New Zealand Introduces Tough Measures to Prevent Youth Vaping

Sep.12.2024
New Zealand Introduces Tough Measures to Prevent Youth Vaping
New Zealand government announces crackdown on e-cigarette use by youth, increasing fines and implementing strict regulations.

On September 12th, the New Zealand government announced on its official website that Deputy Health Minister Casey Costell revealed that the coalition government has introduced the Smoke-free Environments and Regulated Products (Vaping) Amendment Bill (No 2) aimed at preventing youth from using e-cigarettes.


The bill includes four main changes aimed at preventing minors from using e-cigarettes.


The ban on disposable e-cigarettes will be enforced across the board; significant increases in fines for selling e-cigarettes to minors; visibility restrictions for non-professional e-cigarette retailers; and distance limits near preschool education centers.


The deputy minister stated that


Many young people are using disposable e-cigarettes - they are cheap and easy to obtain. That is why we will completely ban disposable e-cigarette products. In addition, fines for retailers selling e-cigarettes, cigarettes, and other regulated products to minors will significantly increase.


The bill stipulates that the maximum fine for selling e-cigarettes or other regulated products to minors under the age of 18 will increase from 10,000 New Zealand dollars (approximately 6,100 US dollars) to 100,000 New Zealand dollars (approximately 61,000 US dollars). The fine for individual violations will increase from 500 New Zealand dollars (approximately 310 US dollars) to 1,000 New Zealand dollars (approximately 615 US dollars), and the fine for corporate violations will be raised to 2,000 New Zealand dollars (approximately 1,230 US dollars).


In addition, there are distance restrictions for opening a new e-cigarette specialty store near a childcare center. To apply for a new professional e-cigarette retail store, the retail location must be at least 100 meters away from the preschool education center. This is an additional requirement on top of the existing 300-meter distance requirement from gathering places or schools.


Kostro emphasized


Harsher penalties will be supported by stronger enforcement. In recent years, we have lacked the necessary level of enforcement, but by December, 16 full-time smoke-free enforcement officers will be added.


The New Zealand government is committed to achieving the smoke-free goal by 2025 and preventing the use of e-cigarettes among teenagers. This legislation will ensure that we can protect young people from the harms of e-cigarettes, while also continuing to support adult smokers in quitting by maintaining the availability of e-cigarettes as a smoking cessation tool.


I hope that the public can ensure the establishment of a practical system that can achieve these two goals through the submissions of a specialized committee. We aim to phase out e-cigarette products that are most popular among teenagers, while ensuring that effective smoking cessation products remain available to help people quit smoking and prevent relapse.


Costello also mentioned that the next step of the government's smoke-free plan will be to update and strengthen regulation of tobacco, e-cigarettes, and other nicotine-containing products, as well as to update the smoke-free action plan.


New Zealand Prime Minister Christopher Luxon stated on X that...


Our measures against teenage e-cigarette use are becoming increasingly strict. We have just implemented a new law banning all disposable e-cigarette products and imposing harsher penalties on selling e-cigarettes to teenagers under the age of 18.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

R.J. Reynolds Vapor Company Launches Flavored Vuse Pro Pods in U.S. Without FDA Marketing Authorization
R.J. Reynolds Vapor Company Launches Flavored Vuse Pro Pods in U.S. Without FDA Marketing Authorization
R.J. Reynolds Vapor Company has begun selling four flavored Vuse Pro pods — Peach, Berry, Watermelon and Fresh Mint — in Ohio and selected other U.S. markets. According to the Vuse U.S. FAQ, Vuse Pro contains approximately 5.0% nicotine by weight, and Vuse Pro pre-filled pods are intended for use with Vuse Alto devices. Reynolds told 2Firsts that product labeling lists an e-liquid capacity of 2.0 mL per pod. The Vuse Alto Power Unit received FDA marketing authorization in 2024, while the new Vuse Pro pods themselves have not received marketing granted orders. The rollout follows the FDA’s May 2026 revision of enforcement priorities for certain unauthorized vaping products with qualifying pending applications.
BAT
Sep.10
Product | BAT Expands VELO Peach Ice Medium to FamilyMart Stores Nationwide in Japan
Product | BAT Expands VELO Peach Ice Medium to FamilyMart Stores Nationwide in Japan
British American Tobacco Japan (BAT Japan) expanded VELO Peach Ice Medium to FamilyMart stores nationwide in Japan from September 7, 2026. The oral tobacco product first launched on July 6 and had previously been sold through VELO's official online store, glo Store Ginza and tobacco retailers. It combines peach flavor with menthol cooling at a Medium strength level and is priced at JPY 360. Japanese tobacco retailers list 15 pouches per pack. The move adds the new SKU to an existing nationwide FamilyMart distribution network for VELO rather than marking the brand's first entry into the convenience-store chain.
Sep.15
Trump Names Darrell Scott as CDC Tobacco Health Adviser, Citing Tobacco Risks and Harm-Reduction Solutions
Trump Names Darrell Scott as CDC Tobacco Health Adviser, Citing Tobacco Risks and Harm-Reduction Solutions
U.S. President Donald Trump has named Pastor Darrell Scott to serve as an adviser on tobacco health issues on the Centers for Disease Control and Prevention’s Advisory Committee to the Director. Trump said Scott would focus on the burden of tobacco-related disease and help examine ways to protect Americans from dangerous tobacco products while supporting solutions that reduce harm. Scott’s public career has largely centered on faith leadership, community advocacy and politics.
Sep.02
South Korea Imports 12,126 Kg of Nicotine Analogues From April to August After Bringing Synthetic Nicotine Under Tobacco Law
South Korea Imports 12,126 Kg of Nicotine Analogues From April to August After Bringing Synthetic Nicotine Under Tobacco Law
South Korea's liquid-vape market is showing changes across raw-material imports, product types and sales channels after synthetic nicotine came under the Tobacco Business Act on April 24. Customs data show nicotine-analogue imports totaled 12,126 kilograms from April through August, while synthetic-nicotine imports over the same five months totaled 231,663 kilograms, just 39.3% of the amount imported in March alone. Physical liquid-vape stores tracked in Seoul and Gyeonggi Province fell 9.9%, unmanned outlets edged higher and online sales listings increased from 27,774 to 42,437. Government testing of 105 liquid inhalation products promoted as nicotine-free separately found nicotine in 13 and 6-methylnicotine in 12.
Sep.22
Product | PMI Launches Airport-Exclusive IQOS Skylens Limited Edition, Expanding From Japan’s Narita to Travel Retail Markets in 13 Countries Summary
Product | PMI Launches Airport-Exclusive IQOS Skylens Limited Edition, Expanding From Japan’s Narita to Travel Retail Markets in 13 Countries Summary
Philip Morris International (PMI) has introduced the airport-exclusive limited-edition IQOS ILUMA i PRIME Skylens, the company’s first device created specifically for airport travel retail. Inspired by the world of flight and finished in metallic blue, Skylens debuted at Narita International Airport in Japan before expanding into selected airport duty-free and travel-retail channels across 13 countries in Europe, Asia, the Middle East and Africa. The product retains the existing IQOS ILUMA i PRIME platform, with differentiation centered on airport exclusivity, design and travel-retail execution rather than a new heating architecture.
PMI
Aug.19
JTI Proposes 25-Cent Irish Cigarette Tax Increase, Says It Could Raise €45 Million
JTI Proposes 25-Cent Irish Cigarette Tax Increase, Says It Could Raise €45 Million
Japan Tobacco International's Irish business has proposed a €0.25 tax increase on a pack of 20 cigarettes in its pre-Budget 2027 submission, below the €0.50-or-more increases typically imposed in recent Irish budgets. JTI says the proposal could generate around €45 million in additional Exchequer revenue while limiting further movement toward illicit and non-Irish-tax-paid tobacco. Revenue's existing estimate for a comparable €0.25 increase, including pro-rata rises on other tobacco products, is about €18 million for a full year.
JTI
Sep.18 by 2Firsts Perspectives