On June 26th, KT&G announced the release of a limited edition heat-not-burn product called "Lil AIBLE Premium BAPE Edition" in collaboration with fashion brand "BAPE". The product features BAPE's iconic camouflage design and is available in two styles: "Green Camo" and "Blue Camo".
The pre-sale will take place on the official website and the My Neighborhood GS application of GS25. It will commence on June 26th and is expected to run until July 14th. The pre-sale will continue until the product is sold out, at which point it will end prematurely.
The manager of the KT&G NGP division, Lin Wang-Suk, stated that due to the enthusiastic response from consumers for the "Lil AIBLE Premium," they have partnered with the fashion brand "BAPE" to launch a limited-edition product. They will continue to innovate and collaborate with multiple brands to lead the development of the reusable electronic tobacco market.
Reference:
Electronic cigarettes in camouflage design are popular trend": KT&G partners with vape company to release limited edition.
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