Juul and Altria settlement payments begin as some users confirm payments received

Oct.25.2024
Juul and Altria settlement payments begin as some users confirm payments received
Juul Labs has begun issuing settlement payments following its agreement with Altria, with a total payout of $300 million. Users have reported on social media that they've received amounts ranging from a few hundred dollars to over $9,000.

The 2022 settlement agreement between e-cigarette company Juul and tobacco company Altria has begun to be paid out, with users on platforms such as Reddit and X claiming to have already received thousands of dollars in compensation, according to a 22 October report from Forbes.

 

The settlement amount for this case is $3 billion, to be paid jointly by Juul and Altria. The lawsuit alleged that consumers paid inflated prices for e-cigarettes, that Juul failed to accurately disclose the addictive and safety risks of its products, and that it engaged in illegal marketing to minors.

 

The payouts were approved earlier this month, according to the r/juul subreddit. Users have reported receiving amounts ranging from a few hundred dollars to over $9,000. Some X users have shared screenshots of their payments, while others are disappointed that they were not included in the settlement list. The settlement agreement includes consumers who purchased Juul products before 7 December 2022. Juul did not admit any wrongdoing in the settlement, and Altria has denied the allegations against it.

 

Juul and Altria settlement payments begin as some users confirm payments received
Some users of platform X claim to have received compensation | Image source: X

 

 

Juul and Altria settlement payments begin as some users confirm payments received
Some X platform users claimed to have received compensation | Image source: X

 

The amount of compensation is influenced by several factors, including the amount the claimant spent on Juul products, the time period of the purchase, and the age at the time of the purchase. Obviously, users who spent more during the qualifying period will receive more compensation.

 

The class action stems from more than 8,000 lawsuits filed against Juul by municipalities, school districts, indigenous tribes and individuals. In 2019, Juul stopped advertising in the US market and discontinued most of its flavoured products due to legal disputes and government sanctions.

 

Following a multi-state investigation into its marketing practices, the company reached a settlement agreement for nearly $4.4 billion, followed by another agreement for $3 billion. In 2018, Altria had invested nearly $13 billion in Juul, but pulled out of the investment last year and invested in another competing startup. Juul avoided bankruptcy through cost-cutting, massive layoffs and support from wealthy investors.
 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Latvia’s Constitutional Court Upholds Vape Flavor Ban as Constitutional
Latvia’s Constitutional Court Upholds Vape Flavor Ban as Constitutional
The Constitutional Court of Latvia upheld the 2025 vape-flavor ban as constitutional, rejecting appeals by Pro Vape and SIA MASS Industry. Judges said the restrictions serve a legitimate public-health purpose by protecting youth from nicotine addiction and that the social benefits outweigh business losses.
Oct.24 by 2FIRSTS.ai
Wales Passes Law Banning Tobacco Sales to Anyone Born After 2009
Wales Passes Law Banning Tobacco Sales to Anyone Born After 2009
The Welsh Parliament (Senedd) has approved new legislation banning tobacco sales to anyone born on or after January 1, 2009. The law, passed on December 9, 2025, also imposes stricter controls on how vapes and nicotine products are advertised and sold. Designed by the UK Government but voted on separately in Wales, the bill passed with 36 votes in favor, two abstentions, and nine against. It grants stronger enforcement powers to Trading Standards to combat illegal tobacco and vape sales.
Dec.10 by 2FIRSTS.ai
Belgium Plans to Ban All Vape Flavours Except Tobacco, Backed by Health Council
Belgium Plans to Ban All Vape Flavours Except Tobacco, Backed by Health Council
Belgian Health Minister Frank Vandenbroucke has announced plans to ban all e-cigarette flavours except tobacco, following new advice from the Superior Health Council (CSS). The move marks a major policy shift, as the Council now fully supports flavour restrictions to curb youth vaping.
Nov.19 by 2FIRSTS.ai
Illegal Market Surges After Kazakhstan Bans E-Cigarettes; Telegram Becomes the Main Trading Channel
Illegal Market Surges After Kazakhstan Bans E-Cigarettes; Telegram Becomes the Main Trading Channel
Since Kazakhstan banned e-cigarette sales in June 2024, transactions have gone underground, shifting to Telegram and some e-commerce platforms and making enforcement harder; related research indicates the ban has not significantly reduced demand.
Oct.20 by 2FIRSTS.ai
Moroccan Government Rejects Opposition Proposal to Increase Excise Tax on E-Cigarettes
Moroccan Government Rejects Opposition Proposal to Increase Excise Tax on E-Cigarettes
Moroccan government has firmly rejected proposals from opposition parties to increase the internal consumption tax (TIC) on e-cigarettes and related products under the 2026 Finance Bill. Budget Minister Delegate Fouzi Lekjaa argued that raising excise duties would not reduce demand and would instead encourage smuggling. Opposition groups emphasized the growing health risks and rising popularity of vaping among young people.
Nov.13 by 2FIRSTS.ai
Sweden on Track to Become Europe’s First Smoke-Free Nation as Snus and Nicotine Pouches Support Declining Smoking Rates
Sweden on Track to Become Europe’s First Smoke-Free Nation as Snus and Nicotine Pouches Support Declining Smoking Rates
According to Gulf News, Sweden is nearing the World Health Organization’s smoke-free threshold, with daily smoking falling below 5%. Two decades of public health efforts and the growing use of lower-risk alternatives such as Snus and tobacco-free nicotine pouches have contributed to this shift, alongside declines in tobacco-related deaths and lung cancer cases.
Dec.04 by 2FIRSTS.ai