JTI's 'Ploom X' Special Edition Launch Event in Milan

JTI by 2FIRSTS.ai
Feb.22.2024
JTI's 'Ploom X' Special Edition Launch Event in Milan
JTI's "Ploom X Special Edition" heats up in Milan flagship store, featuring designer Greta Liberato's "Golden Honey" collection.

According to the Italian news source Affaritaliani, the launch event of Japan Tobacco International's (JTI) heated tobacco device "Ploom X Special Edition" at the flagship store in Milan received a warm welcome.

 

In order to celebrate the release of the limited edition device "Copper Glaze," fashion and jewelry designer Greta Liberato was invited to participate in the event. She showcased her jewelry brand Pepper Chocolate's new collection "Golden Honey" at the party.

 

This event is part of the widespread activities of the Ploom X series, giving participants the opportunity to test the functionality of the equipment.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

JUUL pays $2.5 million to the U.S. state of Minnesota, with the total settlement amount reaching $60.5 million
JUUL pays $2.5 million to the U.S. state of Minnesota, with the total settlement amount reaching $60.5 million
Minnesota receives an additional $2.5 million settlement from JUUL, totaling $60.5 million for youth smoking prevention.
Aug.20 by 2FIRSTS.ai
Ministry of Finance of Malaysia: Total tobacco tax revenue reaches $3.3 billion since 2021, with e-cigarettes accounting for only 2%
Ministry of Finance of Malaysia: Total tobacco tax revenue reaches $3.3 billion since 2021, with e-cigarettes accounting for only 2%
Malaysia's tobacco tax revenue surges, contributing over RM15.3 billion (approximately $3.3 billion) from 2021 to 2025, with e-cigarette tax revenue hitting a record high, reflecting clear consumption trends.
Aug.26 by 2FIRSTS.ai
The U.S. Department of Health and Human Services released a youth e-cigarette resource guide to address the proliferation of illegal products
The U.S. Department of Health and Human Services released a youth e-cigarette resource guide to address the proliferation of illegal products
U.S. HHS Surgeon General’s Office released a "Youth E-Cigarette Resource Guide" to tackle youth e-cig use. Though use fell, e-cigarettes are still middle/high schoolers’ top tobacco product—over 1.6M youth used them in 2024. Federal authorities seized millions of illegal devices, but sales persist, harming youth health. HHS and U.S. Customs recently seized $86.5M illegal e-cig products in a Chicago joint op.
Sep.16 by 2FIRSTS.ai
Company | Philip Morris CEO: Expected profit growth in 2025 will be the highest in over a decade, with ZYN US retail sales up 32%
Company | Philip Morris CEO: Expected profit growth in 2025 will be the highest in over a decade, with ZYN US retail sales up 32%
At the 2025 Barclays Global Consumer Conference, Philip Morris International's CEO said that strong summer sales of IQOS and ZYN will boost the company's full-year 2025 adjusted EPS by 13% to 15%, the best performance since 2011 (excluding pandemic recovery). He also noted that IQOS has maintained strong growth in Q3, with ZYN sales up about 32% in the first eight weeks. The full-year shipment volume is expected to be between 800 million and 840 million cans.
Sep.03 by 2FIRSTS.ai
Barnet, UK Seizes Nearly $60,000 Worth of Illegal Tobacco Products; Three Shops Shut Down
Barnet, UK Seizes Nearly $60,000 Worth of Illegal Tobacco Products; Three Shops Shut Down
Barnet Council seized nearly £50,000 ($60,000) in illegal tobacco and e-cigarettes, closing three shops. Adam’s Smoke Shop was shut for three months for hiding smuggled cigarettes. Confiscated items included 1,400 packs of illegal cigarettes, nearly 1,000 disposable vapes, and shisha tobacco.
Jul.29 by 2FIRSTS.ai
UK Vaping Product Approvals Soar to 1,552, a 32x Increase | Pod Products Drive Growth
UK Vaping Product Approvals Soar to 1,552, a 32x Increase | Pod Products Drive Growth
The UK's MHRA database saw a 32-fold increase in e-cigarette registrations from Sep 8-14, with 1,552 new approvals. Pod products from brands like ELFBAR and SMOK made up over 90% of the new entries.
Sep.16 by 2FIRSTS.ai