New Zealand Health Minister Denies Connection to Tobacco Industry

Sep.27.2024
New Zealand Health Minister Denies Connection to Tobacco Industry
New Zealand Health Minister Casey Costello strongly denies any ties to tobacco industry at health alliance meeting.

According to a report by MSN on September 27th, New Zealand's Deputy Health Minister Casey Costello strongly denied any connections with the tobacco industry at a health alliance meeting on Tuesday.


According to reports, at the meeting, Costello came under scrutiny from health researchers for loosening anti-smoking laws and providing a document titled "Nicotine is just as harmful as caffeine." The document also criticized the Labour Party's Smoke-Free Generation policy as being "nanny-state nonsense".


The minister recently reduced the consumption tax on heated tobacco products (HTP), making them a more attractive alternative to smoking. These changes align with the demands of tobacco companies, with the main player in the heated tobacco products market being Philip Morris International, which employs two former senior officials of the New Zealand First Party.


I have never had any association with the tobacco industry," Costello said in response to questioning of his credibility at the conference. "Despite extensive efforts, including the Freedom of Information Act and written parliamentary inquiries, no evidence has been found linking me to the tobacco industry, and I have never sought advice from them.


Costello added that according to documents obtained by the New Zealand Broadcasting Corporation under the Official Information Act, there is nothing in conflict with the policy positions of the New Zealand First Party.


Costello stated that the government is committed to achieving the Smoke-Free 2025 goal, which will require approximately 80,000 people to quit smoking by the end of next year to reach this target.


Due to the availability of alternatives such as e-cigarettes, many people have quit smoking. She also mentioned that legislation is being introduced to make smoking alternatives more affordable.


We need a set of appropriate legislation and regulatory systems to provide equal levels of regulation for smoking and other nicotine products.


She emphasized that the Smokefree 2025 goal is just the beginning. "We still need to remain vigilant to ensure that New Zealand remains smokefree, young people do not start smoking or using e-cigarettes, and those who have quit smoking or quit using e-cigarettes do not start again.


Chris Bullen, a tobacco researcher at the University of Auckland, is skeptical about New Zealand's ability to achieve its Smokefree 2025 goal. "I don't believe that the current plan will allow us to reach this goal, and it definitely cannot be achieved without significant costs," he said.


He also stated that repealing the smoke-free legislation is harmful, and believes that introducing new nicotine products into the market without testing is a radical experiment. However, he supports the government's efforts to improve regulation of smoking alternatives.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Texas college data show rapid shifts in top vaping brands, with Geek Bar/Vape surging by 2025
Texas college data show rapid shifts in top vaping brands, with Geek Bar/Vape surging by 2025
A short communication in Drug and Alcohol Dependence examined changes in the most commonly used nicotine vaping brands among Texas college students from 2023 to 2025. The study analyzed 6,049 students aged 18–25 who reported past-30-day nicotine vaping across three repeated cross-sectional spring surveys. The report found that use of Esco Bar, Elf Bar, JUUL, and Puff Bar declined from 2023 to 2025, while Geek Bar/Vape increased.
Feb.27 by 2FIRSTS.ai
GEEK BAR to Return to the European Market: Launches the SPARK Pod System
GEEK BAR to Return to the European Market: Launches the SPARK Pod System
GEEK BAR announced its return to the European market and the release of its pod-based product, SPARK, which will begin rolling out across select European countries starting in March. SPARK features a battery-status display interface and a fast-charging battery. It offers a 1.1Ω prefilled pod (up to approximately 1,000 puffs) and a 0.8Ω refillable pod, along with multiple new flavors tailored for Europe.
Mar.04 by 2FIRSTS.ai
Philippines DTI Floats Blanket Ban on Open-Pod Vapes and E-Liquids, Seeks Public Input
Philippines DTI Floats Blanket Ban on Open-Pod Vapes and E-Liquids, Seeks Public Input
Philippines’ Department of Trade and Industry (DTI) is inviting stakeholder feedback on a draft Department Administrative Order (DAO) that would impose a blanket ban on open vape pods and e-liquids—covering use, manufacturing, importation, and distribution.
Jan.29 by 2FIRSTS.ai
FDA schedules online roundtable to gather small manufacturers’ input on ENDS PMTA requirements
FDA schedules online roundtable to gather small manufacturers’ input on ENDS PMTA requirements
FDA announced it will convene a Feb. 10, 2026 roundtable with small tobacco product manufacturers to gather feedback on PMTA submissions for ENDS products. The discussion will be viewable online, and a public docket is open for comments through March 12, 2026.
Feb.10 by 2FIRSTS.ai
Oregon Senate Passes Bill to Regulate Nicotine Pouches as Tobacco Products
Oregon Senate Passes Bill to Regulate Nicotine Pouches as Tobacco Products
The Oregon Senate voted 26–1 to pass Senate Bill 1571, a measure redefining tobacco products to include nicotine pouches and restricting their sale to individuals under 21.
Regulations
Feb.23
IMF Article Sets Out Three Principles: Cover All Harmful Products, Match Tax Rates to Harm, Improve Cross-Border Coordination
IMF Article Sets Out Three Principles: Cover All Harmful Products, Match Tax Rates to Harm, Improve Cross-Border Coordination
A March 2026 article in Finance & Development, “Taxing Harmful Habits,” argues that taxes on harmful products such as tobacco, alcohol and sugary drinks should better reflect the health harm they cause. The authors propose three principles: capture all harmful products, align tax rates with health harm, and strengthen cross-border coordination to reduce evasion and smuggling.
Mar.24 by 2FIRSTS.ai