Key points:
·Japan Tobacco International's South Korea branch will launch the first limited edition of the HTP device "Ploom X Advanced" named "Aqua Halo" on May 1st. The price is around $54, and it will be available for purchase through the official Ploom website.
·The new device's color scheme is inspired by the seasonal transition from winter to spring, emphasizing sensory awakening with a combination of teal green and watery blue.
·JTI Korea stated that they aim to further satisfy adult consumers' demands for technology, design and personal expression with this new product.
According to Finomy's report on April 29th, Japan Tobacco International's South Korea branch announced the release of their first limited edition of the heated tobacco product "Ploom X Advanced" named "Ploom X Advanced Limited Edition Aqua Halo" on May 1st.
According to the introduction, the new product color scheme is based on the concept of "awakening new senses," inspired by the seasonal transitions from winter to spring. It features a combination of green and the aqua halo color on the back cover. This limited edition device will be launched in the South Korean market starting from May 1st, and users can purchase it on the official Ploom website for 77,000 Korean won (54 USD).
A representative from JTI Korea Company stated that,
"We are launching the 'Ploom X Advanced Limited Edition Aqua Halo' in hopes that Korean consumers can enjoy the technological and design allure of the 'Ploom X Advanced' while expressing their own individuality and taste. This will provide adult consumers with a more 'emotionally fulfilling' experience in the spring."
According to reports, the 'Ploom X Advanced' has been receiving a lot of attention since its launch in South Korea in November 2024.
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