JTI Launches Heated Tobacco Product "Ploom" in Philippines

Nov.12.2024

JTI introduces new heated tobacco product "Ploom" in the Philippines, aiming to expand product portfolio and market influence.

Japan Tobacco International (JTI) has announced the launch of their heated tobacco product "Ploom" in the Philippines to expand their product portfolio in the country, according to Philstar's report on November 12.

JTI Launches Heated Tobacco Product — Japan Tobacco International launched the heated tobacco product "Ploom" in the Philippines | Image Source: JTI Official Website

"The year 2024 has been a landmark one for JTI in the market, so it is a very exciting time for us. Having been awarded Top Employer for the third year in a row, we are also the fastest growing tobacco company in the Philippines. With the introduction of Ploom, it is another remarkable milestone as we are proud to be the first in Asia, outside of Japan, to launch the brand – a sign of our commitment to continue building on our expanding market presence,” JTI Philippines general manager John Freda said.

The company added that it aims to build a strong consumer base for Ploom in the Philippines and further drive the adoption of heated tobacco products.

References:

[1] JTI launches Ploom in Philippines

Also Read:

[1] Japan Tobacco launches 'With 2 Special Edition' HTP device, priced from $26

[2] Japanese Tobacco Corporation Launches New Color for Ploom X Advanced

[3] New Camel Pod Flavors for Ploom X Advanced Released in Japan

[4] JT Launches New Champagne Gold Color for Ploom X ADVANCED

[5] JT Group to Acquire Vector Group Ltd. for $2.4B, US Market Share Up to 8%

[6] JT Launches Special Edition Red Design for Ploom X ADVANCED

[7] JTI to Invest $80 Million in Tobacco Processing Facility in Kazakhstan

#Asia #Market #Philippines #Heated tobacco products

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