JT Partners with Japan’s Year-End Music Festivals, Unveils Eight Limited-Edition Ploom AURA Front Panels

Dec.11

Japan Tobacco Inc. (JT) will partner with two major year-end music festivals in Japan to set up “Ploom LOUNGE” smoking areas on-site, offering trial experiences of its Ploom AURA heated tobacco device. The company will also launch eight festival-exclusive front panels for Ploom AURA, distributed through on-site exchanges and a member lottery program.

Key Takeaways

JT will sponsor two major year-end music festivals in Japan and set up “Ploom LOUNGE” smoking areas on-site.
The lounges, themed “AURA Stardust,” will offer trial experiences and sales of the Ploom AURA heated tobacco device.
JT will release eight festival-exclusive Ploom AURA front panels, available through on-site exchanges and a Ploom CLUB lottery campaign.

2Firsts, December 11, 2025 — According to Oricon News,Japan Tobacco Inc. (JT) announced that it will partner with two major year-end music festivals in Japan—“COUNTDOWN JAPAN 25/26” (December 27–31) and “FM802 ROCK FESTIVAL RADIO CRAZY 2025” (December 26–29)—and set up special smoking areas at the venues.

At these spaces, JT will provide “Ploom LOUNGE” smoking zones for adults aged 20 and above, where both heated tobacco and conventional cigarettes can be used. The lounges are themed “AURA Stardust,” designed to create an immersive, space-travel-like experience. Trial sessions and sales of the Ploom AURA heated tobacco device will also be available on-site.

As part of the collaboration, JT has produced limited-edition front panels for the Ploom AURA device—four designs for each festival, eight in total. Users who bring their Ploom AURA device, as well as those who purchase the device at the venue, can exchange their existing panel for a festival-exclusive version at the Ploom LOUNGE.

In addition, the collaboration front panels for “FM802 ROCK FESTIVAL RADIO CRAZY 2025” will be distributed through a lottery campaign on JT’s membership platform, Ploom CLUB. The campaign runs from December 9 to 25, with further details available on the platform.

Cover image caption: COUNTDOWN JAPAN 25/26 “Ploom LOUNGE” | Source: Oricon News

References:

[1] 年末の東西大型フェスとコラボ、JT「Ploom AURA」数量限定フロントパネルが登場

Also Read:

[1] Japan Tobacco and Japanese Artist VERDY Team Up Again for Limited-Edition Ploom AURA Collaboration Set

[2] JT launches half-price Ploom AURA promotion across online and offline channels

[3] Japan Tobacco Expands Ploom Aura EVO Menthol Line With Two New Products and One Upgraded Blend

[4] Philip Morris Japan launches new IQOS SENTIA “Icy Red” flavor with icy menthol and red berry notes

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