Italy to increase tobacco prices in 2023

Dec.27.2022
Italian tobacco products will face a price hike in 2023 due to tax changes, affecting cigarette and e-cigarette users.

Smokers in Italy received some bad news as tobacco products will experience a price hike in 2023. The reason for this is due to a revision included in the 2023 budget law, which aims to reshuffle consumption taxes between different products through changes in taxes.

 

As we mentioned earlier, tobacco product users can expect to see a hike in the prices of their vice in 2023. According to the latest developments, a provision increasing the specific consumption tax on cigarettes has been approved by the executive branch led by President Meloni in the 2023 Budget Act. Starting January 1st, 2023, each pack of cigarettes will see a price increase of €0.20 (approximately RMB 1.48), with varying degrees of increment depending on the brand.

 

But that's not all. In 2024, the increase in cigarette prices will continue, with an additional raise of 0.10 or 0.15 euros after the growth in 2023. In other words, starting in 2024, cigarettes may cost an extra 35 cents (about 2.24 yuan) per pack.

 

In 2023, the growth is not only targeted at cigarette users, but also affects those who use electronic cigarettes, such as heated tobacco. However, for this type of cigarette, the increase in price is relatively small, with non-nicotine cigarettes costing approximately 0.08 euros per milliliter (about 0.59 yuan), while nicotine-containing cigarettes will rise to 0.13 euros (about 0.96 yuan).

 

The government's recent estimate projects that Italy could collect at least 100 million euros annually as the price of cigarettes and tobacco is set to increase by 2023.

 

It has been announced that cigarettes and tobacco will increase in price in 2023, but what will their prices be in 2021, with the introduction of the euro? The official website of the State Monopoly Agency for Customs and Excise has released a list of cigarette prices, including all brands available to the public, updated as of November 24th of this year. We can see that in 2022, a pack of cigarettes will cost between 4.8 and 6 euros.

 

Considering the rise in cigarette and tobacco prices in 2023, lower-priced cigarette packs may need to cost 5 euros, while higher-priced packs could even cost 6.20 euros. But what were cigarette prices in 2001? At that time, MS cost 2.17 euros, Camel increased to 2.48 euros, and the most popular brand, Marlboro, was priced at 3 euros. In short, over the last 20 years, cigarette prices have increased by more than 2 euros.

 

Let's take a look at who will spend more money next year in Italy, as cigarettes and tobacco prices are set to increase in 2023.

 

According to data analysis from Epicentre ISS, we can estimate that Italian regions will spend more money on cigarette and tobacco packaging next year due to the Meloni government's plan to increase prices in 2023, based on a two-year period from 2020-2021.

 

In Italy, where do people smoke the most? Among the regions with the highest smoking rates, the top ranking is held by certain areas in central and southern Italy, particularly Abruzzo, Umbria, and Campania, but there are also significant numbers of smokers in Emilia-Romagna.

 

On the contrary, in 2023, the regions of Puglia, Marche, Calabria and Friuli-Venezia Giulia will be less affected by the increase in cigarette and tobacco prices.

 

Data from the Istituto Superiore di Sanità reveals that in Italy, 50% of the population does not smoke, while 24.5% have a habitual consumption of cigarettes.

 

With the awareness that cigarettes and tobacco will increase in price in 2023, let's take a look at how much revenue the country generates from cigarette sales. In this scenario, data from 2020 from the demographic analysis institution, Eurispes, reveal that the country collects approximately 14 billion euros yearly from cigarette sales.

 

However, it is important to note that if we consider the expenses borne by the country itself on an annual basis to support public health measures, prevent and treat diseases related to tobacco consumption, the net profit is actually half of this figure, approximately 7 billion euros.

 


Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Product | VAPORESSO Launches PRIX MTL Pod, With NFC Version Linking Interchangeable Panels to On-Screen Animations
Product | VAPORESSO Launches PRIX MTL Pod, With NFC Version Linking Interchangeable Panels to On-Screen Animations
VAPORESSO introduced the PRIX MTL pod system in August 2026 in two versions, Filter and NFC. The Filter version allows users to switch between a conventional drip tip and a filter tip, while the NFC version links interchangeable panels to matching on-screen animations. PRIX features a 2,600mAh battery, a 5.5ml pod, a 0.87-inch TFT display and a maximum output of 40W, alongside Dual Mesh Impact Pods capable of operating at two resistance and power configurations. VAPORESSO's French website lists MSRP at $39.99 for the Filter version and $49.90 for the NFC version.
Market
Aug.24 by 2Firsts Perspectives
Nasdaq-Listed Vape Company iSpire Technology Restructures Leadership as Tuanfang Liu Becomes Sole CEO, BTIG Initiates Coverage on ODM Growth Opportunity
Nasdaq-Listed Vape Company iSpire Technology Restructures Leadership as Tuanfang Liu Becomes Sole CEO, BTIG Initiates Coverage on ODM Growth Opportunity
Nasdaq-listed vape company iSpire Technology has restructured its leadership team, with Tuanfang Liu becoming the company’s sole chief executive officer (CEO) and Michael Wang appointed CEO of Aspire North America. The move ends iSpire’s previous co-CEO structure and creates clearer responsibilities between group strategy and regional execution. Separately, BTIG initiated coverage on iSpire Technology with a Buy rating and a $3.50 price target, identifying ODM growth opportunities as a key investment factor.
Jul.27
From a 2017 Launch to 48% of South Korea’s Heated Tobacco Market, KT&G Looks Back on a Decade of lil
From a 2017 Launch to 48% of South Korea’s Heated Tobacco Market, KT&G Looks Back on a Decade of lil
KT&G announced on Aug. 13, 2026, that it has opened “lil Archive,” a brand exhibition space in Seoul showcasing the evolution, technology platforms and future direction of its heated tobacco brand lil since its launch in 2017. KT&G said lil now spans three major platforms — lil SOLID, lil HYBRID and lil AIBLE — with more than 30 dedicated consumables, and held a 48% share of South Korea's heated tobacco market in the second quarter of 2026. The opening comes as lil enters its 10th year, with KT&G continuing to position the brand for expansion beyond its domestic market.
Aug.14
New York’s 75% Wholesale Tax on Nicotine Pouches Takes Effect Sept. 1, With Aug. 31 Inventory Subject to Floor Tax
New York’s 75% Wholesale Tax on Nicotine Pouches Takes Effect Sept. 1, With Aug. 31 Inventory Subject to Floor Tax
New York State will extend its tobacco products tax to “alternative nicotine products,” including tobacco-free nicotine pouches, from September 1, 2026, at a rate of 75% of the wholesale price. Distributors, wholesalers and retailers must also inventory products held as of 11:59 p.m. on August 31 and pay a floor tax. Vapor products are excluded from the new category and remain subject to New York's separate 20% supplemental sales tax on the retail price.
Aug.26
Special Report | China Opens Draft Mandatory Heated Cigarette Standard for Comment, Multiple Heating Technologies Remain in Scope
Special Report | China Opens Draft Mandatory Heated Cigarette Standard for Comment, Multiple Heating Technologies Remain in Scope
China’s State Tobacco Monopoly Administration (STMA) has released a draft mandatory national standard for heated cigarettes, setting out detailed requirements for tobacco sticks, heating devices and aerosols. The proposal treats the stick and device as parts of the same product system, focuses on minimum safety and quality requirements, and leaves several heating architectures within scope.
Special Report
Jul.29
China Tobacco Supply-Chain Leader Huabao’s Three-Way Transformation Takes Hold as Overseas Revenue Jumps 216%, Non-Flavor Businesses Reach 42.2% and the Company Expands Into Global Next-Generation Tobacco Supply Chains
China Tobacco Supply-Chain Leader Huabao’s Three-Way Transformation Takes Hold as Overseas Revenue Jumps 216%, Non-Flavor Businesses Reach 42.2% and the Company Expands Into Global Next-Generation Tobacco Supply Chains
Huabao’s H1 2026 results show the company advancing across three connected fronts: international expansion, entry into next-generation tobacco supply chains and diversification beyond its traditional tobacco-related base. Overseas revenue rose 216.08% to CNY 96.02 million, while non-flavor businesses reached 42.2% of total revenue. Huabao also said it had entered the supply chains of leading global tobacco customers, as its nutrition, food ingredient, fragrance and personal-care businesses gained ground in Europe, Southeast Asia, Australia and New Zealand. However, adjusted net profit increased only 2.78%, and next-generation tobacco revenue was not separately disclosed, showing that the transformation is reshaping revenue and customer exposure but has yet to translate fully into underlying earnings.
Aug.28