Ispire Announces Global Licensing Agreement with Hidden Hills Club

Business by 2FIRSTS.ai
Aug.07.2024
Ispire Announces Global Licensing Agreement with Hidden Hills Club
Ispire Technology Inc. announces 30-year global exclusive licensing agreement with Hidden Hills Club to enter nicotine market.

On August 6th, according to a statement on the official website of Ispire Technology Inc. (NASDAQ stock code: ISPR), Ispire announced that its subsidiary, Aspire North America LLC, has signed a 30-year global exclusive licensing agreement with Hidden Hills Club. This marks the company's entry into the global nicotine products market.

 

According to the agreement, Ispire will be responsible for the global manufacturing, distribution, and commercialization of Hidden Hills brand nicotine products, such as low-risk e-cigarettes.

 

The first batch of Hidden Hills nicotine products is expected to launch in the United Arab Emirates and South Africa within the next few weeks, followed by entry into the UK and EU markets in the coming months.

 

Ispire CEO Michael Wang stated,

 

Our partnership with Hidden Hills Club allows us to bring more innovative and low-risk nicotine products to a global audience. This 30-year exclusive licensing agreement will enable us to make significant investments in the Hidden Hills brand, ensuring strong distribution and a deep product portfolio that captures the essence of this iconic lifestyle brand. Hidden Hills, as a lifestyle brand encompassing apparel, accessories, and cannabis and industrial hemp products, has experienced explosive growth in popularity over the past two years. Collaborating with Hidden Hills will help Ispire capture this West Coast culture and energy, injecting it into nicotine products under the global Hidden Hills brand.

 

The CEO of Hidden Hills Club, Dre Liang, stated

 

Collaborating with Ispire is a strategic decision for us. Their expertise in e-cigarette technology and global distribution network provide the perfect platform for our brand to enter the nicotine products market. We believe that this partnership will redefine the market by reflecting our brand's commitment to quality and innovation through our products.

 

Earlier this year, Ispire partnered with Hidden Hills Club to launch "Hidden Hills & Friends," featuring a combination of the dual oil cartridge SWTCH ONE with Hidden Hills' specialty cannabis oils from Plug 'n Play, Packwoods, Big Chief, and LA Traffic, released in Nevada on February 14th.

 

It is estimated that by 2024, the e-cigarette and marijuana vaporizer markets will reach $29.9 billion and $11.6 billion, respectively.

 

According to reports, Hidden Hills Club is a cannabis alternative brand based in Las Vegas, Nevada, USA.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

British Museum Ends Long-Running Sponsorship with Japan Tobacco International
British Museum Ends Long-Running Sponsorship with Japan Tobacco International
According to The Guardian, the British Museum has ended its 15-year sponsorship with Japan Tobacco International after government inquiries into whether the deal breached WHO tobacco-control rules. Critics had long opposed the partnership, while the museum said sponsorship remains essential for its financial stability and public access.
Nov.20
Juul Labs UK launches JUUL2 Peach flavour aimed at adult smokers
Juul Labs UK launches JUUL2 Peach flavour aimed at adult smokers
Juul Labs UK announced on January 1, 2026 the launch of a new JUUL2 Peach flavour, described as an adult-oriented addition that expands the JUUL2 flavour portfolio. The company said the flavour will roll out across the UK from January 1 through major retailers, wholesalers and convenience stores, offering adult smokers alternatives to transition away from cigarettes.
Jan.04 by 2FIRSTS.ai
Tajikistan Signals Plan to Ban Use, Production and Circulation of E-Cigarettes
Tajikistan Signals Plan to Ban Use, Production and Circulation of E-Cigarettes
According to Kazinform, Tajikistan addressed the issue of electronic cigarettes during the fourth session of the Majlisi Milli, stating a position to prohibit the use, production, and circulation of e-cigarettes. Chairman Rustam Emomali emphasized that the position aims to protect public health and prevent negative impacts on youth and adolescents.
Dec.16 by 2FIRSTS.ai
Wigan Council and Police Seize Illegal Cigarettes and Vapes Worth £145,000
Wigan Council and Police Seize Illegal Cigarettes and Vapes Worth £145,000
Wigan Council said its Trading Standards team, working with Greater Manchester Police, has seized large quantities of illegal cigarettes and vaping products across the borough in 2025. The confiscated goods, valued at around £145,000, were linked to multiple enforcement actions, including the temporary closure of retail premises and criminal prosecutions. The council said the measures aim to reduce risks posed by illicit tobacco and vape products, particularly to children.
Dec.25 by 2FIRSTS.ai
Philippines’ DTI Proposes Mandatory Advertising Permits for Vape Products
Philippines’ DTI Proposes Mandatory Advertising Permits for Vape Products
The Philippine Department of Trade and Industry (DTI) has released a draft Department Administrative Order (DAO) seeking public feedback on a new permitting system for advertising and promoting vaporized nicotine and non-nicotine products.
Dec.08 by 2FIRSTS.ai
Australia’s TGA Seizes Illicit Vaping Products Worth Over  US$670,000 in Bendigo
Australia’s TGA Seizes Illicit Vaping Products Worth Over US$670,000 in Bendigo
Australia’s Therapeutic Goods Administration (TGA) has seized illicit vaping products with an estimated street value exceeding A$1 million (approximately US$670,000) following an enforcement operation in Bendigo, Victoria.
Dec.24 by 2FIRSTS.ai