Juul Labs has appointed Melissa Wisdom as its new Managing Director. She will lead the company’s commercial activities in the UK and drive the expansion of Juul’s next-generation products into international markets.
Wisdom joins Juul from Stonegate Group, where she was Chief Commercial Officer. In this role, she expanded her remit from sales and marketing to include a broader commercial scope, navigating complex challenges in the UK hospitality sector.
Before Stonegate, Wisdom held senior roles at Diageo, including Commercial Director for the on-trade, and at other prominent national and global brands.
"Joining Juul Labs as its new Managing Director is an exciting opportunity to contribute to the company’s bold vision for the future," Wisdom said.
"I look forward to advancing Juul’s commercial objectives across this rapidly changing industry to ensure we are delivering the best possible alternatives for adult smokers, whilst taking serious action to prevent underage access to and appeal of our products," she said.
Juul Labs CEO, KC Crosthwaite said: "With new UK legislation coming down the track and the regulatory environment evolving in many markets, Melissa’s leadership will play a pivotal role in advancing our efforts to drive tobacco harm reduction by offering adult smokers high-quality product technology designed specifically to help them move away from traditional cigarettes."
