According to a report by Better Retailing on June 3rd, Japan Tobacco International (JTI) has publicly confirmed the expansion of selling their heat-not-burn tobacco devices "Ploom X Advanced" and "Evo" cigarettes to retailers in Glasgow and Sheffield. This marks the first time they are being sold through channels outside of London.
The "Ploom X Advanced" was first released in September 2023 at various convenience retailers and retail outlets across the UK. This year, it was awarded the title of the 2024 Heated Tobacco Product Award winner.
According to local suppliers, sales of "Ploom" have nearly doubled since last year, meanwhile, the market value of the heated tobacco category in the traditional retail sector has reached £1.2 billion, with an annual growth rate of 8.9%. Additionally, the company has also launched wholesale promotions for "Ploom" and "Evo," providing customized PoS support to complement its expansion efforts.
The company's Marketing Director in the UK, Mark McGuinness, stated that
Ploom has experienced significant growth in the past 12 months, and we have ambitious plans to expand this momentum to independent convenience channels outside of London by 2024. It is estimated that by 2027, as more consumers seek tobacco heating devices that offer a similar yet different experience to traditional smoking without combustion, the market value of the heated tobacco category will reach £400 million. We look forward to working closely with retailers in Sheffield and Glasgow to educate them about the opportunities related to this popular product category, and hope they can benefit from this thriving market.
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