JUUL Agrees to Pay $22.5M and to prevent underage e-cigarette use

Following a lawsuit brought by Washington State Attorney General Bob Ferguson in September 2020, JUUL has recently agreed to pay $22.5 million and take measures to prevent underage use of its electronic cigarettes.

Washington State Attorney General Bob Ferguson has accused JUUL of marketing its products to minors, as in other lawsuits. Although a settlement has been reached, JUUL has not admitted to any wrongdoing. According to the company's statement, "We have taken another step in repositioning the company and addressing past issues.

As part of a settlement agreement, JUUL is prohibited from promoting its products on social media and using any marketing tactics that may appeal to minors. The brand has agreed to monitor and report social media posts about its products from underage users and require adults to sign when delivering online purchases.

Previously, North Carolina Attorney General John Stein filed a lawsuit in 2019 accusing JUUL of engaging in illegal business and marketing practices. However, in 2020, JUUL rejected the lawsuit, but the state's senior judge, Orlando Hudson, issued a ruling in favor of Stein.

In a press release in 2020, Stein said: "JUUL targeted young people and misled them. My purpose in bringing this case is to protect them. I am pleased the court has allowed this important case to move forward. We cannot allow another generation of North Carolinians to become addicted to nicotine due to these reckless and unlawful commercial practices.

Due to litigation, Juul Labs reached a $40 million settlement in November of last year and agreed to restrict its sales and marketing practices in order to minimize the chances of young people obtaining its products.

Source: VapingPost