Kent County: England’s Hotspot for Illegal E-cigarette Sales to Minors, 391 Cases in Two Years

May.06.2025
Kent County: England’s Hotspot for Illegal E-cigarette Sales to Minors, 391 Cases in Two Years
Between 2022 and 2024, Kent County in England recorded 391 incidents of illegal e-cigarette sales to minors, the highest in the country, with nearly 900,000 illegal or non-compliant products seized. During the same period, there were 3,774 similar violations across the UK, resulting in the closure of 67 stores.

Key points:

·During the period of 2022-2024, Kent County in England had the highest number of violations in the country for illegally selling e-cigarettes to minors. 

·Kent County reported a total of 391 cases of illegal sales and confiscated nearly 900,000 illegal or non-compliant e-cigarette products. 

·Across England, there were a total of 3,774 reports of selling e-cigarettes to minors, resulting in 67 stores being temporarily or permanently closed. ·The data primarily comes from "test purchases" conducted by local regulatory agencies. 


According to a report by the BBC on May 6th, the Kent County Council Trading Standards recorded the highest number of cases of illegal e-cigarette sales to minors in England during the period of 2022-2024, with a total of 391 cases. This data was obtained through undercover test purchases conducted by teenagers in order to monitor retailers' compliance.

 

Newcastle City Council, ranked second, also recorded 215 related cases during the same period.

 

Kent County: England’s Hotspot for Illegal E-cigarette Sales to Minors, 391 Cases in Two Years
Trade standards department records the most stores selling e-cigarettes to children from 2022 to 2024 | Image source: BBC

 

KCC also seized 896,271 illegal or non-compliant e-cigarette products during the same period.

 

There are a total of 136 Trading Standards authorities in the UK, and 133 of them have responded to the BBC's Freedom of Information (FOI) requests.

 

Data statistics show:

 

·Nationwide, a total of 3,774 incidents of stores selling e-cigarettes to minors have been recorded. 

·67 stores have been shut down for selling e-cigarettes to minors, some of which are temporarily closed, with some stores being inspected multiple times.

 

The above data is based on test purchases conducted by the local trade standards department and does not reflect the total retail volume or specific sales figures of e-cigarettes in a particular region.

 

Despite some stores engaging in misconduct, the Independent British Vape Trade Association (IBVTA) emphasizes that the majority of professional e-cigarette retailers comply with relevant laws and only provide products and services for adult smokers.

 

British law clearly prohibits selling e-cigarettes containing nicotine to those under 18. The UK government has stated that e-cigarettes carry addictive and health risks, especially for individuals in the adolescent stage of brain development, with the impact being "particularly severe.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | YOOZ Launches Waker Electronic Shisha Device, Expanding Vape Applications Beyond Portable Devices
Product | YOOZ Launches Waker Electronic Shisha Device, Expanding Vape Applications Beyond Portable Devices
YOOZ has introduced the Waker Electronic Shisha device, expanding its vaping portfolio into the electronic shisha category. The device combines a rechargeable hardware platform with dedicated cartridges, featuring a 4,000mAh battery, up to 60W output power, and LED lighting effects. The product has appeared across multiple French retail channels, reflecting the continued expansion of vaping products into new consumption scenarios.
Jul.13
Adani’s Mumbai Airport Duty-Free Shops Face Scrutiny Over Nicotine Pouch Sales in India
Adani’s Mumbai Airport Duty-Free Shops Face Scrutiny Over Nicotine Pouch Sales in India
An Indian investigation found that duty-free shops at Mumbai international airport operated by billionaire Gautam Adani’s business group sold nicotine pouches in breach of the law, Reuters reported, in a case that could shape how India regulates sales of new nicotine products at airport retail outlets.
Jul.08
Vape Industry Group Loses Alabama Court Fight as State Tightens Rules on Imported Products
Vape Industry Group Loses Alabama Court Fight as State Tightens Rules on Imported Products
The Alabama Supreme Court affirmed a lower court’s refusal to issue a preliminary injunction blocking the state’s 2025 electronic nicotine delivery systems law, allowing rules requiring covered products to be U.S.-made or FDA-authorized to remain in effect.
Jul.10
Product | JTI Expands Ploom Ecosystem as LYO Tobacco-Free Nicotine Sticks Roll Out Across Europe
Product | JTI Expands Ploom Ecosystem as LYO Tobacco-Free Nicotine Sticks Roll Out Across Europe
Japan Tobacco International (JTI) is expanding its Ploom heated product ecosystem with LYO tobacco-free nicotine sticks. Designed specifically for Ploom devices, LYO contains nicotine but no tobacco. Public information shows that the product has gradually entered several European markets, including Spain, Portugal and Germany, and was officially introduced in Romania in July 2026. The launch highlights JTI’s efforts to explore broader nicotine consumable formats beyond traditional tobacco-based sticks.
JTI
Jul.21 by 2Firsts Perspectives
UK Councils Seize More Than 1.3 Million Non-Compliant Vapes One Year After Disposable Ban
UK Councils Seize More Than 1.3 Million Non-Compliant Vapes One Year After Disposable Ban
One year after the UK disposable vape ban came into force, local authorities continue to seize illegal and non-compliant vaping products. FOI data compiled by nicotine retailer Northerner shows more than 1.3 million products were seized between June 2025 and May 2026, with Bolton recording the highest number of seizures and Swansea reporting the highest estimated value.
Jul.21
UK Parliament Briefing Puts Vape Hardware Design and Materials in Regulatory Focus
UK Parliament Briefing Puts Vape Hardware Design and Materials in Regulatory Focus
The UK Parliament’s Parliamentary Office of Science and Technology (POST) has published a scientific briefing reviewing current evidence on the health effects of vape device components, including heating elements, power settings, metals, plastics, batteries and e-liquid ingredients, signalling growing regulatory attention to device design and whole-product systems beyond e-liquids, flavours and packaging.
Special Report
Jun.29