According to RAU on August 21st, Japan Tobacco International (JTI) Ukraine opened its first dedicated store for the HNB device "Ploom X Advanced" at the Gulliver shopping center in Kiev.
The head of the digital technology department, Dariya Sergienko, stated that the company's product category development is progressing.
The company plans to invest approximately $60 million in Ukraine between 2024 and 2026. Currently, the Ploom X Advanced is being sold through retail networks in Kyiv and on the dedicated website www.ploom.ua. Starting from August 9, consumers can also purchase the device and its accessories at the first Ploom flagship store in the Gulliver shopping center, where they can also inquire about product information and warranty services. The company plans to expand this store format and open more flagship stores in major shopping centers in Kyiv, before expanding sales across the entire Ukrainian market.
The first specialty store is located on the first floor of the Gulliver shopping center, with an area of 12 square meters and featuring an island-style pavilion design.
Anna Yatsenko, a commercial real estate manager at Retail & Development Advisor (RDA), stated that Gulliver Shopping Center meets the target audience requirements of JTI Ukraine. The company plans to open three additional outlets in Kyiv's most successful shopping center by the end of 2024.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
