According to RAU on August 21st, Japan Tobacco International (JTI) Ukraine opened its first dedicated store for the HNB device "Ploom X Advanced" at the Gulliver shopping center in Kiev.
The head of the digital technology department, Dariya Sergienko, stated that the company's product category development is progressing.
The company plans to invest approximately $60 million in Ukraine between 2024 and 2026. Currently, the Ploom X Advanced is being sold through retail networks in Kyiv and on the dedicated website www.ploom.ua. Starting from August 9, consumers can also purchase the device and its accessories at the first Ploom flagship store in the Gulliver shopping center, where they can also inquire about product information and warranty services. The company plans to expand this store format and open more flagship stores in major shopping centers in Kyiv, before expanding sales across the entire Ukrainian market.
The first specialty store is located on the first floor of the Gulliver shopping center, with an area of 12 square meters and featuring an island-style pavilion design.
Anna Yatsenko, a commercial real estate manager at Retail & Development Advisor (RDA), stated that Gulliver Shopping Center meets the target audience requirements of JTI Ukraine. The company plans to open three additional outlets in Kyiv's most successful shopping center by the end of 2024.
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