Italy's New Govt to Lower E-Cigarette Tax in Budget

Dec.09.2022
Italy's New Govt to Lower E-Cigarette Tax in Budget
Italy's new Meloni government plans to reduce taxes on e-cigarette liquid, providing relief for users and suppliers.

The new Meloni government in Italy has directly included a reduction in the consumption tax on e-cigarette liquid in the budget law. In fact, starting from January 2023, the tax on e-cigarette liquid will double due to the previous Conte government passing the budget law. For the uninitiated, all liquids intended for inhalation, whether containing nicotine or not, that are suitable for use with e-cigarettes are subject to appropriate consumption taxes just like traditional cigarettes as they belong to the national monopoly.


In summary, it appears that the price of e-cigarette liquid will remain steady starting in January. This will allow hundreds of thousands of Italian e-cigarette users to continue the habit of quitting smoking at a very low monthly cost. In fact, e-cigarettes have become an effective method for quitting smoking. Thanks to the new budget law, there will be no maximum increase (although the tax imposed on each bottle of alcohol will double), and the final decision will be made by the national accounting department. However, predictions are not just positive, but seem to be on the cover of everything. In short, this is good news for all participants in the e-cigarette supply chain, from e-liquid producers to retailers and end consumers, all of whom can breathe a sigh of relief. For some time now, e-cigarette retailers and manufacturers have been expecting news like this. Having a "fixed" tax that does not increase every year can allow you to expand production, distribution, and sales networks, increase job opportunities, and provide an effective tool to fight traditional smoking for more and more people.


After being sent to Brussels, the text of the budget law will be reviewed by the parliament and may be subject to modifications. However, statements from the government and armored figures from the parliament seem to ensure the certainty that Article 28 will not be altered. The same article also stipulates a slight increase in consumer tax on traditional tobacco (which actually occurs annually) in order to make up for the reduced tax on electronic and heated tobacco, which are considered lower-risk products. Assessing the current situation, the government has seemingly sent an important signal to the world of electronic cigarettes, an industry that employs tens of thousands in Italy.


In short, this is good news for loyal customers who use DEA flavored liquids, which are fully manufactured in Trento, Italy by one of the major players in the industry. Best-selling products under the DEA brand such as DEA Calliope, DEA Venere, DEA Nemesi, DEA Cuba liquids, and all other DEA brands will maintain their current prices next year.


Even DIY electronic cigarette enthusiasts stick to the concentrated flavors and neutral base they are accustomed to using. The infamous nicotine bristle remains the best-selling item in specialty stores and will maintain its price. These bristles are typically made up of just three components (propylene glycol, vegetable glycerin, and precise levels of nicotine chosen by the consumer) and play an important role for those who prefer to make their own liquid using certified and compliant products. Concentrated flavorings, like common food flavorings used for candies and cookies, are excluded from the national monopoly consumption tax. The vital first step taken by Meloni's government is hoped to provide a lifeline for the increasing number of citizens at present.


2FIRSTS will continue to follow and report on this issue, with further updates available on our app '2FIRSTSAPP.' Scan the QR code below to download the app.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

U.S. Expands Illicit Vape Enforcement as ATF Brings PACT Act Powers Into Trade Fraud Task Force
U.S. Expands Illicit Vape Enforcement as ATF Brings PACT Act Powers Into Trade Fraud Task Force
The U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives said on September 23 that it has joined the interagency Trade Fraud Task Force to strengthen enforcement against illegal, misdeclared and smuggled vape and tobacco products. ATF will bring its authority under the Prevent All Cigarette Trafficking Act into the task force, including registration, reporting, shipping and record-inspection requirements covering interstate sales of electronic nicotine delivery systems. ATF said the move will strengthen its ability to trace illicit products from U.S. points of entry through domestic trafficking and distribution networks.
News
Sep.28 by 2Firsts Perspectives
U.S. Fifth Circuit Vacates NicQuid Vape MDO, Says FDA Comparative-Efficacy Standard Violated APA Procedures
U.S. Fifth Circuit Vacates NicQuid Vape MDO, Says FDA Comparative-Efficacy Standard Violated APA Procedures
According to VitalLaw on August 27, 2026, the U.S. Court of Appeals for the Fifth Circuit vacated an FDA marketing denial order (MDO) against NicQuid LLC, ruling that the agency’s comparative-efficacy standard for electronic nicotine delivery system (ENDS) applications had become a substantive rule requiring notice-and-comment rulemaking under the Administrative Procedure Act (APA). The court did not reject FDA’s authority to compare the public health benefits and risks of flavored vapes, but held that the agency could not establish a broadly binding standard through informal adjudications. The case was remanded to FDA for further proceedings.
Aug.28
Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Imperial Brands' acquisition of Swedish Helwit owner Yoik Group AB has highlighted the professional-services firms supporting cross-border oral nicotine M&A. Latham & Watkins and KPMG advised Imperial, while PwC and TM & Partners advised Yoik. KPMG also appeared on Imperial's acquisition of Black Buffalo earlier in 2026, while PwC played an extensive role in KT&G's acquisition of Swedish nicotine-pouch company Another Snus Factory. Imperial's public disclosures put the global modern oral nicotine delivery market at approximately £8.8 billion in retail sales and 23.5 billion pouches in 2024
Sep.20
China Tobacco Plans CNY 60 Billion Investment in ICBC, Agricultural Bank as Strategic Ties Extend Beyond Equity
China Tobacco Plans CNY 60 Billion Investment in ICBC, Agricultural Bank as Strategic Ties Extend Beyond Equity
China National Tobacco Corporation and several subsidiaries plan to invest a combined CNY 60 billion ($8.7 billion) in share placements by Industrial and Commercial Bank of China and Agricultural Bank of China as strategic investors. The agreements extend beyond equity investment to corporate governance, banking services and supply-chain finance. The filings also disclose 2025 data on China Tobacco’s tax and profit contributions and industry scale.
Sep.07
From Nicotine Salts to Cocrystals: China’s Shenzhen Huabao institute explores a more stable form for sustained nicotine release
From Nicotine Salts to Cocrystals: China’s Shenzhen Huabao institute explores a more stable form for sustained nicotine release
China-based Shenzhen Huabao Collaborative Innovation Technology Research Institute Co., Ltd. has filed a patent application for a nicotine-ascorbic acid cocrystal, exploring a new solid-state form of nicotine. The patent proposes applications across e-liquids, heated tobacco sticks, oral tobacco, chewing tobacco and snuff. In nicotine pouch tests disclosed in the filing, cocrystal formulations showed less than a 6% decline in nicotine content after three months of accelerated storage and a release profile combining early-stage release with sustained delivery over 60 minutes. The filing reflects exploration of nicotine forms beyond conventional nicotine base and nicotine salts.
Aug.13
Charlie’s Bets on Age-Gating and 678 PMTA Assets as U.S. Vape Enforcement Landscape Shifts
Charlie’s Bets on Age-Gating and 678 PMTA Assets as U.S. Vape Enforcement Landscape Shifts
Charlie’s Holdings said in its latest shareholder letter that it is moving to commercialize PACHA products and monetize its PMTA assets as the FDA changes enforcement priorities for unauthorized ENDS products. Thirty PACHA SKUs were previously tentatively identified for a proposed public list of products that the FDA generally does not intend to prioritize for enforcement. Charlie’s is also preparing test-market sales of age-gated flavored disposables and says it currently holds 678 PMTA-related product assets while seeking additional strategic transactions and partnerships.
Sep.11