NZ Health Minister's HTP Advice Lacks Evidence, IQOS Pulled by New Regulations

Oct.04.2024
NZ Health Minister's HTP Advice Lacks Evidence, IQOS Pulled by New Regulations
New Zealand Health Ministry official's "independent advice" on heated tobacco products questioned due to lack of clear supporting evidence. Due to the new e-cigarette regulations in October, PMI's IQOS devices have been forced to be pulled from the market.

According to a report by Radio New Zealand on October 3, New Zealand Ministry of Health Associate Minister Casey Costello's "independent advice" on heated tobacco products (HTP) was based on five articles that failed to clearly support her views. The documents discussed various products, some of which were outdated or only provided weak evidence to support their claims.

 

The five articles include:

  • The Royal College of Physicians in the UK released a 190-page report in 2016, which did not specifically mention HTPs. 
  • An article in the 2022 International Journal of Environmental Research and Public Health suggests that HTPs may help with smoking cessation, but if HTPs are used as a substitute for less harmful e-cigarettes, their benefits will be reduced. It also warns that this may encourage non-smokers to use tobacco or lead former smokers to relapse. 
  • An article in the 2016 International Journal of Environmental Research and Public Health pointed out that another tobacco product called "Snus" seems to help with smoking cessation in Sweden. 
  • Another article in the same journal in 2020 about smoking patterns in Japan (where nicotine e-cigarettes are not used) indicated that cigarette sales had decreased after the introduction of HTPs. 
  • The final article is a commentary published in The Lancet. In a cabinet document submitted to Health Minister Costello, the Treasury's health analysts cited a review by the Department of Health of the latest research, finding "no convincing evidence that the use of HTPs is beneficial.

 

The World Health Organization also stated that HTP should not be promoted as a smoking cessation tool.

 

The analyst also pointed out that the rapid literature review mentioned evidence of potential risks associated with HTP, including dependency, exposure to toxins, cardiovascular effects, chronic respiratory diseases, and developmental impacts.

 

According to RNZ, officials from the Treasury have informed Costello that Philip Morris International (PMI) will be the biggest beneficiary of tax breaks, despite their products being more harmful than e-cigarettes. PMI's "IQOS" is the only heated tobacco product available in New Zealand.

 

Initially, Costello refused to be interviewed by RNZ, also declined to reveal the sources of her independent advice, and did not answer specific questions posed to her before the report was published.

 

Subsequently, Costello stated in an interview with RNZ on Wednesday (2nd) that she never claimed HTPs were safe, but rather believed they were less harmful than smoking. She has repeatedly stated that lowering the consumption tax on HTPs is to reduce smoking rates by providing alternative products for those struggling to quit smoking, claiming that "the risk profile of HTPs is similar to e-cigarettes.

 

However, the Ministry of Finance suggests that heated tobacco products (HTP) may pose greater health risks than e-cigarettes, and reducing the tax revenue from these products could lead to even more detrimental health consequences. Officials from the Ministry of Health and Finance both emphasize that there is a lack of evidence to prove that HTP can be used as a smoking cessation tool.

 

According to RNZ, all e-cigarette devices must be equipped with removable batteries and child safety mechanisms by October 1, 2024, due to new regulations. PMI's "IQOS" device has already been forced to be removed from shelves.

 

Previously, Costello tried to request a two-year delay in the implementation of the regulations, but ultimately only received approval for a six-month delay from the original deadline of March 21. Her reasons included potential regulatory challenges faced by international nicotine industry participants.

 

Costello did not give a clear response to whether the policy is targeting PMI's "IQOS" device. In her statement to RNZ, she stated that the policy is not biased towards specific suppliers or retailers.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

BAT Japan to launch two new VELO nicotine pouch flavours in February
BAT Japan to launch two new VELO nicotine pouch flavours in February
BAT Japan will roll out two new VELO nicotine pouch variants from Feb. 2, 2026: Smooth Peppermint Medium and Breezy Mango Intense. The products will be sold via the official glo & VELO online store, the glo Store Ginza and nationwide tobacco retail channels in Japan.
Jan.23 by 2FIRSTS.ai
JTI reshuffles regional leadership; Gabriella Offeddu to lead Romania, Moldova and Bulgaria
JTI reshuffles regional leadership; Gabriella Offeddu to lead Romania, Moldova and Bulgaria
Japan Tobacco International (JTI) has appointed Gabriella Offeddu as general manager for Romania, Moldova and Bulgaria, effective January 2026.
Jan.22 by 2FIRSTS.ai
Survey Shows E-cigarette Use Doubles Among Young Thais
Survey Shows E-cigarette Use Doubles Among Young Thais
Thailand’s latest national health survey shows a sharp increase in e-cigarette use among people under 30, particularly among female adolescents. Researchers found that vaping has not reduced overall tobacco harm and has instead driven growth in new nicotine users, with younger ages of initiation. Public health experts urged sustained enforcement and comprehensive policies centred on banning e-cigarettes, strengthening law enforcement and expanding public awareness to protect children and youth.
Dec.19 by 2FIRSTS.ai
Guam DOE: Police to respond to all school-campus incidents involving minors and nicotine products
Guam DOE: Police to respond to all school-campus incidents involving minors and nicotine products
According to the Guam Department of Education (GDOE), police officers will now assist in handling incidents involving minor students who vape or use tobacco products on public school campuses, and cases may be forwarded to the Office of the Attorney General.
Jan.15 by 2FIRSTS.ai
Scottish Retailers Urge Government to Fast-Track Nicotine Pouch Regulations
Scottish Retailers Urge Government to Fast-Track Nicotine Pouch Regulations
The Scottish Grocers’ Federation (SGF) is calling on the government to clarify the regulatory framework for nicotine pouches in order to prevent high-strength and illegal products from entering the market, stressing that these products should not be targeted at minors.
Dec.04 by 2FIRSTS.ai
Azerbaijan’s Milli Majlis to hold public hearings on e-cigarette use in the 2026 spring session
Azerbaijan’s Milli Majlis to hold public hearings on e-cigarette use in the 2026 spring session
Azerbaijan’s Milli Majlis will hold public hearings regarding the use of e-cigarettes. The topic has been included in the 2026 spring session work plan of the Milli Majlis Committee on Agrarian Policy. During the spring session, the committee plans to convene a public hearing titled “Health is our goal: an end to e-cigarettes.”
Jan.23 by 2FIRSTS.ai