Key points:
1.JTI UK has launched three new flavors of nicotine pouches under the Nordic Spirit brand, including Raspberry, Tropical Mix, and Forest Berries.
2.JTI emphasized that this round of product updates focuses on "flavor intensity" and "category diversity," aiming to meet the market demand for strong flavors and a wide range of choices.
According to Talkingretail, on May 12th, JTI's nicotine pouch brand Nordic Spirit officially launched three new flavors in the UK market, including Raspberry, Tropical Mix, and Forest Berries. The new range has been introduced to independent retailers and partner retail groups.
According to Bruce Terry, Brand Portfolio Manager at JTI UK, the focus of this product update is on enhancing flavor intensity and convenience of use. The new products not only improve moisture content in the formula for faster and richer flavor release, but also optimize packaging and pouch design to better suit everyday use by consumers. The launch of the new products aims to respond to the trend of consumers upgrading preferences, creating profit growth opportunities for retail channels.
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