Italy Bans 876 Websites for Illegal E-Liquid Sales, Imposes Strict Ad Rule

Sep.23.2024
Italy Bans 876 Websites for Illegal E-Liquid Sales, Imposes Strict Ad Rule
Italian authorities have banned 876 websites for illegal sales of e-liquid products and unmonopolized goods, Sigamagazine reported on September 20th.

According to a report from Sigmagazine on September 20th, the Italian Customs and Monopoly Agency recently announced that the number of websites banned by the agency for illegally selling inhalable e-liquid products or goods subject to tax monopoly management has risen to 876.


According to the relevant notice, these websites must correct their violations by October 2, 2024. Specific measures include removing unauthorized products being sold to individuals, such as disposable e-liquids and disposable e-cigarettes.


Furthermore, a court in Turin recently ruled that e-cigarette products cannot be promoted through commercial discounts, flyers, or in-store posters. Retailers can only display the technical features of the devices or the flavors of the e-liquids, but they are not allowed to add subjective comments or promotional language to attract consumers. Any inappropriate promotional information could result in the website being banned and subsequently blocked.


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