Latvia Faces Epidemic of Tobacco and Nicotine Consumption: 44% Youth Use Rate

Industry Insight by 2FIRSTS.ai
Jul.01.2024
Latvia Faces Epidemic of Tobacco and Nicotine Consumption: 44% Youth Use Rate
Latvia faces a tobacco epidemic with increasing number of smokers and rising youth e-cigarette use, according to a report on July 1 by ENG.ISM.

According to a report by ENG.ISM on July 1st, Latvia is facing an epidemic of tobacco and nicotine consumption. The number of smokers is once again on the rise, with e-cigarette usage doubling in certain age groups in just a few years. The age at which children first try e-cigarettes is also changing.

 

E-cigarettes are particularly popular among young people aged 15-24.

 

Iveta Pudule, senior public health analyst at the Disease Prevention and Control Center (SPKC), stated:

 

Since 2016, this percentage has increased from 22% to 44%, nearly doubling in size.

 

Many parents of children who smoke believe that the nicotine in e-cigarettes is less harmful than in regular cigarettes. They think that vaping is harmless, but in fact, it is not.

 

Renāte Snipe, Chief Pulmonologist at Children's Clinical University Hospital (BKUS), believes that e-cigarettes have a significant impact on children's lung function and brain development.

 

Disposable e-cigarettes are incredibly difficult to tackle because they are cheap. The affordable price makes them most attractive and accessible to young people. Additionally, of course, they also cause significant pollution.

 

Even though the new restrictions in Latvia are making it more difficult for the tobacco industry to operate, experts at Riga Stradins University (RSU) recently conducted a study and concluded that there is still room for improvement in the industry.

 

Director of the RSU Institute of Public Health, Anda Ķīvīte-Urtāne, stated that

 

Experts from the World Health Organization have calculated that taxes should be increased by at least 10% and applied to all nicotine products. We have not kept up with this increase in prices. In fact, considering inflation, the new rate of increase is too slow to have an impact on consumption habits.

 

Public health experts have concluded that overall, nicotine control policies are quite comprehensive, but the most important issue is the lack of practical assistance for those who want to quit smoking. Additionally, there is insufficient education for school children on this matter.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

FIFA Bans Vaping in 2026 World Cup Stadiums, Putting Nicotine Rules in Event Compliance Focus
FIFA Bans Vaping in 2026 World Cup Stadiums, Putting Nicotine Rules in Event Compliance Focus
FIFA’s 2026 World Cup stadium rules prohibit smoking, vaping and the use of any tobacco products or electronic smoking devices inside stadiums, including inner and outer perimeters, while electronic smoking devices, tobacco products, lighters and matches are listed as prohibited items, bringing nicotine-product management, venue compliance and cross-border legal differences into focus at a major global sporting event.
Jul.06
Italy Fines PMI €7 Million Over Misleading ‘Smoke-Free Future’ Marketing Claims
Italy Fines PMI €7 Million Over Misleading ‘Smoke-Free Future’ Marketing Claims
Italy’s Competition and Market Authority (AGCM) has fined Philip Morris Italia €7 million, finding that the company’s use of “smoke-free future” and related claims in promoting products such as IQOS, VEEV and ZYN could mislead consumers.
Jun.16
UK Parliament Briefing Puts Vape Hardware Design and Materials in Regulatory Focus
UK Parliament Briefing Puts Vape Hardware Design and Materials in Regulatory Focus
The UK Parliament’s Parliamentary Office of Science and Technology (POST) has published a scientific briefing reviewing current evidence on the health effects of vape device components, including heating elements, power settings, metals, plastics, batteries and e-liquid ingredients, signalling growing regulatory attention to device design and whole-product systems beyond e-liquids, flavours and packaging.
Special Report
Jun.29
Vuse Alto Adds New U.S. Price Tier as BAT Pushes Deeper Into Mass-Market Vaping
Vuse Alto Adds New U.S. Price Tier as BAT Pushes Deeper Into Mass-Market Vaping
British American Tobacco (BAT) subsidiary Vuse Alto has recently adjusted its price tiers in U.S. convenience store channels, leveraging low-cost device kits and pod promotions to reinforce its positioning in the mid-priced closed-system e-cigarette market.
Jun.17
Adani’s Mumbai Airport Duty-Free Shops Face Scrutiny Over Nicotine Pouch Sales in India
Adani’s Mumbai Airport Duty-Free Shops Face Scrutiny Over Nicotine Pouch Sales in India
An Indian investigation found that duty-free shops at Mumbai international airport operated by billionaire Gautam Adani’s business group sold nicotine pouches in breach of the law, Reuters reported, in a case that could shape how India regulates sales of new nicotine products at airport retail outlets.
Jul.08
BAT's VELO Partners With McLaren F1 Team for Global Fan Campaign to Expand Nicotine Pouch Brand Reach
BAT's VELO Partners With McLaren F1 Team for Global Fan Campaign to Expand Nicotine Pouch Brand Reach
BAT-owned nicotine pouch brand VELO and the McLaren Mastercard Formula 1 Team have launched a global fan engagement campaign offering motorsport enthusiasts opportunities to win exclusive team-related experiences. The initiative aims to connect racing culture, fan interaction and VELO’s brand experience across global markets. The partnership reflects BAT’s broader strategy of expanding modern nicotine product brands beyond traditional tobacco categories through lifestyle and cultural marketing.
Jul.23