Koch & Gesell: Swiss Cannabis and Tobacco Brand Goes Bankrupt

Business by 2FIRSTS.ai
Jan.10.2024
Koch & Gesell: Swiss Cannabis and Tobacco Brand Goes Bankrupt
Swiss marijuana cigarette company Koch & Gesell has filed for bankruptcy, leading to the closure of CBD and tobacco brand Heimat. The company plans to potentially restart its marijuana business.

According to a report by the Swiss media outlet Kleine Zeitung, Koch & Gesell, a cannabis cigarette company based in St. Gallen, has filed for bankruptcy, signifying the closure of the Swiss CBD and tobacco brand, Heimat. The company has suggested the possibility of relaunching its cannabis business. Additionally, the subsidiary in Austria has not been affected by the bankruptcy.

 

The primary reasons for the bankruptcy are the company's cash flow troubles and the loss of its tobacco license. Roger Koch, the founder and CEO of the company, explained to reporters that this was due to a decline in revenue, poor cash flow status, and the inability to find new sources of funding.

 

The company has a subsidiary in Austria and has launched a tobacco brand called "Tschick". However, according to the company's business director Reinhard Leitner, this subsidiary has not been affected by the bankruptcy of the Swiss company.

 

In regards to the company's next steps for development, Roger Koch suggested that one potential option may be to entirely shift the focus of their operations towards the more lucrative cannabis industry. This could involve prioritizing products such as cannabis-infused iced tea. Koch emphasized, "We possess a wealth of expertise, experience, formulations, and a global registered patent.

 

This tobacco company was established in 2015 and primarily focuses on producing locally sourced tobacco in Switzerland. In 2017, they successfully developed the world's first legal marijuana-infused tobacco cigarettes, gaining significant popularity in the market. In 2019, the company also launched industrially produced pure CBD marijuana cigarettes, for which they have already submitted a patent application for the production technology.

 

However, in 2019, due to investments in research and development, equipment purchases, and market expansion, the company faced financial difficulties and applied for bankruptcy protection. Although it managed to avoid bankruptcy in 2020, it is now unable to withstand the pressure and has ultimately filed for bankruptcy.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

FDA Tobacco Proposal Signals Full-Chain Compliance Test for Global E-Cigarette Supply Chains
FDA Tobacco Proposal Signals Full-Chain Compliance Test for Global E-Cigarette Supply Chains
FDA’s proposed foreign tobacco establishment registration and product listing rule remains unfinished, but Accorto told 2Firsts it reflects a shift toward structured oversight similar to medical device and pharmaceutical compliance frameworks. For Chinese and global e-cigarette suppliers, U.S. market access is moving beyond product authorization toward full-chain compliance covering manufacturing, documentation, import control, distribution, retail and marketing discipline.
Special Report
Jul.09
South Korea’s Cigarette Smoking Rate Falls to 17.9%, E-Cigarette Use Continues to Rise
South Korea’s Cigarette Smoking Rate Falls to 17.9%, E-Cigarette Use Continues to Rise
Data released by the Korea Disease Control and Prevention Agency (KDCA) showed South Korea’s conventional cigarette smoking rate fell to 17.9% in 2025, while heated tobacco and liquid e-cigarette use continued to rise, particularly among young adults and women.
Jun.01
FDA Posts Environmental Assessment for Nicotine Pouches, May Influence Future PMTA Reviews
FDA Posts Environmental Assessment for Nicotine Pouches, May Influence Future PMTA Reviews
The U.S. Food and Drug Administration released a programmatic environmental assessment covering nicotine pouches and other oral nicotine products, concluding that their overall environmental impact is generally minimal.
Regulations
May.22
Michael Olise’s World Cup Locker-Room Photo Puts Nicotine Pouches in the Sports Business Spotlight
Michael Olise’s World Cup Locker-Room Photo Puts Nicotine Pouches in the Sports Business Spotlight
Several European sports outlets have reported on a suspected nicotine pouch seen in French footballer Michael Olise’s locker photo, bringing football’s long-running “snus” culture back into public view and highlighting brand visibility, product classification and public-health debate around nicotine pouches in sports settings.
News
Jun.25 by 2Firsts Perspectives
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Haypp Group reported a 40% year-on-year increase in nicotine pouch volumes in the first quarter of 2026, with U.S. and U.K. volumes rising 123% and 102%, respectively. Haypp says around 97% of its consumer traffic is organic and that its Media & Insights business provides brand owners with on-site visibility, trial activation and consumer intelligence. For international tobacco companies, Haypp may be both a growth partner for modern oral products and a new source of channel leverage.
Special Report
May.22
AIR Shares Drop 18.6% in Nasdaq Debut, Testing Hookah’s Move Toward Public Markets
AIR Shares Drop 18.6% in Nasdaq Debut, Testing Hookah’s Move Toward Public Markets
AIR Global’s Nasdaq debut under ticker AIIR ended with a 18.6% first-day decline, giving the global hookah industry a rare public-market reference point. Beyond one company’s share move, the listing raises a broader question: can a culturally rooted, fragmented and venue-based category evolve into a more scalable and investable consumer sector?
Special Report
May.19