New Zealand Government Reverses World's First Tobacco Ban Bill

Regulations by 2FIRSTS.ai
Feb.27.2024
New Zealand Government Reverses World's First Tobacco Ban Bill
New Zealand government to revoke groundbreaking tobacco sales ban, sparking concerns over public health risks and disparities among communities.

According to Reuters on February 27th, the New Zealand government announced that they will soon be repealing the world's first legislation that banned the sale of tobacco to future generations (commonly known as the "Smokefree Generation" bill), despite warnings from researchers and activists that this could increase the risk of people dying as a result.

 

The law was originally scheduled to take effect in July and is considered the strictest anti-tobacco regulation globally. The law will prohibit the sale of tobacco products to those born after January 1, 2009, reduce the nicotine content in smoking products, and decrease the number of tobacco retailers by over 90%.

 

The new coalition government in New Zealand has confirmed that it will urgently repeal this law on Tuesday, without seeking public input.

 

New Zealand's Associate Health Minister Casey Costello has stated that the coalition government is committed to reducing the number of smokers, but will take a different regulatory approach to curb smoking and reduce its harm. She said, "I will soon propose a set of measures to the Cabinet to increase means to help people quit smoking." Costello also mentioned that regulations on e-cigarettes will be tightened to prevent young people from smoking.

 

This decision has received severe criticism and may have significant implications for the health outcomes in New Zealand. There are concerns that it could have a greater impact on Māori and Pasifika populations (who are frequent smokers).

 

Researcher Janet Hoek from the University of Otago said that the decision to repeal this ignores strong research evidence, overlooks measures strongly supported by Māori leaders, and will perpetuate health inequalities.

 

Large-scale clinical trials and modeling studies have shown that legislation can rapidly increase the smoking cessation rate and make it more difficult for young people to start smoking. Hawk is co-director of a group studying methods to reduce smoking.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

South Korea to Classify Synthetic Nicotine E-Cigarettes as Tobacco from April 2026
South Korea to Classify Synthetic Nicotine E-Cigarettes as Tobacco from April 2026
South Korea will implement amendments to its Tobacco Business Act on April 24, 2026, officially classifying synthetic nicotine liquid e-cigarettes as tobacco. This marks the first revision of the legal definition of tobacco since 1988. Once in effect, synthetic nicotine e-cigarettes will be subject to existing tobacco regulations, including health warnings, advertising restrictions, smoke-free area enforcement, and youth protection measures.
Dec.29 by 2FIRSTS.ai
ZYN Rolls Out “X-Low” Campaign in the UK to Target Low-Strength Nicotine Pouch Market
ZYN Rolls Out “X-Low” Campaign in the UK to Target Low-Strength Nicotine Pouch Market
Philip Morris International’s (PMI) nicotine pouch brand ZYN has launched an “X-Low” low-strength campaign in the UK, accelerating its push into the ultra-low nicotine pouch segment, with updated packaging and new flavours already rolled out in both the UK and the Philippines.
Dec.09 by 2FIRSTS.ai
Nicotine Pouch Brand VELO and McLaren Unveil Special Livery for the Abu Dhabi Grand Prix
Nicotine Pouch Brand VELO and McLaren Unveil Special Livery for the Abu Dhabi Grand Prix
According to PRNewswire, VELO and the McLaren Formula 1 Team have unveiled a special livery for the Abu Dhabi Grand Prix, co-created by nine superfans from around the world. The design forms the highlight of the “Live Your Fandom” campaign, reflecting memorable fan stories and celebrating the global McLaren community.
Dec.04 by 2FIRSTS.ai
Warner Robins City Council Pauses New Vape Shop Licensing
Warner Robins City Council Pauses New Vape Shop Licensing
The Warner Robins City Council has unanimously approved a six-month moratorium on issuing new licenses for retail liquor package stores and businesses primarily selling vape, CBD, tobacco, and related products. The pause will remain in effect until June 2, 2026, unless further action is taken, while pending applications are exempt.
Dec.16 by 2FIRSTS.ai
Special Report | Belarus to centralize vaping market under state supervision
Special Report | Belarus to centralize vaping market under state supervision
Belarus is preparing to overhaul its vaping market under tight state control — from monopolizing imports to banning online sales and restricting retail licenses. Officials say nearly 77% of the disposable e-cigarette market is supplied illegally, prompting sweeping regulatory measures that have already sparked strong pushback from consumers and vape retailers.
Dec.03
BAT Confirms Vuse Marketing Success in H2, Federal Crackdown Key Driver
BAT Confirms Vuse Marketing Success in H2, Federal Crackdown Key Driver
BAT confirms significant improvement in Vuse's performance, attributing it to federal crackdown on illegal competitors, creating a unique market opportunity.
Dec.09 by 2FIRSTS.ai