Japan Tobacco’s Greece Subsidiary Posts $900 Million Revenue in 2024, Plans to Boost Ploom Market Expansion

Jul.18
Japan Tobacco’s Greece Subsidiary Posts $900 Million Revenue in 2024, Plans to Boost Ploom Market Expansion
Japan Tobacco International’s (JTI) Greece operations are projected to generate over €800 million (approximately $900 million) in revenue in 2024, with a net profit of €958,000 (about $1.11 million), marking a growth in market share despite challenging conditions. JTI’s innovation is driving market expansion in Greece, with its Ploom products successfully entering the market.

Key Points:

 

·Japan Tobacco International's (JTI) Greece branch reported a revenue of 834 million euros (approximately $900 million) in 2024, a 2.5% increase compared to the previous year. 

 

·The company's net profit was 958,000 euros (approximately $1.11 million), with strong cash flow. Despite challenging international economic conditions, JTI saw a 6.3% increase in its pre-tax profit. 

 

·JTI continues to invest in innovation and market expansion to drive high-quality employment opportunities.

 


【2Firsts News Flash】According to a report by zougla on July 17th, Japan Tobacco International's (JTI) Greece branch reported a total turnover of 834 million euros (approximately $900 million) in 2024, a 2.5% increase from 2023. Despite the challenging international economic conditions, the company achieved a net profit of 958,000 euros (approximately $1.11 million) and maintained strong cash flow, with cash reserves of 29 million euros (approximately $33.72 million).

 

In 2024, JTI paid €734 million (approximately $900 million) to the Greek government, an increase from the €721 million (approximately $800 million) paid in 2023. The company's net sales increased by 7%, further solidifying its leading position in the domestic market.

 

The year 2024 is a crucial year for JTI, as the company's combustible products continue to hold a leading position in the Greek market, while its innovative heated tobacco product Ploom has successfully entered the low-risk product market. Greece has become one of the top ten markets for Ploom's global launch, demonstrating the country's important role in JTI's international investment plan.

 

Janine Neuhaus, the General Manager of JTI's Greece branch, stated: "The financial data for 2024 reflects the strong growth momentum of JTI in Greece. We will continue to maintain our enthusiasm, solidify our leadership position in the combustible tobacco products sector, and continuously expand our market share in the heated tobacco products market.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

PMI Vice President: Adoption of Smoke-Free Technologies in Africa Is Slow, Company to Step Up Promotion Efforts
PMI Vice President: Adoption of Smoke-Free Technologies in Africa Is Slow, Company to Step Up Promotion Efforts
Africa faces both challenges and opportunities in tobacco control, with the rollout of new technologies progressing slowly and public health requiring urgent attention. Philip Morris International (PMI) says it will continue promoting innovative technologies to accelerate the transformation of tobacco products.
Jul.09 by 2FIRSTS.ai
U.S. Senate Panel Approves $200 Million for FDA to Crack Down on Illegal E-Cigarettes and Nicotine Pouches, and Urges Faster Product Reviews
U.S. Senate Panel Approves $200 Million for FDA to Crack Down on Illegal E-Cigarettes and Nicotine Pouches, and Urges Faster Product Reviews
The U.S. Senate Appropriations Committee approved $200 million for the FDA to crack down on illegal e-cigarettes and nicotine pouches and urged faster premarket product reviews. The bill now moves to the full Senate and still requires further approval and presidential signing.
Jul.15
North Carolina Enforces Comprehensive E-Cigarette Regulations: Unlisted Products Banned Starting July
North Carolina Enforces Comprehensive E-Cigarette Regulations: Unlisted Products Banned Starting July
Starting July 1, 2025, North Carolina will ban the sale of e-cigarettes and related products not listed in the state’s official product directory. Violations may lead to fines up to $10,000 per product, license suspension, and product destruction.
Jul.01 by 2FIRSTS.ai
Thai Police Bust Illegal E-Cigarette Factory, Arrest Chinese Kingpin and 28 Southeast Asian Workers in $170K Seizure
Thai Police Bust Illegal E-Cigarette Factory, Arrest Chinese Kingpin and 28 Southeast Asian Workers in $170K Seizure
Thai police busted an illegal e-cigarette factory in Pathum Thani Province, arresting 29 foreign nationals and seizing finished products and manufacturing equipment worth over $6 million.
Jun.30 by 2FIRSTS.ai
U.S. Appeals Court Backs FDA Decision: Rejects SWT's Appeal Against Menthol E-Cigarette Ban
U.S. Appeals Court Backs FDA Decision: Rejects SWT's Appeal Against Menthol E-Cigarette Ban
The U.S. Appeals Court sided with the FDA and rejected SWT's appeal regarding its menthol-flavored e-cigarette marketing application, stating that the company failed to provide sufficient evidence demonstrating that the product benefits public health.
Jun.13 by 2FIRSTS.ai
World Tobacco Development Report 2024 (Part III)
World Tobacco Development Report 2024 (Part III)
In 2024, global tobacco companies showed growing differences as the market kept shifting. PMI widened its lead, BAT’s results fell with only nicotine pouches growing, JTI’s sales passed BAT, Altria faced pressure from illegal disposable e-cigarettes, and KT&G led in heated devices at home but relied on PMI to expand abroad.
May.26 by 2FIRSTS.ai