At the Barclays Global Consumer Staples Conference, the CEO of Imperial Brands outlined the company’s 2025–2030 strategy and direction for its Next-Generation Products (NGP). He said the NGP business has been “reset,” delivering double-digit growth over the past two years, with the aim of sustaining this pace for the next five years. In response to disposable-vape bans in the UK and France, the company has completed a pivot to rechargeable pod systems, doubling its UK market share and surpassing

The LOST MARY brand recently launched a new e-cigarette, the LOST MARY PuffBall, in Russia. The product is said to feature the industry's first "trackball" design, which allows users to switch modes and control the screen. It is now available on the official Russian website for approximately $14.10.

KT&G announced its super-slim brand ESSE has entered the Bulgarian market, expanding its European strategy. The products will be distributed via local partner Tobacco Trade through traditional channels and key global accounts.

The NSW Lower House passed a bill cracking down on illegal tobacco. It allows health authorities to shut down non-compliant shops for up to 90 days and sets penalties of up to 7 years in prison or A$1.5 million in fines for large-scale sales. The opposition-led bill, backed by the government, targets organized crime funding and enhances public safety.

An investigation by Dutch program Zembla found THC e-cigarettes with synthetic cannabinoids spreading quickly among schoolchildren. Lab tests confirmed the products are high-risk and potent, having caused students to vomit, faint, or be hospitalized. Addiction clinics report rising cases, and health officials warn educators of serious health and addiction risks.