New E-cigarette Products Announced in UK Regulatory Database

Apr.17
New E-cigarette Products Announced in UK Regulatory Database
New e-cigarette products from brands like SKE, ELFBAR, and IVG have been approved for the UK market.

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Key Points:

 

New Product Announcement: The UK Medicines and Healthcare products Regulatory Agency (MHRA) e-cigarette product notification database shows that brands such as SKE, ELFBAR, and IVG have all announced new products, which have received approval for sale in the UK market. 

e-cigarette flavor update SKU: SKE SIKARY S6000 disposable e-cigarette has launched 10 new flavors, but due to a ban in the UK, they will no longer be legally sold starting from June 1, 2025. 

e-cigarette device new SKU: Heaven Gifts' LOST MARY in collaboration with HAWCOS has released the HAWCOS×LOST MARY PRO MAX 7000 Device, while ELFBAR and ELFLIQ have released ELFBAR ELFA TURBO Aurora. 

Refillable e-cigarette new SKU: IVG has launched the IVG Smart Max refillable e-cigarette, containing six e-liquid flavors with a nicotine content of 20MG each. 


Recently, through inquiries on the MHRA e-cigarette product notification database, brands such as SIKARY, ELFBAR, and IVG have announced new SKUs for public viewing. Once these new SKUs complete the notification process with the MHRA, it indicates that they have received approval for sale and will officially enter the UK market for distribution.

 

New E-cigarette Products Announced in UK Regulatory Database
MHRA latest announcement|Infographic: 2Firsts

 

2Firsts has compiled and analyzed the information from the Medicines and Healthcare products Regulatory Agency (MHRA) e-cigarette product alert database for the second week of April in the UK. The new SKUs of various e-cigarette brands encompass a wide range of e-cigarette types. Below is a detailed overview of the information disclosed.

 

 

E-cigarette flavors updated in SKU

 

 

New E-cigarette Products Announced in UK Regulatory Database
MHRA's latest announcement|Illustration: 2Firsts

 

The e-cigarette brand SKE SIKARY S6000 recently announced 10 new flavors, all with a nicotine concentration of 20MG/ML.

 

New E-cigarette Products Announced in UK Regulatory Database
SKE SIKARY S6000 Public Notice|Image source: MHRA

 

 

It is worth noting that 2Firsts found that the SKE SIKARY S6000 e-cigarette, currently being sold online by retailers, is no longer legal to purchase or sell in the UK starting June 1, 2025 due to its designation as a "disposable e-cigarette." However, on the MHRA official website, the SKE SIKARY S6000 is marked as:

 

E-cigarettes are sold as rechargeable devices paired with a specific type of e-liquid that cannot be changed by the user. Any rechargeable device that can be filled with e-liquid should be classified as a "refillable device".

 

New E-cigarette Products Announced in UK Regulatory Database
SKE SIKARY S6000 product sales page | Image source: VAPE CLUB

 

 

Heaven Gifts introduces new e-cigarette devices

 

 

Recently, a total of 4 companies have added new SKUs for their new e-cigarette devices.

 

New E-cigarette Products Announced in UK Regulatory Database
MHRA latest announcement | Illustration: 2Firsts

 

Heaven Gifts' brand Lost Mary has partnered with Hawcos to launch the Hawcos x Lost Mary Pro Max 7000 Device; while Elfbar brand Elfliq has introduced the new Elfbar Elfa Turbo Aurora.

 

New E-cigarette Products Announced in UK Regulatory Database
HAWCOS X LOST MARY PRO MAX | e-cigclouds

 

 

New IVG open-style product

 

 

Recently, e-cigarette brand IVG has announced a new refillable e-cigarette model called IVG Smart Max. The product comes in six e-liquid flavors: Polar Mint, Lemon and Lime, Exotic Fruits, Green Apple, Frozen Watermelon, and Triple Mango, with a nicotine content of 20MG.

 

New E-cigarette Products Announced in UK Regulatory Database
IVG Smart Max | Image source: tidalvape

 

 

Other e-cigarette components

 

 

Refillable e-cigarette devices.

 

New E-cigarette Products Announced in UK Regulatory Database
MHRA's latest announcement | Illustration: 2Firsts

 

e-cigarette kit:

 

New E-cigarette Products Announced in UK Regulatory Database
MHRA latest announcement|Diagram: 2Firsts

 

Components of an e-cigarette capable of holding e-liquid:

 

New E-cigarette Products Announced in UK Regulatory Database
Translation: Latest MHRA Announcement | Infographic: 2Firsts

 

The Medicines and Healthcare products Regulatory Agency (MHRA) is the UK government agency responsible for regulating pharmaceuticals, medical devices, blood products, and nicotine-containing e-cigarette products.

 

If you have any unique insights or information, feel free to contact us at info@2firsts.com or reach out to 2Firsts CEO Alan Zhao on LinkedIn.

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

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This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

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