CAPPA Condemns Aspire-BrkFst for 5-year E-cigarette Deal
According to a report by newtelegraphng on April 17th, the African Centre for Corporate Responsibility and Public Accountability (CAPPA) has criticized Nigerian singer Burna Boy's company BrkFst for entering into a five-year partnership agreement with e-cigarette company Ispire Technology Inc.'s subsidiary, Aspire North America LLC, to manufacture and distribute e-cigarette products in Nigeria, Ghana, South Africa, and Europe.
CAPPA is concerned that the deal could fuel aggressive marketing of e-cigarettes or marijuana e-cigarettes. In addition, CAPPA points out that the BrkFst brand explicitly mentioned in news reports that it will promote marijuana culture. However, Nigeria currently classifies marijuana as an illegal substance due to its potential to worsen the country's issues with drug abuse, drug trafficking, and drug-related violence.
Akinbode Oluwafemi, Executive Director of CAPPA, expressed disappointment in Burna Boy for choosing to deviate from a healthy lifestyle and engaging in behaviors that could potentially harm his health.
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