Koch & Gesell: Swiss Cannabis and Tobacco Brand Goes Bankrupt

Business by 2FIRSTS.ai
Jan.10.2024
Koch & Gesell: Swiss Cannabis and Tobacco Brand Goes Bankrupt
Swiss marijuana cigarette company Koch & Gesell has filed for bankruptcy, leading to the closure of CBD and tobacco brand Heimat. The company plans to potentially restart its marijuana business.

According to a report by the Swiss media outlet Kleine Zeitung, Koch & Gesell, a cannabis cigarette company based in St. Gallen, has filed for bankruptcy, signifying the closure of the Swiss CBD and tobacco brand, Heimat. The company has suggested the possibility of relaunching its cannabis business. Additionally, the subsidiary in Austria has not been affected by the bankruptcy.

 

The primary reasons for the bankruptcy are the company's cash flow troubles and the loss of its tobacco license. Roger Koch, the founder and CEO of the company, explained to reporters that this was due to a decline in revenue, poor cash flow status, and the inability to find new sources of funding.

 

The company has a subsidiary in Austria and has launched a tobacco brand called "Tschick". However, according to the company's business director Reinhard Leitner, this subsidiary has not been affected by the bankruptcy of the Swiss company.

 

In regards to the company's next steps for development, Roger Koch suggested that one potential option may be to entirely shift the focus of their operations towards the more lucrative cannabis industry. This could involve prioritizing products such as cannabis-infused iced tea. Koch emphasized, "We possess a wealth of expertise, experience, formulations, and a global registered patent.

 

This tobacco company was established in 2015 and primarily focuses on producing locally sourced tobacco in Switzerland. In 2017, they successfully developed the world's first legal marijuana-infused tobacco cigarettes, gaining significant popularity in the market. In 2019, the company also launched industrially produced pure CBD marijuana cigarettes, for which they have already submitted a patent application for the production technology.

 

However, in 2019, due to investments in research and development, equipment purchases, and market expansion, the company faced financial difficulties and applied for bankruptcy protection. Although it managed to avoid bankruptcy in 2020, it is now unable to withstand the pressure and has ultimately filed for bankruptcy.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Special Report| War continues to shape the Ukrainian tobacco market
Special Report| War continues to shape the Ukrainian tobacco market
Four years into the war, Ukraine’s tobacco market is being reshaped by stress-driven consumption, tax pressure, youth e-cigarette use and a growing illicit segment. Surveys point to rising tobacco and nicotine product use, while higher excise duties and shadow trade are adding new complexity to the market.
Apr.17
Philip Morris International Announces IQOS and Devialet Collaboration at Milan Design Week 2026
Philip Morris International Announces IQOS and Devialet Collaboration at Milan Design Week 2026
Philip Morris International announced on April 20 that IQOS has partnered with French acoustic engineering company Devialet to launch “Soundsorial Design” at Milan Design Week 2026. The collaboration includes an immersive exhibition and a limited-edition product set named “Soundsorial.” The exhibition will run from April 20 to April 27 at Opificio 31 in Milan.
Apr.22 by 2FIRSTS.ai
WHO’s First Global Report on Nicotine Pouches: Harm Reduction Questions Remain Amid Global Regulatory Warning
WHO’s First Global Report on Nicotine Pouches: Harm Reduction Questions Remain Amid Global Regulatory Warning
Ahead of World No Tobacco Day 2026, WHO released its first global report on nicotine pouches, warning that rapid market growth, youth-oriented marketing and weak regulation are converging. 2Firsts views the report as an important warning, but not a complete risk assessment, with harm-reduction questions still unresolved.
Special Report
May.17
 China’s E-Cigarette Exports Reached About USD 903 Million in March 2026, Up 4.4% Year on Year
China’s E-Cigarette Exports Reached About USD 903 Million in March 2026, Up 4.4% Year on Year
According to the latest country-level data released by China’s General Administration of Customs, China’s e-cigarette-related exports totaled about USD 903 million in March 2026, up about 4.4% from roughly USD 865 million a year earlier. The United States, the United Kingdom and Germany remained the top three destinations, while the top 10 markets together accounted for about 72.2% of total exports.
Apr.21 by 2FIRSTS.ai
French Anti-Tobacco Group Contre-Feu Calls for Plain Packaging Across All Vaping Products
French Anti-Tobacco Group Contre-Feu Calls for Plain Packaging Across All Vaping Products
French anti-tobacco group Contre-Feu said in a statement released on April 14 that e-cigarette manufacturers are encouraging nicotine dependence among young people through targeted marketing and called for concrete measures to protect minors. The group asked for plain packaging for all vaping products, strict regulation of flavor names, and a ban on online sales.
Apr.15 by 2FIRSTS.ai
Product | GEEKBAR MATE 60K Launches in U.S. Channels With 15ml E-Liquid and Up to 60,000 Puffs
Product | GEEKBAR MATE 60K Launches in U.S. Channels With 15ml E-Liquid and Up to 60,000 Puffs
E-cigarette brand GEEKBAR has recently launched its new product, the GEEKBAR MATE 60K, on its official website. The product adopts a pod-based system, consisting of a reusable 900mAh device and a pod prefilled with 15ml of e-liquid and equipped with a built-in 200mAh battery, bringing the total battery capacity to 1100mAh. It supports both Regular and Pulse modes.
Mar.30 by 2FIRSTS.ai