First week of April announcements from MHRA: LOST MARY launches co-branded products, RELX launches 16 new SKUs

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Key Highlights:

LOST MARY has released a collaborative e-cigarette product with HAWCOS, the HAWCOS×LOSTMARY CRYSTAL PRO DEVICE. 

RELX has announced 16 SKUs, including pods and e-liquids, all with a nicotine content of 18MG/ML. 

SKE has announced 4 e-cigarette pod SKUs, with nicotine content of 20MG/ML or 20MG. 

ELFBAR has announced 12 colors of ELFA devices, and has released a new device with a battery capacity of 500mAh. 

Recently, 2FIRSTS have checked the UK Medicines and Healthcare products Regulatory Agency (MHRA) e-cigarette database and found that e-cigarette brands such as SKE, ELFBAR, LOSTMARY, IVG, RELX, etc., have new SKUs that have been announced. After completing the announcement process with the MHRA, it indicates that these new SKUs have obtained marketing authorization and will officially enter the UK market for sale.

In March, various e-cigarette brands released new SKUs covering a variety of types such as e-liquid, pods, and e-cigarette devices. The details are as follows:

SKE announced the release of four new SKUs.

In the first week of April, the e-cigarette brand SKE published 4 SKUs in the e-cigarette query system of the Medicines and Healthcare products Regulatory Agency (MHRA) in the UK, as shown in the table below.

The 4 SKUs announced by SKE this time are all e-cigarette pods, including sour apple ice, candy flavor, pineapple ice, and triple mango flavor. The products have a nicotine content of 20MG/ML or 20MG.

ELFBAR/LOST MARY has announced a total of 15 SKUs for public display

In the first week of April, ELFBAR and LOSTMARY collectively disclosed 15 SKUs in the e-cigarette query system of the Medicines and Healthcare products Regulatory Agency (MHRA) in the UK, as shown in the table below:

Pod products from ELFBAR ELFA have a strong "ICE" flavor and contain 20MG/ML of nicotine per pod. 

The ELFBAR ELFA device now comes in 12 new colors and features a new "ELFBAR ELFA 2ML PREFILLED POD DEVICE 500MAH" with a 500mAh battery capacity. In brand collaboration news, HAWCOS and LOST MARY have teamed up to launch the HAWCOS × LOST MARY CRYSTAL PRO DEVICE. Currently, the HAWCOS brand website only offers the HAWCOS × LOST MARY PRO MAX 7000 e-cigarette, which was also a collaboration with LOST MARY.

2FITRSTS queried the official website of the World Intellectual Property Organization (WIPO) and found that the trademark "HAWCOS" in Class 34 is being applied for by the company DIMENSION ETERNAL LIMITED.

IVG has announced the release of one SKU

In the first week of April, the e-cigarette brand IVG posted one e-cigarette SKU on the Medicines and Healthcare Products Regulatory Agency (MHRA) e-cigarette notification system in the UK, as detailed in the table below:

The IVG 2400 e-cigarette, a 4-in-1 e-cigarette, has added new flavors including Lemon Passionfruit Ice, Lemon Passionfruit, Lemon Cherry Passionfruit Ice, and Lemon Cherry Ice, all with a nicotine content of 20MG.

RELX has announced 16 new SKU's

In the first week of April, the e-cigarette brand RELX posted 16 SKU products in the Medicines and Healthcare products Regulatory Agency (MHRA) e-cigarette database in the UK. The nicotine content of the pods/e-liquids in these products is 18MG/ML, as detailed in the table below.

FUMOT has released one SKU for public announcement.

In the first week of April, e-cigarette brand FUMOT announced one e-cigarette SKU on the Medicines and Healthcare products Regulatory Agency (MHRA) e-cigarette database in the UK, as shown in the image below.

It is worth noting that previously, products of the FUMOT brand were all publicized by SHENZHEN FUMOT TECHNOLOGY CO., LTD. However, the FUMOT RANDM TORNADO 18K (DEVICE) currently being publicized is done so by SHENZHEN COOLSTAR TECHNOLOGY CO., LTD., and the products being publicized also include the OUKITEL FLEX, both of which are open devices.

A search on the Tianyancha system shows that SHENZHEN COOLSTAR TECHNOLOGY CO., LTD., also known as Shenzhen Coolstar Technology Co., Ltd., is located in Longhua District, Shenzhen. The company was established in 2019 and primarily engages in the wholesale of mechanical equipment, hardware products, and electronic products.

2FIRSTS, the product column, is dedicated to providing readers with the latest information on new products in the tobacco industry. In order to collect and share first-hand information within the industry, 2FIRSTS welcomes readers to submit articles to share the latest products in the e-cigarette field with us.

If you have any unique insights or information, please feel free to contact us anytime through email at info@2firsts.com, or reach out to 2Firsts CEO Alan Zhao on LinkedIn.