MHRA Publicizes New e-cigarette SKUs from Various Brands in March

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Main points of the article:

The UK Medicines and Healthcare products Regulatory Agency (MHRA) announced in March the release of several new e-cigarette SKUs from brands such as SKE, ELFBAR, LOSTMARY, IVG, and VOZOL. 

The SKE brand has approximately 93 SKUs, including fruit-flavored e-liquids, various pod series, and the new open system device AIRY 8000. 

ELFBAR brand released 10 SKUs, featuring e-liquids with 20mg/ml nicotine content and the new e-cigarette device ELFX ULTRA. 

IVG brand introduced 60 e-liquid SKUs with a variety of flavors and nicotine content options of 20mg and 6mg. 

VOZOL brand unveiled 75 SKUs, including a range of e-liquids flavors and devices like NEON PLUG MAX and SLEEK, possibly for open system use. 

Recently,2Firsts searches in the UK MHRA e-cigarette database revealed new SKUs from SKE, ELFBAR, LOSTMARY, IVG, and VOZOL brands, indicating that these products have successfully completed the MHRA approval process and are ready to be officially marketed in the UK.

In March, various e-cigarette brands released new SKUs including e-liquid, pods, e-cigarette devices, and more. The detailed information is listed below for public viewing.

SKE

In March, the e-cigarette brand SKE announced around 93 products on the e-cigarette inquiry system of the Medicines and Healthcare products Regulatory Agency (MHRA) in the UK, including 86 pods, 2 open-system products, and 5 refillable pod products, showing a wide variety of product types.

E-liquid: The publicly listed e-liquid products come in a variety of flavors, including pineapple, lemon, blueberry, strawberry, watermelon, cherry, and other fruit flavors. Some e-liquids also come with special flavors like "Ice" or "Fizzy." The nicotine content is all 20mg/ml or 20mg. 

Pods: The publicly listed pod products include the CRYSTAL 4in1 pod series, CRYSTAL 4IN1 PRO POD series, and AIRY 8000 POD series. 

E-cigarette devices: The publicly listed new e-cigarette device is the AIRY 8000, which may be an open system.

ELFBAR and LOSTMARY

In March, ELFBAR and LOSTMARY collectively posted 10 products in the Medicines and Healthcare products Regulatory Agency (MHRA) e-cigarette query system in the UK. The products included pods and e-cigarette devices. Specifically:

E-liquid: The publicly disclosed nicotine content of e-liquid is 20mg/ml, with a variety of flavors including bubble berry basil, apple pear, mojito plum, raspberry lychee, and "snow tobacco". 

E-cigarette device: The newly disclosed e-cigarette device is the ELFX ULTRA, equipped with a 2.4-inch full touchscreen and a 1500mAh battery. It also supports the smart App InsaWay, with detailed coverage of the product previously provided by 2Firsts.

IVG

In March, the e-cigarette brand IVG revealed a total of 60 products on the Medicines and Healthcare products Regulatory Agency (MHRA) e-cigarette notification system in the UK. The products predominantly fall under the categories of pods and open systems.

The e-liquid flavors available include grape, lemon, watermelon strawberry, mint, and more. 

The nicotine content options for the e-liquid are 20mg and 6mg. 

The IVG open-system products listed have a nicotine concentration of 20mg.

VOZOL

In March, e-cigarette brand IVG announced a total of 75 products in the UK Medicines and Healthcare Products Regulatory Agency (MHRA) e-cigarette notification system. The products are primarily in the form of pods and e-cigarettes. More specifically:

The nicotine content of the e-liquid is 20mg as stated. 

Various flavors of e-liquids, such as blueberry ice, mango ice, pink apple ice, and pink lemonade, are also available. 

The e-cigarette devices mentioned include NEON PLUG MAX and SLEEK, which may be open systems, but have not yet been listed on the official brand website.

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