Response to Preliminary Ruling on JUUL Labs Patent Infringement

Aug.28.2024
Response to Preliminary Ruling on JUUL Labs Patent Infringement
Altria Group and NJOY respond to ITC ruling on JUUL Labs patent infringement lawsuit, seeking to overturn import ban.

On August 27th, Altria Group and its operating company NJOY responded to the preliminary ruling by the Administrative Law Judge (ALJ) of the United States International Trade Commission (ITC) regarding a patent infringement lawsuit filed by JUUL Labs.


According to reports, last week an administrative judge issued a notification supporting JUUL's accusations in a lawsuit and recommended issuing an exclusion order to ban NJOY ACE products from being imported into the United States.


Occhia and NJOY both expressed respect for the preliminary ruling, but disagreed with it. NJOY looks forward to presenting its position to the full ITC committee, which is expected to make a final decision on December 23 of this year.


In August of this year, NJOY filed a similar and independent patent infringement lawsuit against ITC, seeking to ban the import and sale of JUUL products in the United States. The hearing for this case is scheduled for June 2024, with a preliminary ruling expected to be issued by the end of September this year. It is worth noting that even if a favorable ruling is obtained in this case, it will not prevent the injunction against ACE products from taking effect.


Currently, all parties have attempted mediation through a mediator, and Ochiai has promised to work towards resolving the issue.


Furthermore, NJOY recently submitted a substantial equivalence (SE) exemption request to the US Food and Drug Administration (FDA) to allow it to sell modified ACE products, which the company believes can bypass three of the four JUUL patents involved in this case.


It is worth noting that ACE is the first pod-based electronic vaping product and the only mint-flavored pod electronic vaping product approved by the FDA that is suitable for protecting public health.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

U.S Indiana House Fire Blamed on E-Cigarette
U.S Indiana House Fire Blamed on E-Cigarette
E-Cigarette Explosion Sparks House Fire in Fort Wayne, Indiana; No Injuries Reported. Environmental officials urge safe disposal of e-cigarettes and hold weekly recycling events.
Jul.22 by 2FIRSTS.ai
MK Lab CEO Offers In-Depth Analysis of Japan's E-Cigarette Market at 2Firsts Forum: Regulations, User Trends, and Marketing Strategies
MK Lab CEO Offers In-Depth Analysis of Japan's E-Cigarette Market at 2Firsts Forum: Regulations, User Trends, and Marketing Strategies
At the 2Firsts Global NGP Forum, MK Lab CEO KUNIYOSHI/MAKIO provided an in-depth analysis of Japan's e-cigarette market, examining regulatory constraints, consumer trends, and localized marketing strategies. He emphasized that viewing "product as culture" is key to overcoming regulatory and user barriers.
Jul.30 by 2FIRSTS.ai
Singapore May Tighten E-Cigarette Rules as Surge Detected in Products Laced with Anesthetic Etomidate
Singapore May Tighten E-Cigarette Rules as Surge Detected in Products Laced with Anesthetic Etomidate
Singapore plans to tighten vaping laws after detecting 28 etomidate-laced e-cigarette cases in H1 2025—nearly triple 2024’s total. Despite the 2018 ban, S$41 million worth of products were seized from Jan 2024 to Mar 2025, and a UN report shows rising etomidate e-cigarette use across East and Southeast Asia.
Jul.15 by 2FIRSTS.ai
Singapore Busts Illicit Vape Production; Suspect Charged with Five Offenses
Singapore Busts Illicit Vape Production; Suspect Charged with Five Offenses
A 41-year-old man in Singapore has been charged with multiple offenses, including violations of the Tobacco (Control of Advertisements and Sale) Act and the Poisons Act, for allegedly manufacturing e-cigarettes containing the controlled substance etizolam at his residence.
Jul.18 by 2FIRSTS.ai
Ireland Health Survey: Youth Vaping on the Rise, 24% Usage Rate Among 18–34 Age Group
Ireland Health Survey: Youth Vaping on the Rise, 24% Usage Rate Among 18–34 Age Group
Ireland’s Central Statistics Office reports that 23.6% of people aged 18–34 use e-cigarettes, while traditional smoking is most prevalent among those aged 45–54 (13.3%). The survey also found only 50.8% of 18–24-year-olds rated their mental health as “very good,” with cannabis use reaching 22%, highlighting significant health risks among younger demographics.
Jul.14 by 2FIRSTS.ai
Japan Tobacco Launches Nationwide Sale of Ploom AURA and EVO Set at Half Price—Limited Offer for Around $9
Japan Tobacco Launches Nationwide Sale of Ploom AURA and EVO Set at Half Price—Limited Offer for Around $9
Japan Tobacco (JT) launched its new heated tobacco device Ploom AURA and premium stick brand EVO nationwide on July 1. Ploom AURA, using HEAT SELECT SYSTEM technology, is available for a limited time at ¥1,480 (about $9).
Jul.02 by 2FIRSTS.ai