On April 11th, Kumulus, an electronic cigarette vendor, announced their intention to purchase over 50 specialized retail stores in France. This move comes as a part of Kumulus' strategic plan following two previous acquisitions at the end of December 2022.
This acquisition represents a crucial step for Kumulus, which has achieved an average annual compound growth rate of nearly 80% over the past five years. By combining the strengths and expertise of both companies, Kumulus aims to accelerate its growth and further solidify its position in the French e-cigarette market.
Kumulus' investment in specialty store networks may increase sales and improve their bargaining power with manufacturers. This acquisition also positions Kumulus as one of the companies with the highest number of physical stores in France.
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Kumulus Vape will showcase at the Vapexpo 2023 exhibition in Lyon.
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