Latvia Faces Epidemic of Tobacco and Nicotine Consumption: 44% Youth Use Rate

Industry Insight by 2FIRSTS.ai
Jul.01.2024
Latvia Faces Epidemic of Tobacco and Nicotine Consumption: 44% Youth Use Rate
Latvia faces a tobacco epidemic with increasing number of smokers and rising youth e-cigarette use, according to a report on July 1 by ENG.ISM.

According to a report by ENG.ISM on July 1st, Latvia is facing an epidemic of tobacco and nicotine consumption. The number of smokers is once again on the rise, with e-cigarette usage doubling in certain age groups in just a few years. The age at which children first try e-cigarettes is also changing.

 

E-cigarettes are particularly popular among young people aged 15-24.

 

Iveta Pudule, senior public health analyst at the Disease Prevention and Control Center (SPKC), stated:

 

Since 2016, this percentage has increased from 22% to 44%, nearly doubling in size.

 

Many parents of children who smoke believe that the nicotine in e-cigarettes is less harmful than in regular cigarettes. They think that vaping is harmless, but in fact, it is not.

 

Renāte Snipe, Chief Pulmonologist at Children's Clinical University Hospital (BKUS), believes that e-cigarettes have a significant impact on children's lung function and brain development.

 

Disposable e-cigarettes are incredibly difficult to tackle because they are cheap. The affordable price makes them most attractive and accessible to young people. Additionally, of course, they also cause significant pollution.

 

Even though the new restrictions in Latvia are making it more difficult for the tobacco industry to operate, experts at Riga Stradins University (RSU) recently conducted a study and concluded that there is still room for improvement in the industry.

 

Director of the RSU Institute of Public Health, Anda Ķīvīte-Urtāne, stated that

 

Experts from the World Health Organization have calculated that taxes should be increased by at least 10% and applied to all nicotine products. We have not kept up with this increase in prices. In fact, considering inflation, the new rate of increase is too slow to have an impact on consumption habits.

 

Public health experts have concluded that overall, nicotine control policies are quite comprehensive, but the most important issue is the lack of practical assistance for those who want to quit smoking. Additionally, there is insufficient education for school children on this matter.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

VEEV Arrives in South Korea, Completing PMI’s IQOS-ZYN-VEEV Portfolio
VEEV Arrives in South Korea, Completing PMI’s IQOS-ZYN-VEEV Portfolio
Philip Morris Korea has officially launched its VEEV e-vapor brand in South Korea, introducing both the VEEV inPRIME device and VEEBI inPRIME pods. The launch further expands PMI’s smoke-free portfolio in Korea, alongside its IQOS heated tobacco products and ZYN nicotine pouches.
Jun.16
South Korea’s Cigarette Smoking Rate Falls to 17.9%, E-Cigarette Use Continues to Rise
South Korea’s Cigarette Smoking Rate Falls to 17.9%, E-Cigarette Use Continues to Rise
Data released by the Korea Disease Control and Prevention Agency (KDCA) showed South Korea’s conventional cigarette smoking rate fell to 17.9% in 2025, while heated tobacco and liquid e-cigarette use continued to rise, particularly among young adults and women.
Jun.01
Nicotine Pouches Lead U.S. Tobacco Growth as Vape Sales Decline
Nicotine Pouches Lead U.S. Tobacco Growth as Vape Sales Decline
New convenience store industry data show nicotine pouches have become the primary growth driver in the tobacco category, with oral nicotine sales rising nearly 30% over the past year while vape sales declined.
Business
Jun.05
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Haypp Group reported a 40% year-on-year increase in nicotine pouch volumes in the first quarter of 2026, with U.S. and U.K. volumes rising 123% and 102%, respectively. Haypp says around 97% of its consumer traffic is organic and that its Media & Insights business provides brand owners with on-site visibility, trial activation and consumer intelligence. For international tobacco companies, Haypp may be both a growth partner for modern oral products and a new source of channel leverage.
Special Report
May.22
Malaysia Nicotine Vape Market Faces Legal Uncertainty Over Tax and Poisons List Ruling
Malaysia Nicotine Vape Market Faces Legal Uncertainty Over Tax and Poisons List Ruling
Malaysia’s Finance Minister Anwar Ibrahim said duties and taxes on nicotine-containing vape products will be determined in line with the Court of Appeal’s ruling on whether liquid or gel nicotine can be exempted from the Poisons List under the Poisons Act 1952, a case that could affect the legal basis for vape taxation, retail sales and future ban policy.
Jun.29
Opinion | As EU Reviews Tobacco Rules, Experts Warn Against Overlooking Smokers’ Alternatives
Opinion | As EU Reviews Tobacco Rules, Experts Warn Against Overlooking Smokers’ Alternatives
As the European Commission reviews its tobacco and advertising rules, two experts who provided written comments to 2Firsts argue that future EU policy should not overlook adult smokers’ alternatives. Dr Garrett McGovern and Dr Carmen Escrig say regulators should weigh relative risk, adult switching, flavours, consumer behaviour and scientific uncertainty alongside youth protection.
Industry Insight
Jun.01