Ploom by JTI Korea Wins 2025 Korea Consumer Appraisal Brand Award

Mar.20

JTI Korea's "Ploom" heating tobacco device wins "2025 Korea Consumer Appraisal Brand Award" for excellence and innovation.

Key points:

1. Japan Tobacco International Korea (JTI Korea), known for their heating tobacco device "Ploom," has been awarded the 2025 Korea Consumer Appraisal Brand Award.

2. The award takes into consideration expert and consumer evaluations in four aspects including brand differentiation, preference, satisfaction, and communication index, aiming to select the best brands in each field.

3. The representative for JTI Korea stated that the company will strive to enhance the competitiveness and innovation of the brand in the future, allowing consumers to have a more satisfying experience through Ploom.

2Firsts, reporting from Shenzhen - JTI Korea announced that its heated tobacco device, "Ploom", has been awarded the "2025 Korea Consumer Appraisal Brand Award", N.News reported.

The selection has entered its ninth year and aims to choose the best brands in each field by considering expert and consumer evaluations in four aspects: differentiation, preference, satisfaction, and communication index.

“Ploom X Advanced" was launched in South Korea in November 2024. A representative from JTI Korea stated: "We believe that winning the '2025 Korea Consumer Appraisal Brand Award' is a recognition from both consumers and experts.

“In the future, we will strive to enhance the competitiveness and innovation of the brand, providing consumers with a more satisfactory experience through Ploom.”

References:

[1] JTI코리아 플룸, '한국소비자 평가 최고의 브랜드 대상' 수상

Also Read:

[1] Limited Edition Ploom X Advanced Stripe Blue by Kosuke Kawamura

[2] Japan Tobacco (JT) Announces Price Reduction for "Ploom X Advanced

[3] JTI Korea Expands Sales of Ploom X Advanced Device

[4] JT to Relaunch Limited Edition 'Ploom X Advanced' HTP Device in Red

[5] JTI Launches "Ploom X Advanced" Heated Tobacco Product in Jordan

[6] JTI debuts new “Ploom X Advanced” in South Korea, full rollout set for November

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