Massachusetts' Flavored Tobacco Ban: Effects and Consequences

Mar.14.2023
Massachusetts' Flavored Tobacco Ban: Effects and Consequences
Massachusetts' ban on flavored tobacco resulted in a $127 million loss, increased smuggling, and decreased tax revenue.

The Illegal Tobacco Task Force (ITTF) of Massachusetts has released its latest annual report findings.


In June 2020, Massachusetts implemented strict tobacco regulations that banned all flavored tobacco products, including electronic cigarettes and menthol cigarettes, and raised the tobacco tax by 75%. Several years later, cross-border smuggling has increased, tax revenue has decreased, and state law enforcement agencies are busier.


Despite the ban being enacted for a year, tobacco use in the region did not change; tobacco sales shifted towards low-tax areas such as New Hampshire. The only impact was a significant decline in income for Massachusetts store owners and employees, with tax revenue decreasing by nearly $127 million in the first 12 months after the ban.


The International Table Tennis Federation (ITTF) has pointed out that high taxes on tobacco products provide an incentive for smugglers to import them from low-tax states and sell them to buyers within Massachusetts who are willing to evade the state's tobacco consumption tax. It is difficult to imagine how regulatory agencies could turn a blind eye to the surge in tobacco smuggling last year. According to reports from Massachusetts law enforcement, the number of smuggled tobacco packages seized skyrocketed from 40 in 2021 to over 1,900 last year. In addition, the amount of illegally produced smokeless tobacco seized in 2022 increased by 800% compared to the previous year.


In fact, the Massachusetts Department of Revenue (DOR) has increased enforcement against tobacco tax evasion within the state. The number of inspections has risen by over 42% from the fiscal year 2020 to the fiscal year 2022.


Cigarette smuggling is on the rise, especially in states with high tobacco taxes or tobacco bans. Illegal cigarettes bring high profits to criminals because the criminal punishment is relatively mild, making the risk low. Organized crime and small smugglers reap millions of dollars from this illegal market, while the government is forced to spend more and more on enforcement without establishing a long-term plan.


The trend of declining tobacco tax revenue is continuing, even though the largest decrease occurred in the first year of the ban. Compared to the 2019 fiscal year, the state's revenue from all tobacco-related products decreased by 27%, tobacco tax revenue decreased by nearly 30%, and revenue from smokeless tobacco decreased by 47%.


Increasing tobacco taxes may help reduce smoking to some extent, but focusing solely on non-tobacco alternatives, such as e-cigarettes and combustible tobacco products, may actually have the opposite effect of protecting young people from tobacco use. According to analysis by the National Bureau of Economic Research (NBER) in the United States, “e-cigarette taxes may lead to more youth smoking and offset the health costs from reduced youth e-cigarette use.”


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The flavored tobacco ban in Massachusetts has resulted in a loss of $127 million for the state and has given rise to a thriving black market.


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