CAPPA Condemns Aspire-BrkFst for 5-year E-cigarette Deal

Business by 2FIRSTS.ai

Apr.17.2024

CAPPA Condemns Aspire-BrkFst for 5-year E-cigarette Deal

African group condemns Burna Boy's company for partnership with e-cigarette firm, raising concerns over marketing influence and health risks.

According to a report by newtelegraphng on April 17th, the African Centre for Corporate Responsibility and Public Accountability (CAPPA) has criticized Nigerian singer Burna Boy's company BrkFst for entering into a five-year partnership agreement with e-cigarette company Ispire Technology Inc.'s subsidiary, Aspire North America LLC, to manufacture and distribute e-cigarette products in Nigeria, Ghana, South Africa, and Europe.

CAPPA is concerned that the deal could fuel aggressive marketing of e-cigarettes or marijuana e-cigarettes. In addition, CAPPA points out that the BrkFst brand explicitly mentioned in news reports that it will promote marijuana culture. However, Nigeria currently classifies marijuana as an illegal substance due to its potential to worsen the country's issues with drug abuse, drug trafficking, and drug-related violence.

Akinbode Oluwafemi, Executive Director of CAPPA, expressed disappointment in Burna Boy for choosing to deviate from a healthy lifestyle and engaging in behaviors that could potentially harm his health.

References:

[1] CAPPA Warns Burna Boy's Vape Deal Could Worsen Burden Of NCDs

Also Read:

[1] Ispire's Stock Price Decreases by 5.7% on Nasdaq

[2] Ispire to Participate in Benzinga Capital Conference in Florida

[3] Ispire's Stock Price Drops by 7.1% in Thursday Trade

[4] Ispire Stock Price Soars by 10.1% in Friday Trading

[5] Ispire Stock Price Drops 4.4% According to Dispatchtribunal

[6] Aspire Signs Exclusive Global Manufacturing and Distribution Agreement with BrkFst

[7] Ispire Technology Inc Stock Soars on Trading Day

#E-cigarettes #E-liquids #Open system e-cigarettes #Africa #Nigeria #Regulation #Public opinion.

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