Core Strategy to Curb Smoking
Kyrgyz health authorities and WHO experts urge stronger tobacco taxation to curb smoking and ease the economic impact of noncommunicable diseases.
Jun.11 by 2FIRSTS.ai
2Firsts Insight | DOJO Launches Own E-Liquid Brand, Set to Hit Shelves in Germany
2Firsts Insight | DOJO Launches Own E-Liquid Brand, Set to Hit Shelves in Germany
The e-cigarette brand DOJO has unveiled DOJOLIQ, its self-developed e-liquid line co-created with the VAPORESSO team. The product comes in 10ml bottles and features 10 flavors, primarily fruit-based. It is now listed on several German online vape retail platforms and will be available for purchase soon.
Jun.10 by 2FIRSTS.ai
PMI Launches Global Smoke-Free Travel Information Platform: 2Firsts Shares User Insights and Trend Analysis
PMI Launches Global Smoke-Free Travel Information Platform: 2Firsts Shares User Insights and Trend Analysis
Philip Morris International(PMI) has launched the world’s first smoke-free travel platform to address information gaps and regulatory uncertainties for adult nicotine users. 2Firsts reviews its age verification, journey-focused interface, advanced search, and user support, highlighting how it helps adults make compliant cross-border purchases.
Jul.11 by 2FIRSTS.ai
PMI Shares KPMG Report on Social Media: EU Illicit Cigarette Consumption Rises 20% as Prohibitive Policies and Excessive Taxation Fuel Black Market
PMI Shares KPMG Report on Social Media: EU Illicit Cigarette Consumption Rises 20% as Prohibitive Policies and Excessive Taxation Fuel Black Market
Philip Morris International (PMI) shared a KPMG report on social media revealing a 20% increase in illicit cigarette consumption across the EU. The report warns that excessive regulation is fueling black markets and calls for a comprehensive response—including science-based policies and stronger enforcement—to address this global threat to public health and safety.
Jun.26 by 2FIRSTS.ai