Key points:
1. Japan Tobacco International Korea (JTI Korea), known for their heating tobacco device "Ploom," has been awarded the 2025 Korea Consumer Appraisal Brand Award.
2. The award takes into consideration expert and consumer evaluations in four aspects including brand differentiation, preference, satisfaction, and communication index, aiming to select the best brands in each field.
3. The representative for JTI Korea stated that the company will strive to enhance the competitiveness and innovation of the brand in the future, allowing consumers to have a more satisfying experience through Ploom.
2Firsts, reporting from Shenzhen - JTI Korea announced that its heated tobacco device, "Ploom", has been awarded the "2025 Korea Consumer Appraisal Brand Award", N.News reported.
The selection has entered its ninth year and aims to choose the best brands in each field by considering expert and consumer evaluations in four aspects: differentiation, preference, satisfaction, and communication index.
“Ploom X Advanced" was launched in South Korea in November 2024. A representative from JTI Korea stated: "We believe that winning the '2025 Korea Consumer Appraisal Brand Award' is a recognition from both consumers and experts.
“In the future, we will strive to enhance the competitiveness and innovation of the brand, providing consumers with a more satisfactory experience through Ploom.”
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