Japan Tobacco International (JTI) has announced the launch of their heated tobacco product "Ploom" in the Philippines to expand their product portfolio in the country, according to Philstar's report on November 12.
"The year 2024 has been a landmark one for JTI in the market, so it is a very exciting time for us. Having been awarded Top Employer for the third year in a row, we are also the fastest growing tobacco company in the Philippines. With the introduction of Ploom, it is another remarkable milestone as we are proud to be the first in Asia, outside of Japan, to launch the brand – a sign of our commitment to continue building on our expanding market presence,” JTI Philippines general manager John Freda said.
The company added that it aims to build a strong consumer base for Ploom in the Philippines and further drive the adoption of heated tobacco products.
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