New Zealand Government Reverses World's First Tobacco Ban Bill

Regulations by 2FIRSTS.ai
Feb.27.2024
New Zealand Government Reverses World's First Tobacco Ban Bill
New Zealand government to revoke groundbreaking tobacco sales ban, sparking concerns over public health risks and disparities among communities.

According to Reuters on February 27th, the New Zealand government announced that they will soon be repealing the world's first legislation that banned the sale of tobacco to future generations (commonly known as the "Smokefree Generation" bill), despite warnings from researchers and activists that this could increase the risk of people dying as a result.

 

The law was originally scheduled to take effect in July and is considered the strictest anti-tobacco regulation globally. The law will prohibit the sale of tobacco products to those born after January 1, 2009, reduce the nicotine content in smoking products, and decrease the number of tobacco retailers by over 90%.

 

The new coalition government in New Zealand has confirmed that it will urgently repeal this law on Tuesday, without seeking public input.

 

New Zealand's Associate Health Minister Casey Costello has stated that the coalition government is committed to reducing the number of smokers, but will take a different regulatory approach to curb smoking and reduce its harm. She said, "I will soon propose a set of measures to the Cabinet to increase means to help people quit smoking." Costello also mentioned that regulations on e-cigarettes will be tightened to prevent young people from smoking.

 

This decision has received severe criticism and may have significant implications for the health outcomes in New Zealand. There are concerns that it could have a greater impact on Māori and Pasifika populations (who are frequent smokers).

 

Researcher Janet Hoek from the University of Otago said that the decision to repeal this ignores strong research evidence, overlooks measures strongly supported by Māori leaders, and will perpetuate health inequalities.

 

Large-scale clinical trials and modeling studies have shown that legislation can rapidly increase the smoking cessation rate and make it more difficult for young people to start smoking. Hawk is co-director of a group studying methods to reduce smoking.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

British Museum Ends Long-Running Sponsorship with Japan Tobacco International
British Museum Ends Long-Running Sponsorship with Japan Tobacco International
According to The Guardian, the British Museum has ended its 15-year sponsorship with Japan Tobacco International after government inquiries into whether the deal breached WHO tobacco-control rules. Critics had long opposed the partnership, while the museum said sponsorship remains essential for its financial stability and public access.
Nov.20
Complete Vape Prohibition Takes Effect Across Uzbekistan
Complete Vape Prohibition Takes Effect Across Uzbekistan
Uzbekistan has enacted a nationwide ban on the sale and circulation of e-cigarettes and related vape liquids, following the approval of a new law signed by President Shavkat Mirziyoyev. The legislation introduces criminal liability for violations, with penalties including fines of 300 to 500 basic calculation units (approximately US$10,300–17,200), corrective labor for up to three years, or imprisonment for up to five years.
Nov.28 by 2FIRSTS.ai
Mexico’s Congress Prepares Total Ban on Vapes and E-Cigarettes
Mexico’s Congress Prepares Total Ban on Vapes and E-Cigarettes
Mexico’s Chamber of Deputies is preparing to vote on several major bills before the end of the legislative session, including a full ban on vapes and e-cigarettes. The proposed reform to the General Health Law would prohibit the manufacturing, sale, import, and export of these products, imposing penalties of up to eight years in prison and fines exceeding 200,000 pesos (approximately USD 11,000). L
Dec.09 by 2FIRSTS.ai
2Firsts Observation|VELO at Stockholm Arlanda: Travel-Centric Messaging and Full-Line Flavour Presentation
2Firsts Observation|VELO at Stockholm Arlanda: Travel-Centric Messaging and Full-Line Flavour Presentation
2Firsts observed at Stockholm Arlanda Airport that British American Tobacco’s VELO positions the airport environment as a core marketing scenario, deploying large-format LED displays, a full flavour matrix, and clear nicotine-strength segmentation. The brand also features an instructional “How to Use VELO” section and multi-pack sales strategy, showcasing its systematic merchandising capabilities in the Nordic travel-retail channel.
Nov.19 by 2FIRSTS.ai
$200 Million Investment to Advance Smokeless Product Manufacturing at Reynolds
$200 Million Investment to Advance Smokeless Product Manufacturing at Reynolds
Reynolds American Inc. announced it will create 200 new manufacturing positions in 2026 at its Tobaccoville, North Carolina, Operations Center, bringing total new roles added over the past two years to more than 1,000. The company added 800 jobs between 2024 and 2025. These roles will support the continued growth of Velo Plus nicotine pouches and Reynolds’ expanding multi-category portfolio, aligned with its mission to build a smokeless world.
Dec.11 by 2FIRSTS.ai
Singapore Sentences Malaysian Lorry Driver to 27 Weeks Over Cross-Border Vape Smuggling
Singapore Sentences Malaysian Lorry Driver to 27 Weeks Over Cross-Border Vape Smuggling
A 32-year-old Malaysian driver, Mohammad Fakaruddin Mohd Rosli, was sentenced to 27 weeks’ jail after pleading guilty to smuggling more than 14,000 vapes and components into Singapore and later attempting to leave the country illegally by hiding in another lorry’s cargo hold.
Nov.04 by 2FIRSTS.ai