JT Launches Ploom CUBE Heated Tobacco Device Featuring SMART HEATFLOW

Oct.09.2025

Japan Tobacco has launched the Ploom CUBE heated-tobacco device in Japan, with a starter kit retail price of JPY 1,980 (approximately US$13). The cube-shaped device employs the same SMART HEATFLOW heating technology as Ploom AURA and delivers roughly 19–27 sticks per charge.

Key Takeaways

· Launch & Channels: On sale from October 1; listed on the CLUB JT online store from 10:00 the same day and available simultaneously at Ploom Shop locations nationwide.

· Price & Kit: Starter kit JPY 1,980 (includes device, cleaning sticks, and USB-C cable); AC adapter sold separately for JPY 980.

· Core Tech & Modes: Equipped with SMART HEATFLOW; offers four “HEAT SELECT SYSTEM” modes: Standard / Strong / Long / Eco.

· Range & Duration: Preheats in about 25/30 seconds; delivers roughly 19–27 sticks per charge (around 20 in Standard mode); each session lasts about 3–6 minutes.

2Firsts, October 9, 2025 — Japan Tobacco (JT) launched the new heated-tobacco device Ploom CUBE in the Japanese market on October 1, available from 10:00 on the CLUB JT online store and at Ploom Shop outlets nationwide. The starter kit carries a suggested retail price of JPY 1,980 (approximately US$13), with multiple faceplates and accessories released concurrently.

According to official materials, Ploom CUBE and Ploom AURA both use SMART HEATFLOW heating technology, which JT says improves flavor consistency by reducing off-notes and scorching through more precise temperature control over a longer period. The device continues Ploom’s earlier palm-sized, rounded “cube” design.

Ploom CUBE comes in Jet Black, Gold, Navy Blue, and Luna Silver, supports eight interchangeable front panels (including “Lava Red,” “Ocean Blue,” “Plum Violet,” and “Lavender”), and offers accessories such as fabric/leather back covers and a fabric carrying case.

Below are the Ploom CUBE specifications compiled by 2Firsts:

Cover image source：maidonanews

References:

[1] JT、加熱式たばこ新デバイス「Ploom CUBE」を発売｜まいどなニュース

[2] オーラのうまさを、原点のスタイルで。加熱式たばこ用デバイス「Ploom CUBE（プルーム・キューブ）」 10月1日より、CLUB JT オンラインショップ等で新発売

Also Read:

[1] Company | JTI Executive: The company has invested over 300 million euros in Romania and created 1,500 jobs

[2] World Tobacco Development Report 2024 (Part III)

[3] $1.5 Million in Smuggled Tobacco Seized by Philippine Customs

[4] BAT, PMI, JTI to Pay Tens of Billions in Settlement

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