According to RBC-Ukraine on May 27, JTI Ukraine held a press conference in Kyiv to launch the advanced tobacco heating system Ploom X Advanced.
The Ploom X Advanced system was originally designed in California and further improved with Japanese technology and innovation.
Takehiko Tsutsui, Executive Vice President of Product Execution at JTI Ukraine, stated during a press conference, "Ploom X Advanced was developed and sold in Japan, and has received consumer recognition. Now, we are ready to launch Ploom in Ukraine.
The general manager of JTI Ukraine, Svitlana Sharamok, stated that currently, the Ploom X Advanced system has been introduced in 18 countries.
She added: "Today, Ukraine has also joined the Ploom family. We are confident that the Ploom X Advanced will be successful.
According to reports, despite Ukraine already having tobacco heating equipment, the company has a competitive advantage with the Ploom X Advanced. The device is based on HeatFlow patented technology, ensuring excellent air flow and user-friendliness. The device's high-capacity battery can provide up to 20 sessions continuously, while smart touch technology and LED light notifications allow for device management with just one touch. With multiple accessories, users can create their own unique device.
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