Key Takeaways
- JT began advance sales of the Ploom AURA limited color “Fuchsia Flare” on March 10.
- “Fuchsia Flare” is the fifth edition in the Ploom AURA limited-color series and is priced at JPY 2,980.
- From March 17, the product will also be sold in limited quantities at convenience stores nationwide and selected tobacco retailers.
- Starting March 10, five front panels and one back cover for Ploom AURA are also being released in stages.
- A paid “Ploom Free Trial” program for first-time buyers is being offered, allowing eligible users to purchase the starter kit for JPY 980 instead of the regular JPY 2,980
2Firsts, March 10, 2026 – According to Japan Tobacco Inc., Japan Tobacco Inc. (JT) announced on March 10 that it had begun advance sales of the fifth limited-edition color for its heated tobacco device “Ploom AURA,” called “Fuchsia Flare,” through the CLUB JT online shop and Ploom Shops nationwide. The product is priced at JPY 2,980. Beginning on March 17, it will also go on sale in limited quantities at convenience stores nationwide and selected tobacco retailers.
“Fuchsia Flare” is a limited-edition color featuring a vivid fuchsia pink. According to JT, the design was created with the intention of adding color and brilliance to the user and encouraging a flexible mindset for enjoying daily life. It is the fifth edition in the “Ploom AURA” limited-color series.
“Ploom AURA” uses JT’s proprietary heating technology, “SMART HEATFLOW,” to draw out the original taste of tobacco, and it allows users to choose among four heating modes through the “HEAT SELECT SYSTEM.”
In addition, starting from March 10, related accessories for “Ploom AURA” are being released in stages through the CLUB JT online shop, Ploom Shops nationwide, and Ploom STAND locations. These include five front panels, each priced at JPY 1,480, and one back cover in “Fuchsia Flare,” priced at JPY 1,980. The accessories can be combined with the device body for different color combinations.
To coincide with the launch, JT is also offering a paid “Ploom Free Trial” program for people purchasing Ploom for the first time. Eligible users can purchase the starter kit, normally priced at JPY 2,980, for JPY 980. The eligible lineup includes nine colors, including “Fuchsia Flare.” Sales through the official CLUB JT ONLINE SHOP stores on Rakuten Marketplace and Yahoo will begin at 10:00 a.m. on March 17.
Currently, according to publicly available information, the order of release for this series is as follows:
- Amber Haze was released in September 2025.
- Bronze Royal was released on November 11, 2025.
- Aqua Green was released on December 1, 2025.
- Purple Dusk was released on January 13, 2026.
- Fuchsia Flare was released on March 10, 2026.
Image source: mynavi.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
