New HNB Device to be Launched by Japan Tobacco

Sep.24.2024

According to N. News on September 24th, Japan Tobacco International Korea will launch an HNB device in late October.

According to a report by N. News on September 24, industry sources have revealed that Japan Tobacco International's South Korea branch will launch a HNB device (HTP) at the end of October this year.

A spokesperson for the company stated,

We plan to launch HNB devices (HTP) in the second half of the year. However, since it has not been officially released yet, details such as the brand name and specifications cannot be disclosed at this time.

JT International (JTI) is currently selling its heated tobacco products "Ploom Tech with2" and HTP device "Ploom X" in Japan. JTI previously launched "Ploom Tech" in South Korea in 2019, entering the e-cigarette market, but withdrew from the market in 2021.

Data shows that the HTP market in South Korea is currently in a growth phase. According to the Ministry of Strategy and Finance, cigarette sales decreased by 2.8% in 2023, while HTP sales increased from around 540 million packs in 2022 to around 610 million packs in 2023, representing a growth rate of 12.6%.

Currently, the HTP market in South Korea is primarily dominated by KT&G's "Lil" and Philip Morris International (PMI)'s "IQOS". In addition, British American Tobacco (BAT) is breaking into the market with "Glo".

According to market research firm Euromonitor, the size of the HTP market in South Korea has increased from 359.7 billion Korean won (270 million USD) in 2017 to 2 trillion Korean won (1.5 billion USD) in 2021. It is predicted that this number will reach 2.5 trillion Korean won (1.87 billion USD) next year.

References:

[1] JTI, 이르면 10월 말 전자담배 출시…철수 3년 만에 재도전

Also Read:

[1] JTI Ukraine Opens First Ploom X Advanced Boutique in Kyiv

[2] JTI Investment in Trier Factory for Special Tobacco Production

[3] Japanese Tobacco Corporation Launches New Color for Ploom X Advanced

[4] JT Group to Acquire Vector Group Ltd. for $2.4B, US Market Share Up to 8%

[5] New Camel Pod Flavors for Ploom X Advanced Released in Japan

[6] JT Launches New Champagne Gold Color for Ploom X ADVANCED

#Asia #Market #South Korea #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Poll Shows Britons Favor Regulation Over Bans on Nicotine Pouches

A new poll commissioned by We Vape UK reveals that most Britons favor regulation — not prohibition — of nicotine pouches. The survey shows broad public support for harm-reduction policies and frustration with weak government regulation, contrasting sharply with Ireland’s recent decision to ban disposable vapes and impose strict limits on nicotine products.

Nov.25 by 2FIRSTS.ai

UK Government Announces Tougher Vape Controls with QR-Based Stamp System

The UK government will introduce a digital stamp system for all vape products, paired with new enforcement powers including £10,000 fines and possible imprisonment for illegal sales. The measures aim to curb the booming black market and complement restrictions under the Tobacco and Vapes Bill, including future regulation of flavours, packaging, and advertising.

Nov.24 by 2FIRSTS.ai

Belarus Proposes 20% Tax Increase on Vaping Products and Nicotine Items

Belarus will increase excise taxes in 2026 on vapes, liquids for electronic smoking systems, and non-tobacco nicotine products, with a proposed 20% rise aimed at aligning these rates with traditional cigarettes. Electronic smoking devices and heated tobacco systems will also be added to the list of excisable goods. Excise taxes on filtered cigarettes and heated tobacco will rise by 7% and 3% respectively.

Nov.13 by 2FIRSTS.ai

Philip Morris International and an Italian Design Brand Launch Limited-Edition IQOS Collaboration, Debuting in Japan Before Expanding to 13 Travel Retail Markets

Philip Morris International (PMI) has partnered with Italian design brand Seletti on a limited-edition IQOS collaboration, unveiled at Milan’s Pirelli HangarBicocca. The collection features two models, launching first in Japan before rolling out to 13 global travel retail markets. PMI says the partnership leverages design and cultural storytelling to advance its smoke-free transition.