JTI showcases low-risk tobacco products in UK summer event

On July 13th, Japan Tobacco International (JTI) presented a range of low-risk tobacco products for the UK market at a summer event. The range includes three products - e-cigarettes, HTP, and nicotine pouches - aimed at providing tools and encouragement for smokers to transition to less harmful alternatives.

Around 300 people attended the summer event called "Innovating for Tomorrow", which included representatives from trade and retail partners, community investment partners, institutions, think tanks, and media. About 20 politicians from different political parties also planned to attend, but it is unclear if they have all left the Conservative Party's leadership campaign in Westminster. Apart from two brief speeches by Charlie Cunningham-Reid, JTI UK's Vice President of Corporate Affairs and Communications, and Gemma Bateson, UK Sales Director, the evening was focused on product demonstrations. The venue had two spacious and well-ventilated rooms and a pleasant garden overlooking Hyde Park on a hot day in England.

One of the products on display is the Logic Compact, a closed-system electronic cigarette that can be used with a variety of flavored e-liquids. The display has carried out extensive testing on both the devices and e-liquids. Interestingly, one statistic displayed by the National Statistics Office indicates that approximately 3.3 million people in the UK use electronic cigarettes, demonstrating the efforts of the e-cigarette and tobacco industries to reduce smoking.

JTI UK has announced the launch of its latest reduced-risk product in the UK market, which will be showcased during summer events. The product, HTP Ploom, was launched in 2020 and promises an authentic smokeless tobacco experience through innovative heating technology that does not produce smoke or tar. As e-cigarettes have gained acceptance among consumers and the government alike, JTI UK hopes to see similar acceptance for HTP. The product may also appeal to price-conscious consumers, particularly those who previously paid around £9 (approx. $10.77) for a pack of cigarettes. After an initial investment of approximately £45 for the device, consumers can purchase a pack of 20 EVOpods for around £4.50, with various flavors and nicotine strengths available.

Meanwhile, JTI UK has launched Nordic Spirit nicotine pouches with multiple flavors and nicotine strengths to choose from. It is a product that can be used at any time as it does not produce smoke or vapor and does not contain tobacco. This product indicates a move by JTI UK to reduce the use of combustible products. While British consumers were previously unfamiliar with nicotine pouches as they are not allowed to purchase snus (a similar product), it is encouraging that participants in a London event were informed of strong sales growth, suggesting the importance of alternative products for smokers.

Nordic Spirit is a brand of nicotine pouches that are gaining popularity in the market. These pouches contain no tobacco and are designed to be a smoke-free alternative for users looking for a nicotine hit. The product comes in a variety of flavors and strengths and is positioned as a healthier alternative to traditional tobacco products. With an increasing demand for smokeless alternatives, Nordic Spirit is carving a niche in the market and attracting a growing customer base.

The news of growing interest in nicotine pouches is also good news for the environment. This is a harm-reducing product with lower negative impact on the environment, which we all know is important. It is worth noting that JTI UK is taking steps to ensure proper disposal of these alternatives to smoking products. There is still progress to be made in this area, but it must be said that these efforts may be ahead of government initiatives. These were some of the conversations I overheard at the exhibition booth.

It is worth noting that JTI provided a booklet called "JTI UK Insights" to participants in the summer event, which indicated that JTI is still committed to achieving net zero greenhouse gas emissions by 2050 throughout its global operations.

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