According to a report from NJBiz on January 17, New Jersey Attorney General Matthew Platkin stated that the Department of Consumer Affairs (DCA) has sent letters to nearly 11,000 e-cigarette businesses instructing store owners to immediately cease the sale of flavored e-cigarettes.
In 2020, New Jersey became the first state in the United States to permanently ban the sale and distribution of all e-cigarette products except for those with tobacco flavor. According to a letter from the DCA, the maximum fine for a first offense under this law is $10,000, with subsequent violations carrying fines of up to $20,000 each.
According to the office of the Attorney General, this warning is part of a multi-state law enforcement operation aimed at stopping the illegal sale of flavored e-cigarettes and related products. Prattke pointed out that in addition to New Jersey, California, Connecticut, Illinois, Hawaii, Minnesota, New York, Vermont, Ohio, and Washington D.C. are also taking action to investigate companies responsible for importing, distributing, selling, and promoting flavored e-cigarettes.
Prattkin stated that these states are taking enforcement actions through various means, including issuing warning letters to e-cigarette retailers, issuing subpoenas or civil investigative demands, and even filing lawsuits.
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